Living Essentials says it continues to support military causes with the introduction of a new, limited-edition cherry flavor of 5-hour Energy. From May 1-July 31, Living Essentials will donate 5 cents from the sale of every specially marked red, white and blue bottle of cherry flavored 5-hour Energy to the Special Operations Warrior Foundation (SOWF), […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
See more center store coverage in Aisle Watch.
Halo Beverages Rolls Out BetterSweet Maple Water
Halo Beverages has launched BetterSweet Maple Water. Maple Water is the mineral-rich, subtly sweet water that feeds Maple trees; it contains more than 130 micro-nutrients and organic compounds that help Maple trees thrive all year long. This nutrient-rich water flows from the roots to the buds of maple trees during thaw-freeze cycles in early spring […]
Saint Archer Brewing Releases Best-Selling Beers In Ball Cans
From the heart of San Diego’s burgeoning craft beer scene, popular relative newcomer Saint Archer Brewing Co. has released its four core beers in 12-oz. cans from Ball Corp. “The bottom line is cans speak to who we are as a brand and the lifestyle we all live,” says Saint Archer CEO Josh Landan. “Saint Archer […]
Buehler’s Opens Liquor Agency Inside Of Ashland Supermarket
Buehler’s Fresh Foods in Ashland, Ohio, on Thursday opened Ashland Liquor Agency inside of the supermarket—completing the transfer and relocation agreement with Longbrake Carryout to purchase the Ashland Liquor Agency. “This is the first of future Ohio liquor agencies inside Buehler’s Fresh Foods locations, with Wooster Milltown slated to open in June of 2014,” said […]
America’s Beer Distributors Recognize National Alcohol Awareness Month
Throughout the month of April, the National Beer Wholesalers Association (NBWA) will be recognizing Alcohol Awareness Month, as designated by the U.S. Health and Human Services Substance Abuse and Mental Health Services Administration (SAMHSA), to raise awareness about alcohol abuse. “Alcohol is a unique product that is not for everyone,” said NBWA President Craig Purser. “National […]
Diet Coke Frost Removed From Stores After One Month
Diet Coke Frost, briefly sold as a Slurpee beverage at 7-Eleven stores, has been canned. USA Today reports that, just one month after rolling out the Diet Coke Frost Cherry Slurpee, the frozen concoction has been removed from 7-Eleven stores nationally. Coca-Cola and 7-Eleven reportedly said in a joint statement to the newspaper that the […]
Sunsweet Introduces Amaz!ng Prune Light Juice
Sunsweet, a leading marketer of prunes, dried fruits and fruit juices, is launching a new, lighter version of its prune juice. Set to hit shelves this spring, Amaz!ng Prune Light juice boasts a light flavor and provides a good source of fiber with 100 calories and 8g of sugar per serving. “Almost one in four […]
DPS, KAB Continue To Provide Grants To Increase Recycling In Public Parks
Public parks will be getting cleaner in communities across the country thanks to a significant grant made possible by Dr Pepper Snapple Group (DPS) in collaboration with Keep America Beautiful (KAB). Twenty-six local and county governments in 19 states will receive durable, permanent recycling bins as part of the Dr Pepper Snapple Group/Keep America Beautiful […]
Keurig Partners With Peet’s Coffee & Tea
Keurig Green Mountain Inc. and Peet’s Coffee & Tea have entered a multi-year manufacturing and distribution agreement for Peet’s-branded packs for the Keurig brewing system. Financial terms of the agreement were not disclosed. The companies plan to launch a selection of Keurig licensed Peet’s coffee and tea varieties in K-Cup packs for Keurig brewers produced […]
GMCR Changes Name To Keurig Green Mountain
Green Mountain Coffee Roasters Inc. (GMCR) has changed its company name to Keurig Green Mountain Inc., effective immediately. Shareholders approved the new name at the company’s annual shareholder meeting last week. The company will retain its ticker symbol of “GMCR” on the NASDAQ stock exchange. “Our new name better reflects who we are as a […]
Essentia Water Releases Its Expo West Event Schedule
Essentia Water has released its schedule of events for its booth No. 5209 at the Natural Products Expo West, March 6-9, at the Anaheim Convention Center in Anaheim, Calif. • Friday, March 7: Stop the Swish 11 a.m.-3 p.m. Trampoline athlete Jerry “Iron Man” Fleming, an AIRobics instructor at Sky High Sports in Costa Mesa, […]
Diet Coke Debuts Diet Coke Frost, First Frozen Offering In Brand’s History
Diet Coke is introducing a new product, Diet Coke Frost. A low-calorie frozen carbonated beverage, this is the first frozen offering in the brand’s 31-year history. Diet Coke Frost includes natural cherry flavorings. Each serving has 30 calories and 12g of carbs. Diet Coke Frost Cherry as a Slurpee will be available exclusively at 7-Eleven locations […]
Anheuser-Busch Acquiring Blue Point Brewing Co.
