The International Fresh Produce Association (IFPA) has announced the slate of new officers and directors for its 2026 Board of Directors. These volunteer leaders will be confirmed by a ballot shared with membership and begin their service at the 2025 Global Fresh Produce & Floral Show, which is set for Oct. 16-18 in Anaheim, California. […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
Posted inProduce News, Association News, National, News
The Foundation For Fresh Produce Celebrates National Fruits, Veggies Month
The Foundation for Fresh Produce will kick off its sixth annual National Fruits & Veggies Month in September. National Fruits & Veggies Month was designed to celebrate produce as the nation’s top health priority. As the conversation on health is in the national spotlight, it’s up to the produce industry to make sure fruits and vegetables […]
Posted inGrocery Research, Association News, Meat/Seafood/Poultry, National, News, Produce News
FMI Report Highlights Fresh Food Sales Growth, Consumer Preferences
FMI – The Food Industry Association has released “The State of Fresh Foods 2025” report, which demonstrates continued growth in the fresh foods space. The report explores the momentum of fresh food products in 2024 and provides a look at the role the department plays in the advancement of food retail establishments in the coming […]
Expert Article
Crazy Fresh Works With Midwest Growers To Secure Freshest Produce
In an age of global supply chains and mass-produced food, local produce farming stands as a vital cornerstone of our economy and culture. From roadside farm stands to bustling farmers markets, locally grown food plays an essential role in communities, connecting people to the land and to those who cultivate it. At the heart of […]
Posted inProduce News, News, Northeast, Tops Friendly Markets
Northeast Grocery Inc. Expands Double Up Food Bucks NY Program
Field & Fork Network has announced the largest single expansion to date of its statewide nutrition incentive program, Double Up Food Bucks NY (DUFBNY). In partnership with Northeast Grocery Inc., the parent company of grocery retailers Market 32, Price Chopper, and Tops Friendly Markets, DUFBNY is now accepted at 48 additional stores across the three […]
Posted inProduce News, Brookshire Grocery Co., Deli News, Meat/Seafood/Poultry, News, Southwest
Brookshire Grocery Co. Utilizes Afresh To Transform Fresh Operations
Brookshire Grocery Co. has begun a partnership with Afresh to deploy its store ordering and inventory management solutions across the deli, produce and market (meat and seafood) departments at four of its banners – Brookshire’s, Super 1 Foods, FRESH by Brookshire’s and Spring Market. Brookshire selected Afresh for its built-for-fresh technology that uses artificial intelligence to address […]
Posted inProduce News, Association News, National, News
IFPA’s Foodservice Conference Concludes Record-Breaking Show
Featuring a sold-out expo and a growing number of field tour programs for chefs and kindergarten-12th grade operators, the International Fresh Produce Association’s annual Foodservice Conference July 31-Aug. 1 set an attendance record while also drawing a diverse collections of buyers. “With over 1,000 buyers, new operators, colleges and universities and more than 2,200 attendees, […]
Posted inProduce News, Association News, National, News
IFPA Shares New Strategic Alignment To Amplify Food Safety Portfolio
International Fresh Produce Association (IFPA) has announced a reorganization to enhance and amplify its goals in the areas of produce and food safety regulations. Under the new structure, Paul Lewis, IFPA’s regulatory and compliance expert, will join the government relations team and report to Chief Global Policy Officer Alexis Taylor. Other members of the food […]
Posted inProduce News, Association News, National, News
Grocery Industry Welcomes Produce Safety Roadmap
The grocery industry is welcoming the release of the Reagan-Udall Foundation’s report, “Roadmap to Produce Safety: A Conceptual Framework.” The Reagan-Udall Foundation for the U.S. Food and Drug Administration (FDA), at the request of the FDA, recently led a stakeholder dialogue process to explore new strategies for produce safety and the development of a collaborative […]
Posted inProduce News, News, Southwest
HGG, Texas Health Resources Make Fresh Produce More Affordable
Heritage Grocers Group (HGG) is joining Texas Health Resources in its efforts to make fresh produce more affordable for families by offering Double Up Food Bucks Texas benefits to Supplemental Nutrition Assistance Program (SNAP) recipients at eight of its El Rancho stores in North Texas. El Rancho’s entry into the program brings the total number […]
