Purchase, New York-based PepsiCo has announced the creation of a North America organization dedicated to accelerating efforts inside and outside of the company to help address inequalities for historically excluded people and underserved businesses and communities. The announcement is the next step in PepsiCo’s racial equality journey, a key pillar of the company’s pep+ “PepsiCo Positive” transformation of how it creates […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
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Posted inPackaging News, Beverage News, Home Page Slider, Southeast
Coke Launches Global Innovation Platform: Coca-Cola Creations
Atlanta-based Coca-Cola has unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight. Coca-Cola Creations will take the Coca-Cola trademark and lend it to new expressions of collaboration, creativity and cultural connections. Through limited-edition, sequential releases, the beverage company will introduce new products and experiences across physical and digital worlds. Coca-Cola […]
Posted inBeverage News, Home Page Slider, Southeast
Southern Glazer’s Announces New Leadership Appointments
Miami, Florida-based Southern Glazer’s Wine & Spirits – a distributor of beverage alcohol – has made two commercial leadership appointments in its Mid-Atlantic and Control States regions, effective immediately. In the Mid-Atlantic, Pat Pokorny has been named VP and general manager for Maryland and Washington, D.C., reporting to Scott Oppenheimer, president of the East Region for Southern […]
Posted inBeverage News, CBD News, Home Page Slider, Southeast
Kill Cliff Signs Three-Year Deal With Truist Park
Kill Cliff, the clean energy drink company, has signed a three-year deal to become the exclusive energy drink of the World Champion Atlanta Braves. Kill Cliff Ignite will be the only energy drink sold in bars, restaurants and concessions throughout Truist Park in Smyrna. This lock on the ultra-competitive energy drink category will serve nearly 2.5 […]
Posted inPackaging News, Beverage News, Home Page Slider, Southeast
Coca Cola Introduces New Flavors And Packaging Designs
Atlanta, Georgia-based Coca-Cola is kicking off the year with two updates across its brands – a new option to its Coca-Cola with Coffee portfolio and a new look for its lineup. Coca-Cola with Coffee Mocha hit shelves this month, joining the available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink coffee aisle. “We […]
Posted inBeverage News, Home Page Slider, Southeast
Buddy Brew Coffee Wins Distribution Deal With Southeastern Grocers
Tampa, Florida-based Buddy Brew Coffee has won a distribution agreement with Jacksonville, Florida-based Southeastern Grocers Inc., one of the largest conventional supermarket companies in the U.S. SEG will begin carrying Bolt, Buddy Brew’s organic, ready-to-drink, canned cold brew coffee in original and nitro versions at 110 Winn-Dixie locations in Alabama, Florida, Georgia, Louisiana and Mississippi. Bolt will […]
Posted inBeverage News, Home Page Slider, Southwest
Caddo Mountain Spring Water Announces Plans For Premium Water Bottling Facility
Hot Springs Village, Arkansas-based Caddo Mountain Spring Water is working with RPPY Architects on a design for a premium water bottling facility at its spring/artesian source water property in Arkansas. The pictured RPPY facility rendering is one of the architects’ most recent plans. The initial 140,000-square-foot CADDO Bottling Facility plan incorporates the latest energy-saving and eco-friendly sustainability features and will utilize the company’s own ground-mounted […]
Posted inBeverage News, Home Page Slider, Southeast
SweetWater Brewing Company Expands Distribution Across California
Atlanta-based SweetWater Brewing Company LLC, a subsidiary of Tilray Brands Inc., has announced its expansion across California with distribution partners, Reyes Beer Division. This growth into California will tie together with the company’s previous westward expansion of the SweetWater brand with the opening of SweetWater Colorado Brewing Co. LLC in Fort Collins, Colorado, and the […]
Posted inBeverage News, Home Page Slider, West
Alkaline Water Kicks Off National Marketing Efforts Around Big Game
Scottsdale, Arizona-based Alkaline Water Company Inc. will be participating in multiple national marketing efforts surrounding the country’s biggest sporting event, the Big Game, taking place in Los Angeles on Feb. 13. These efforts include a two-page advertisement in the USA Today, partnering with two NFL personalities for Radio Row and being a sponsor and the exclusive bottled […]
Posted inBeverage News, Home Page Slider, Southwest
Defy Announces CBD Distribution Agreement With Southern Glazers’
Denver, Colorado-based Defy, a black-, woman- and veteran-owned performance wellness brand and industry leader in CBD innovation, has entered into a distribution agreement with Southern Glazer’s Wine & Spirits, a distributor of beverage alcohol, for its CBD beverage portfolio. Defy’s performance CBD expertise and Southern Glazer’s established national distribution network will combine to bring CBD beverages […]