Anheuser-Busch has agreed to purchase Blue Point Brewing Co., one of the nation’s top craft brewers with more than 40 beers and sales concentrated along the East Coast, in a move that will bring additional resources to Blue Point’s operations, allowing it to meet growing consumer demand for its award-winning brands. Terms of the agreement […]
GoodBelly Offers Free Probiotic Drinks To Sickened Cruise Passengers
GoodBelly, a line of probiotic juice drinks designed to boost daily digestive health, is responding after passengers aboard the Royal Caribbean Explorer of the Seas cruise ship were struck with an outbreak of gastrointestinal illness, presumably due to norovirus. With hundreds of passengers and their tummies signaling SOS to “Save Our Stomachs,” GoodBelly says it […]
Domestic Beer Falling Flat As Americans Tackle Bold Flavors, Healthier Options
As Americans stock their refrigerators in advance of the Super Bowl, it would appear that the contents in the cooler may not align with what is traditionally one of the big game’s biggest advertising spenders: domestic beer. According to new research from Mintel, some 22 percent of Americans say they are drinking less domestic beer […]
PepsiCo Plans To Invest $5B In Mexico
PepsiCo Inc. plans to invest $5 billion in Mexico over the next five years. The investment is designed to further strengthen PepsiCo’s food and beverage business in Mexico, one of the most attractive markets in Latin America with a growing middle class and numerous opportunities for long-term economic growth, according to the company. PepsiCo says […]
V8, ‘Wheel Of Fortune’ Team Up For On-Air And Online Promotion
The V8 and “Wheel of Fortune” brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of “Wheel of Fortune’s” “Always Great! Wheel & V8 Week,” a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and […]
Dunkin’ Donuts, WhiteWave To Introduce Dunkin’ Coffee Creamers At Grocery
Dunkin’ Donuts and WhiteWave Foods have announced a licensing agreement to introduce Dunkin’ Donuts Coffee Creamers at grocery outlets nationwide. Available in the refrigerated dairy section of select grocery outlets and club stores, Dunkin’ Donuts Coffee Creamers are made with real milk and cream as a companion for coffee. WhiteWave Foods, a leader in coffee […]
Good Earth Teams With Chef Elizabeth Falkner To Roll Out Tea-Starring Recipes
Good Earth Teas Inc., maker of bold herbal tea blends, and celebrity chef Elizabeth Falkner have partnered to create an exclusive line of recipes featuring Good Earth’s tea fusions. Additionally, the brand’s Facebook fans will have the opportunity to enter the “Taste the Tea Untamed Sweepstakes” for the chance to win a culinary experience with […]
Life Is Good Rolls Out New Coffee Line
Life is good is introducing a new line of Life is good coffees to retailers throughout North America. The coffee line, available now, provides consumers with high-quality, UTZ Certified coffees, according to The J.M. Smucker Co.-owned brand. Life is good coffees are available in three roasts and two flavors: • Light Hearted—light roast ground coffee; […]
