Purchase, New York-based PepsiCo Inc. has appointed Jane Wakely and Ram Krishnan to senior leadership positions. Wakely will join the company as EVP, chief consumer and marketing officer and chief growth officer of international foods. Krishnan, currently serving as chief commercial officer, will become CEO of international beverages – a newly created role– and chief commercial […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
See more center store coverage in Aisle Watch.
Posted inBeverage News, Home Page Slider, Southwest
BuzzBallz New Seasonal Eggnog Flavor Ushers In Holiday Spirit
Just months after unveiling its newest flavor, Chili Mango, BuzzBallz/Southern Champion LLC has introduced the newest addition to its brand portfolio ‒ BuzzBallz Chillers Eggnog. This cocktail is rich in vanilla flavor with the familiar hints of cinnamon and nutmeg consumers would expect from an eggnog cocktail. According to Nielsen, Americans spent $185 million on […]
Posted inBeverage News, Home Page Slider, Southwest
Silver Eagle Beverages, Budweiser Partner On FOH Scholarships
In the spirit of Veterans Day, Silver Eagle Beverages and Budweiser once again are partnering with Folds of Honor to provide educational scholarships to two local San Antonio, Texas, students whose parents served in the military. The scholarship recipients are Ashley Perez and Manuel Hofilena. They will each receive a $5,000 scholarship. Perez is a […]
Posted inBeverage News, Home Page Slider, Southwest
DoorDash, Spec’s Partner To Provide On-Demand Alcohol Delivery
DoorDash, a last-mile logistics platform, and Spec’s Wine, Spirits & Finer Foods, the largest liquor retailer in the greater Houston area, have partnered to provide Texans with a wide selection of alcohol and other items. DoorDash announced its newest category, alcohol, in September to expand offerings to customers. Now people who are over the age of 21 […]
Posted inBeverage News, Home Page Slider, Northeast
Spindrift Spiked Wins Top Award In Double Blind Taste Test
Newton, Massachusetts-based Spindrift Spiked, the first new product innovation in beverage alcohol from Spindrift, has won best of show at the 2021 Canned Challenge. Spindrift Spiked is a lightly carbonated hard sparkling water made with only real ingredients, alcohol from sugar cane and no synthetic natural flavors, sweeteners or additives. Spindrift Spiked is available in a 12-pack variety at […]
Posted inBeverage News, Home Page Latest News, West
Girl Crush Brands Introduces Sunlit Agave Wine Cocktails
Girl Crush Brands, a certified 100 percent women-owned and operated company out of Southern California, announced the introduction of Sunlit Agave Wine Cocktails, premium ready-to-drink cocktails made with 100 percent Blue Agave, real lime juice and natural flavors. New data shows that the wine cocktail space is one of the fastest growing areas in the […]
Posted inBeverage News, Home Page Slider, Southwest
La Colombe Coffee Roasters Deepens Relationship With Whole Foods
La Colombe, a specialty coffee roaster, is expanding its presence with Austin, Texas-based Whole Foods Market that launches the brand into the national spotlight. La Colombe will provide the coffee and training for cafés in several Whole Foods Market regions, including Rocky Mountain and North Atlantic. Additionally, two “Friends of Whole Foods Market” locations, which […]
Posted inBeverage News, Home Page Slider, Southwest
Pabst Chooses MicroStar To Lead Keg Supply Chain Transformation
Pabst Brewing Co. has chosen Denver, Colorado-based MicroStar Logistics as its long-term keg supply chain partner, meeting the draft beer needs of its brands as well as future innovations. “Our business is large, complex and growing, which means our keg supply chain needs to be efficient, flexible and sustainable. MicroStar fires on all of these […]
Posted inBeverage News, Home Page Slider, Southeast
Hibo Launches New Hibiscus-based Organic Beverage
Bishop, Georgia-based Hibo is offering an organic beverage that it says contains more electrolytes than a sports drink, more iron than spinach and the same antioxidants as berries. The hibiscus drink is made with three ingredients – sparkling hibiscus water, Mesca Sweet and organic flavors like pineapple, grapefruit and lemon. Founder Clayton Oetting said he was […]
Posted inBeverage News, Home Page Slider, Northeast
Ocean Spray, Ferguson Launch #BetterTogether Campaign
After a year and a half of being socially distanced from family, friends and peers, Ocean Spray has launched the #BetterTogether campaign. In partnership with Jesse Tyler Ferguson, actor, producer and author of the cookbook, “Food Between Friends,” the #BetterTogether initiative will offer holiday recipes as well as provide nutritious “thank you” packages to school staff across […]
