Beverage News - Page 49 of 62 - The Shelby Report
Posted in, Beverage News, Marketing News, National

Original Light Beer Returns To Original Look On All Fronts

This fall, Miller Lite is returning to its original look on all packaging and across all marketing materials. “The decision to bring back our original look was an important one for this brand,” said Miller Lite Senior Marketing Director Ryan Reis. “It’s authentic, proud and highlights what has always been true about Miller Lite since […]

Posted in, Beverage News, Grocery News, Midwest

Protein2o Headed To Kroger Midwest Stores This Fall

Protein2o’s line of protein-enhanced waters will be available to more consumers, thanks to a distribution deal with Kroger. Initially, Kroger stores in the Midwest will carry the high-protein, low-calorie water that contains 30 percent of the RDA of protein but without the high calories and fat that many protein shakes and specialty energy drinks contain, […]

Posted in, Beverage News, Grocery News, National

Two Pepsi Brand Beverages Take Top Spots In Latest Shelf Score Report

Instant.ly, the world’s first on-demand consumer insights platform, has unveiled the August results of Instant.ly Shelf Score, which focused on recently introduced non-alcoholic beverages. Instant.ly Shelf Score is an index measuring consumer intent to purchase new consumer packaged goods (CPG) products. Shelf Score evaluates and ranks 10 of the most appealing products based on overall […]

Posted in, Beverage News, National, Suppliers

Coca-Cola, Monster ‘Swapping’ Some Brands

The Coca-Cola Co. and Monster Beverage Corp. have entered into definitive agreements for a long-term strategic partnership that is expected to accelerate growth for both companies in the fast-growing, global energy drink category. The deal involves the companies “swapping,” or transferring, some brands. The companies say the new, innovative partnership leverages the respective strengths of […]

Posted in, Beverage News, National, New Products

Uncle Si Of ‘Duck Dynasty’ Rolls Out Iced Tea Line At Retail

Four flavors of Uncle Si’s Iced Tea are now available at retail in more than 18 states across the country. Consumers can choose from all-natural Sweet, Un-Sweet, Peach and Half & Half (half iced tea/half lemonade) flavors of the beverage made popular by “Uncle” Si Robertson of A&E’s “Duck Dynasty” fame. Developed and produced by […]

Posted in, Beverage News, Center Store, West

Napa Valley Harvest Begins Today

The Napa Valley Vintners (NVV) trade association reports that the first of Napa Valley’s sparkling wine producers begin picking grapes today, two days earlier than the start of last year’s wine grape harvest. Although this past winter was one of the driest on record, Napa’s vintners and growers are predicting an abundant, high-quality harvest for […]

Posted in, Beverage News, Industry News, National

Income Does Not Determine Shoppers’ Private-Label Preference

An ongoing shopper behavior study conducted by The Integer Group and M/A/R/C Research shows that, while income groups differ a bit on their perception about private label (highest-income shoppers are more skeptical about the quality of store brand products), their reported behaviors are very similar. Most shoppers across income groups say they regularly compare prices […]

Posted in, Beverage News, National, New Products

Campbell Plans Massive FY15 Product Launch To Hit $10B Sales Goal

Campbell will launch more than 200 new products in fiscal 2015 for consumers’ changing tastes, preferences and needs, President and CEO Denise Morrison told investors during a presentation earlier this week. The launches, designed to strengthen its core business as well as expand into faster-growing spaces, are part of Campbell’s goal to become a profitable […]

Posted in, Beverage News, National, Southeast

Iconic Coca-Cola ‘Ghost Signs’ Come Back To Life

Not long after Coca-Cola was invented in 1886, the company hired sign painters to extol the virtues of the new beverage on the sides of buildings across the country. Thousands of iconic Coca-Cola wall murals became prominent features in cities and towns, particularly in the rural South. Thousands of these iconic advertisements remain today, but […]

Posted in, Beverage News, National, New Products

Nestlé Coffee-Mate, Keurig Partner To Offer Branded Coffee K-Cup With Creamer

Keurig Green Mountain Inc. and Nestlé USA are bringing Nestlé Coffee-mate branded coffee with creamer to K-Cup packs for the Keurig brewing system. Nestlé Coffee-mate is the first brand to offer a K-Cup pack for hot coffee that combines roast and ground coffee with branded creamer. The companies plan to launch the new Nestlé Coffee-mate […]

Posted in, Beverage News, National, New Products

Friends Fun Wine Introduces World’s First Coffee Wine

Friends Fun Wine says it continues to pioneer the “fun wine” category with two new additions to its line of low-alcohol, low-calorie wines—Cabernet Coffee Espresso and Chardonnay Coffee Cappuccino.   Cabernet Coffee Espresso features the flavor of fresh cabernet grapes, espresso coffee and a hint of chocolate, while Chardonnay Coffee Cappuccino features sweet Chardonnay grapes […]