Peet’s Coffee will celebrate National Coffee Day, “The Holiday for Coffee People,” on Sept. 29 with exclusive offers, including a chance to win the first Peet’s Black Card. According to the National Coffee Association’s 2021 National Coffee Data Trends Report, 85 percent of consumers enjoy at least one cup of coffee at home and an […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
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Tecate Expands Distribution For New Premium Cerveza, Tecate Alta
Heineken USA and its Tecate brand have expanded distribution and sales plans for its new premium beer, Tecate Alta, along with the release of two exclusive video capsules featuring musical performances by regional Mexican group, Intocable, and LA-based indie band, Chicano Batman. The musical performances can be viewed on the Tecate YouTube channel. Fans can also click […]
Pom Wonderful Launches National Cocktail Contest To Support Local Bars
Los Angeles, California-based POM Wonderful has launched a social media cocktail contest dedicated to supporting local bars that were impacted by pandemic closures. The competition will put bartenders’ mixology skills to the test as they create cocktails using POM Wonderful 100 percent Pomegranate Juice. Five winners will each designate a deserving bar to receive a […]
Myracle Kitchen Launches New Organic Coconut Snack
New brand Myracle Kitchen is now entering the snacking market with the launch of Organic Coconut Bytes. Myracle Kitchen has previously introduced Barista Mylk, a blend of organic plant-based ingredients developed with the help of global coffee guru James Hoffmann to make it taste and work just like dairy milk in coffee. Now, it is […]
BuzzBallz Continues Support of Female Midget Car Racer Reimer
Taylor Reimer, a student at the University of Oklahoma, dotted the South and the Midwest from April to June in her BuzzBallz race car to participate in professional midget car races. This style of racing tests the speed and precision of 900-pound race cars with four-cylinder engines and 300-400 horsepower. Midget car racing is globally recognized, […]
Yuengling’s Beers Officially Hit Shelves Across Texas
The Yuengling Co.’s flagship beers are now available across the state of Texas. Millions of beer fans in the state will now have their pick from a selection of Yuengling’s beers, including the Yuengling Traditional Lager, Light Lager 99, Golden Pilsner and Flight by Yuengling, the next generation of light beer. The diversified portfolio spanning its […]
PepsiCo, Walmart And Sam’s Club Team Up To Make Recycling Easy
As recycling rates in the U.S. continue to decline, PepsiCo Beverages North America, Walmart and Sam’s Club are piloting a new program to inspire recycling awareness and participation in Tulsa, Oklahoma. At two Walmart and two Sam’s Club locations, shoppers can bring their beverage containers to be properly recycled from Thursday to Sunday and they’ll […]
Smile Beverage Werks Coffee Pods Earn BPI Certification
The Biodegradable Products Institute has awarded Smile Beverage Werks’ commercially compostable, K-cup compatible coffee pods its environmental certification. The BPI Certification is a rigorous, science-driven process. Vetted products are tested to ASTM D6400 and D6868 standards and meet additional restrictions on carcinogens, BPA and fluorinated chemicals like PFAS. The BPI mark enables consumers to identify and […]
Pepsi Kicks Off 2021 NFL Season Encouraging Fans To Binge Football
Pepsi is kicking off its “Made for Football Watching” campaign designed to inspire fans and gear them up for a season of hours upon hours of NFL binge watching. Along with the return of national TV spots celebrating the football watcher, this year’s program debuts with “Football Is Calling,” new digital content featuring Billions star and Breaking Bad alum David […]
Alkaline88’s Eco-Friendly Aluminum Bottle Is Now Available Nationwide
Scottsdale, Arizona-based The Alkaline Water Co.’s eco-friendly, fully-recyclable 16-oz. aluminum bottle is now available in more than 9,000 locations across the country. It is being carried by independent grocers and chains including Albertsons (and its subsidiary Vons), Sprouts Farmers Market, Meijer, H-E-B and Harris Teeter. “Sales of our entire line of single serves continue to […]