Posted inBeverage News, Home Page Slider, West
Jones Soda Brings Animated Zoltar Fortunes To Augmented Reality Labels
Jones Soda Co., a craft soda known for its unconventional flavors, has introduced a new series of augmented reality labels featuring the fortune teller character Zoltar reading fortunes in short videos triggered by the Jones Soda app and a phone camera. The series follows last summer’s debut of Jones Soda AR labels showcasing extreme athletes […]
Posted inBeverage News, Home Page Slider, Southeast
Mtn Dew Launches New Berry Kiwi Flavor, Uproar, At Food Lion Stores
Orlando, Florida-based Mtn Dew has introduces its newest flavor, Mtn Dew Uproar, a blend of berry and kiwi that can only be found for a limited time at Food Lion stores. “Food Lion has been a longtime partner of Mtn Dew, and we couldn’t be more excited to bring them their first-ever exclusive Dew flavor […]
Posted inBeverage News, Home Page Slider, Southwest
Left Hand Brewing Goes ‘All Out For Stout’ This Season
Longmont, Colorado-based Left Hand Brewing Co., known for its stouts and Nitro technology, is going “All Out for Stout” this season with three new releases. The independent craft brewery is releasing two seasonal stouts for a limited time, S’mores Milk Stout and Black Forest Nitro Cherry Chocolate Stout. After a successful debut in 2020, Left […]
Posted inBeverage News, Home Page Slider, Northeast
Heineken Spreads Holiday Cheer With A Lifetime Supply Of Beer
This holiday season, White Plains, New York-based Heineken is offering consumers a chance to win a lifetime supply of Heineken beer. “Our generous holiday promotion encourages consumers to purchase Heineken Original for their own holiday hosting and continue hosting for a lifetime,” said TJ Keighley, Heineken brand director. “Heineken 12-pack bottles grew +5.4 percent, and […]
Posted inBeverage News, Home Page Slider, West
The Alkaline Water Co. Releases Six New A88CBD Functional Waters
Scottsdale, Arizona-based The Alkaline Water Co. Inc., one of the country’s largest independent alkaline companies, is offering a new line of six natural A88CBD functional waters powered by Vessl. The new waters, sold under the A88 Infused Products Division Inc. subsidiary, represent a move into functional beverages for the Alkaline Water Co. which expects to […]
Posted inBeverage News, Amazon Fresh, Home Page Slider, Southwest, Whole Foods
C4 Energy Launches Starburst Candy Collaboration
C4 Energy, the Austin, Texas-based performance energy drink created by Nutrabolt, a global leader in active nutrition and better-for-you performance beverages, unveiled a partnership with Mars Wrigley to launch four new Starburst candy-inspired flavors: strawberry, cherry, orange and lemon. C4 Energy and Mars Wrigley, the maker of Starburst brand, collaborated closely on these flavors. By […]
Posted inBeverage News, Home Page Slider, West
Peet’s Coffee Celebrates National Coffee Day With Exclusive Giveaway
Peet’s Coffee will celebrate National Coffee Day, “The Holiday for Coffee People,” on Sept. 29 with exclusive offers, including a chance to win the first Peet’s Black Card. According to the National Coffee Association’s 2021 National Coffee Data Trends Report, 85 percent of consumers enjoy at least one cup of coffee at home and an […]
Posted inBeverage News, Home Page Slider, Northeast
Tecate Expands Distribution For New Premium Cerveza, Tecate Alta
Heineken USA and its Tecate brand have expanded distribution and sales plans for its new premium beer, Tecate Alta, along with the release of two exclusive video capsules featuring musical performances by regional Mexican group, Intocable, and LA-based indie band, Chicano Batman. The musical performances can be viewed on the Tecate YouTube channel. Fans can also click […]
Posted inBeverage News, Home Page Slider, West
Pom Wonderful Launches National Cocktail Contest To Support Local Bars
Los Angeles, California-based POM Wonderful has launched a social media cocktail contest dedicated to supporting local bars that were impacted by pandemic closures. The competition will put bartenders’ mixology skills to the test as they create cocktails using POM Wonderful 100 percent Pomegranate Juice. Five winners will each designate a deserving bar to receive a […]
Posted inBeverage News, Amazon Fresh, Home Page Slider, National, Whole Foods
Myracle Kitchen Launches New Organic Coconut Snack
New brand Myracle Kitchen is now entering the snacking market with the launch of Organic Coconut Bytes. Myracle Kitchen has previously introduced Barista Mylk, a blend of organic plant-based ingredients developed with the help of global coffee guru James Hoffmann to make it taste and work just like dairy milk in coffee. Now, it is […]