Beverage News | The Shelby Report
Posted inBeverage News, Midwest

Twelve5’s Rebel Hard Coffee Releases Seasonal Beverages

Neenah, Wisconsin-based Twelve5’s Rebel Hard Beverages has announced the return of limited edition seasonal favorites: Pumpkin Spice Hard Latte, Peppermint Mocha Hard Latte and Winter Wonderland Hard Latte Variety Pack. “After last year’s overwhelming response to our Hard Coffee Fall and Winter Seasonal lineup, we knew that we had bring them back for 2022,” said Michael Sargent, […]

Posted inBeverage News, West

Zevia Appoints DeBow As Chief Commercial Officer

Los Angeles, California-based Zevia PBC has appointed Greig P. DeBow Jr. to the role of chief commercial officer. DeBow brings more than 25 years of experience in the beverage and consumer-packaged goods industries to Zevia’s management team, with a strong track record of leading commercial strategy to fuel revenue growth and profitability. He is responsible for […]

Posted inBeverage News, Midwest

Trilliant Gains New Distribution Through Hostess Iced Lattes

Little Chute, Wisconsin-based Trilliant Food & Nutrition, a U.S. manufacturer of shelf stable, ready-to-drink coffee beverages, has announced the growth of its Hostess Iced Lattes in Twinkies & Ding Dongs flavors at national retailers, including Walmart. Customers can find Hostess ready-to-drink iced lattes in 13.7 ounce bottles at local Walmart stores across the country. “Consumer […]

Posted inBeverage News, Albertsons, Midwest

Calypso Expands Distribution Of Lemonade Products

Milwaukee, Wisconsin-based Calypso has expanded the retail distribution of its island-inspired lemonade products. With more consumers seeking new flavor combinations, the brand has seen increased demand from retailers seeking distribution. Shoppers can now find Calypso on more shelves across the country at Walmart, Publix, Sheetz, H-E-B and Kroger for a total of nearly 3,000 new outlets. Since […]

Posted inBeverage News, West

Bolthouse Farms Finalizes Evolution Fresh Acquisition From Starbucks

Bakersfield, California-based Bolthouse Farms has closed its acquisition of Evolution Fresh from Starbucks, including the brand, business and employees supporting the company. Through this acquisition, Bolthouse Farms will expand its beverage offering from nutrient-dense, plant-powered juices and smoothies to include the lineup of Evolution Fresh’s organic, cold-pressed juices. Starbucks stores in the U.S. will continue […]

Posted inPackaging News, Beverage News, National

Dasani, Sprite Begin Transition To Sustainable Packaging

Two of The Coca-Cola Company’s largest brands are taking steps to support a circular economy for plastic packaging. Dasani is launching bottles made from 100 percent recycled PET plastic, excluding caps and labels, while Sprite is transitioning from green to clear plastic to increase its likelihood of being remade into new beverage bottles.  A majority […]

Posted inBeverage News, Executive News, Southeast

The Coca-Cola Co. Names Murphy As Incoming President, CFO

Atlanta-based The Coca-Cola Co. has announced that John Murphy will become president and CFO, effective Oct. 1, following the retirement of Brian Smith. Murphy, who serves as EVP and CFO, currently is responsible for leading the company’s global finance organization and representing the company with multiple stakeholders, including investors, lenders and rating agencies. Smith will […]