Posted inProduce News, Midwest, News
Basket & Bushel Partners With Tennis Channel On Sweepstakes
Basket & Bushel is partnering with the Tennis Channel for a third straight year to offer shoppers a chance to win a trip to the 2026 Cincinnati Open tennis tournament. The produce brand – procured by Topco Associates LLC to support member-owners – also has teamed up with tennis professionals to highlight its fresh fruits […]
Posted inProduce News, National, News
Termination Of Tomato Trade Deal Stirs Supply Concerns
The U.S. government’s decision to terminate the Tomato Suspension Agreement (TSA) threatens to upend the fresh tomato supply chain, severely reduce availability and put food safety at risk for American consumers, according to San Antonio-based NatureSweet. Nearly 70 percent of the fresh tomatoes consumed in the U.S. are imported from Mexico, particularly during the winter […]
Posted inProduce News, News, Southeast
Duda Farm Fresh Foods Expands Georgia Sweet Corn Facility
Duda Farm Fresh Foods has added a cutting-edge, on-site fresh cut corn processing facility within its Georgia sweet corn operations. This investment marks a step in the company’s commitment to delivering fresher, more sustainable produce. The new facility mirrors the same technology and processes used across all of Duda’s corn processing locations in Florida, Michigan […]
Posted inProduce News, Association News, News, Southwest
Texas Watermelon Association Introduces Refreshed Brand Identity
The Texas Watermelon Association (TWA) has unveiled a refreshed brand identity, including a new logo and redesigned website. As a top five watermelon-producing state in the U.S., Texas plays a major role in meeting demand for the fruit. The new look and online experience reflect TWA’s mission to support the state’s watermelon industry while connecting […]
Posted inProduce News, Association News, News, Southeast, Sustainability News
SEPC Launches Sustainability Education Series
Beginning this fall, the Southeast Produce Council (SEPC) will roll out a series of sustainability-focused educational offerings that will continue through 2026. The aim is to provide organizations with resources and insights they need to implement sustainability initiatives in ways that best align with their priorities and capacity. Feedback obtained during SEPC’s webinar earlier this […]
Posted inProduce News, Midwest, News
Busch’s Fresh Food Market To Hold Cherryfest
Busch’s Fresh Food Market will celebrate one of its home state’s most anticipated harvests with Cherryfest, taking place July 14-27 at all 16 store locations in southeast Michigan. The spotlight is on fresh sweet cherries sourced from Third Coast Fruit Co. in Traverse City, Michigan. “There’s nothing quite like a freshly picked Michigan cherry, and […]
Posted inProduce News, Festival Foods, Independent Store News, Midwest, News
Festival Foods Hosts Record-Breaking Cherry Display In De Pere, WI
Festival Foods is kicking off peak cherry season by hosting the largest display of the fruit in company history. On July 16, the De Pere, Wisconsin, Festival Foods location will unveil a 9-foot wide, 30-foot long, 6-foot-high mountain of fresh cherries grown and hand-picked by family farms in the Pacific Northwest. Shoppers can view the […]
Posted inProduce News, News, West
Zespri To Showcase Ad, Sampling, Giveaways At Organic Produce Summit
Zespri has launched a new campaign, “Grown by Nature’s Rules,” which showcases the stories of growers and their commitment to high-quality, great-tasting organic fruit. To highlight the distinctive growing process that has helped drive demand and sales for Zespri’s premium Organic SunGold and Green Kiwifruit, the company’s team will be available at booth No. 813 during […]
Posted inProduce News, Association News, Marketing News, National, News
IGA Partners With NWPB To Boost Watermelon Awareness
The Independent Grocers Alliance (IGA) has begun a partnership with the National Watermelon Promotion Board (NWPB) to launch a second-half 2025 shopper marketing and retailer education campaign designed to boost watermelon awareness, drive in-store engagement and support IGA retailers. Kicking off in July, the multimedia campaign leverages IGA’s retail media network, digital circulars and in-store […]
Posted inProduce News, Coborn's, Midwest, News
Coborn’s Teams Up With Healthy Family Project For Produce For Kids Campaign
Coborn’s, Cash Wise and Marketplace Foods have partnered with Healthy Family Project and several produce brands to launch the 2025 Produce for Kids campaign. Running through Aug. 12, the campaign encourages Midwest families to make healthier choices at home while supporting local Boys & Girls Clubs. This year’s effort will result in a $7,000 donation […]