Silver Eagle Beverages Awards Scholarships To 31 College Students
Thirty-one college students have been awarded educational scholarships for the 2021-22 academic year from the Silver Eagle Beverages Scholarship Program, which awards up to a total of $5,000 per academic year to the dependent children of its employees. The scholarship program was started by the company more than 20 years ago and has awarded more […]
Dr Pepper Releases Exclusive FANtastic Chocolate
Dr Pepper, headquartered in Frisco, Texas, has released FANtastic Chocolate, a combination of Dr Pepper and chocolate as a limited time offering only available while supplies last. Dr Pepper FANtastic Chocolate is a celebration of fandom and marks the introduction of the new Dr Pepper “Pepper Perks” rewards program. To access the limited time offering, […]
Mad Tasty Signs Deal With Southern Glazer’s Wine & Spirits
Mad Tasty, a hemp-infused beverage brand founded by Ryan Tedder, lead singer of OneRepublic and three-time Grammy winning songwriter and producer, has signed a deal with distributor Southern Glazer’s Wine & Spirits. Southern Glazer’s is a distributor of beverage alcohol and is now the largest CBD drink wholesaler. “I am ecstatic about our nationwide distribution deal with […]
Boston Beer Co. Partners With PepsiCo For Launch Of Hard Mtn Dew
Boston, Massachusetts-based The Boston Beer Co. and PepsiCo plan to enter a business collaboration to produce Hard Mtn Dew alcoholic beverage. The partnership unites Boston Beer’s world-class innovation and expertise in alcoholic beverages with one of PepsiCo’s most iconic and beloved brands. Adults of legal drinking age will experience the Hard Mtn Dew flavors, all with […]
Peet’s Coffee Introduces Line Of Flavored Coffee For Home Brewing
Emeryville, California-based Peet’s Coffee has introduced its first line of flavored coffee for home brewing with the launch of its new flavored coffee K-cup pods. Pairing Peet’s coffee with natural flavors for a cup at the press of a button, the new line features three choices: caramel brûlée, vanilla cinnamon and hazelnut mocha. Peet’s expansion […]
Comb & Hive Offers Modern Take On Traditional Wine
Comb & Hive is a crisp wine made with wildflower honey and real sugar fermented with orange blossom flower and a hint of fizz. Comb & Hive takes a renewed approach to wine by turning honey and sugar into a sparkling wine. This latest innovation from Heineken USA will be test-marketed in Denver and Nashville […]
Uncle Matt’s Organic Unveils Brand Refresh With New Logo
Uncle Matt’s Organic, based in Clermont, Florida, is debuting its new look featuring a redesigned logo and packaging. It’s been just over a year since the brand was welcomed back home to founder and CEO Matt McLean, who built and subsequently sold the company to Dean Foods in 2017 and bought it back in 2020. The refresh […]
BuzzBallz Chili Mango Offers Sweet, Spicy Taste In One Sip
Carrollton, Texas-based BuzzBallz/Southern Champion LLC has added a new cocktail to its ready-to-drink line: BuzzBallz Cocktails Chili Mango. The cocktail tastes like mango with a hint of jalapeño to give it spice without being too hot. This flavor differs from BuzzBallz’ traditional flavors as it combines a sweet and spicy taste into one sip, according […]
Get A ‘Dos’ Of College Football Game Day Action With Dos Equis
White Plains, New York-based Dos Equis is welcoming the return of college football by giving fans a “Dos of game day.” Through Jan. 20, Dos Equis beer drinkers and college football fans have the chance to win weekly prizes leading up to the championship game. The grand prize winner will take home the Ultimate Game Day entertainment set. “Dos […]
PepsiCo 2020 DE&I Report Illustrates Company’s Journey
Purchase, New York-based PepsiCo Inc. has published its 2020 Diversity, Equity and Inclusion Report, debuting an evolved global strategy underpinned by “A Space to be You.” This is a fundamental belief on how to foster diverse, equitable and inclusive principles. The report outlines PepsiCo’s diversity journey, while pointing to its progress and commitments across three distinct […]
