ROFDA has launched an Aggregated Data Cloud initiative intended to provide participating members and CPG partners with a more connected, collective view of performance across the wholesaler and independent retailer network.
The initiative is being developed to help ROFDA and its partners better understand item performance, store-level opportunity, regional trends, distribution gaps and void management opportunities.
“The ROFDA Data Cloud is about turning collective scale into actionable insight,” said David Politz, president and CEO of Associated Grocers Baton Rouge (AGBR) and ROFDA CEO sponsor for the Data Cloud initiative.
“For our CPG partners, it creates a clearer view of performance, distribution and void management opportunities across the ROFDA network. For our members and the retailers they serve, it gives us another way to identify where the right items, the right programs and the right execution can create measurable value.”
By organizing data in a more actionable and aggregated environment, ROFDA expects the Data Cloud to support better planning, stronger supplier collaboration and more focused execution at the independent retail level. The effort reflects ROFDA’s broader commitment to creating one-to-many capabilities that allow supplier partners to engage the collective ROFDA network more efficiently while helping members support independent retailers with better insight and execution.
To support this work, ROFDA has selected BR Data as the company responsible for building the data capture and cloud structure that will power the Aggregated Data Cloud. BR Data will work with ROFDA and participating members to create a practical, scalable framework for collecting, organizing and presenting aggregated data in a way that supports supplier engagement, item-level visibility, performance reporting and more actionable void management across the independent grocery channel.
“We are excited about this program because it is a direct output of the deeper engagement we are building with our CPG partners,” said Mark Deuschle, president and CEO of ROFDA.
“ROFDA is focused on doing together what makes our members and their independent retailers more competitive, and the Aggregated Data Cloud gives us a stronger foundation for shared insight, better decisions and more meaningful supplier collaboration.”
About ROFDA
ROFDA is a member-operated organization serving leading wholesale distributors, self-distributing retailers and the independent retailers they support. ROFDA focuses on work that creates greater competitiveness when done together rather than separately, including supplier engagement, share groups, data and technology initiatives, and scaled programming designed to strengthen the independent grocery channel.