Posted inBeverage News, Home Page Slider, Southwest
Macklemore Becomes Creative Director Of Yerba Maté’s CLEAN Cause
CLEAN Cause, the Austin, Texas-based sparkling Yerba Maté beverage company, has partnered with Grammy award-winning singer/songwriter Ben Haggerty, better known as Macklemore, as the brand’s first creative director and celebrity investor. The partnership brings together CLEAN Cause, a beverage brand that supports individuals in recovery, and Macklemore, who has long been an advocate and speaker […]
Posted inBeverage News, Home Page Slider, West
Jones Soda Signs Sponsorship With UFC Champion Julianna Peña
Seattle, Washington-based Jones Soda Co. has secured a sponsorship agreement with Julianna Peña, the mixed martial artist who won the UFC Women’s Bantamweight Championship last month and was recently named MMA Junkie’s Female Fighter of the Year. Jones Soda took notice of Peña’s rising career as she trained in advance of her upset to dethrone the […]
Posted inBeverage News, Home Page Slider, Midwest
Molson Coors Partners With Coca-Cola To Create Alcoholic Simply Juices
Chicago, Illinois-based Molson Coors Beverage Co. has expanded its exclusive agreement with The Coca-Cola Co. to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand, Simply. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Co., following a successful first year for […]
Posted inCBD News, Beverage News, Home Page Slider, Southwest
Bayou City Hemp Co. Launches Ranch Water – Flavored CBD Seltzer
Houston, Texas-based Bayou City Hemp Co., a hemp processing and extraction company, has released its first CBD seltzer under its flagship brand, Mixer Elixir. The seltzer is a non-alcoholic, zero-calorie and zero-sugar sparkling water. Ranch Water contains 25mg of hemp-derived CBD and is designed as a ready-to-drink beverage or cocktail mixer. The CBD used in Mixer […]
Posted inBeverage News, Home Page Slider, West
SIAL America Makes Its U.S. Debut; Endorsed By USDA
SIAL America, the first-of-its-kind cross-category generalist food and beverage show, will make its U.S. debut on March 22-24 at the Las Vegas Convention Center in Las Vegas. The show will host domestic and international exhibitors, including Butterball, Stonewall Kitchen, California Milk Advisory Board and Star Snacks. Attending will be key importers, foodservice companies, distributors, retailers, wholesalers […]
Posted inPlant-Based News, Beverage News, Dairy News, Home Page Slider, West
Califia Farms Expands Dairy-Free Line With Plant Milks And Creamers
Los Angeles, California-based Califia Farms will be releasing new dairy-free beverages, expanding the brand’s existing product offering of plant milks, creamers, brewed-to-blend coffees and barista products using ingredients like almonds, oats and coconuts. The new Zero Sugar Oatmilk and Oat+Almond Plantmilk blend meet the needs of those seeking lower sugar or calorie options, while Cookie Butter Almondmilk […]
Posted inMarket Profile, Beverage News, Feature, Home Page Slider
Callaway Blue Bringing ‘Crisp, Clean Taste’ To Market
When you think of Pine Mountain, Georgia, the Callaway Resort and Gardens or FDR State Park may come to mind. When exploring the area, nestled in the Pine Mountain Ridge, the water of Blue Springs has been safeguarded by the Callaway family for four generations. It was initially purchased by Cason Calloway Sr., according to […]
Posted inBeverage News, Home Page Slider, West
Monster Beverage Corp. Acquires CANarchy Craft Brewery Company
Corona, California-based Monster Beverage Corporation has entered into a definitive agreement to acquire CANarchy Craft Brewery Collective LLC, a craft beer and hard seltzer company, for $330 million in cash. The transaction will bring the Cigar City, Oskar Blues, Deep Ellum, Perrin Brewing, Squatters and Wasatch brands to the Monster beverage portfolio. The transaction does […]
Posted inBeverage News, Home Page Slider, Southwest
BuzzBallz Sponsors Bulls; Names One After Cocktail Flavor
Carrollton, Texas-based BuzzBallz LLC/Southern Champion has sponsored two professional bulls, marking uncharted territory for the company. “We met … Cord McCoy – one of the guys that does pro rodeo and raises bulls – and his buddy, Sammy Andrews, who had some bulls for sale that were on the PBR circuit,” said Merrilee Kick, CEO […]
Posted inBeverage News, Home Page Slider, West
Southern Glazer’s Appoints McQuaid To VP And General Manager, Oregon
Florida-based Southern Glazer’s Wine & Spirits has appointed Casey McQuaid to the role of VP and general manager of Southern Glazer’s Wine & Spirits of Oregon, effective Feb. 1, 2022. McQuaid will be responsible for leading and executing strategic business initiatives in the state to drive growth for the supplier brands Southern Glazer’s represents. In addition, […]