Piggly Wiggly has completed its second major refresh of 2026, celebrating the grand reopening of its Bay View neighborhood store located at 123 W. Oklahoma Ave. in Milwaukee, Wisconsin. The remodeled store focuses on freshness, convenience and local products, using shopper feedback to modernize the experience while matching the surrounding community’s vibrant aesthetic.
Shopper-Driven Upgrades
The updated Piggly Wiggly now features what Bay View shoppers asked for most – including a new store layout with wider aisles and improved lighting for a more comfortable and accessible shopping experience. The refreshed deli department offers grab-and-go options, including fresh salads, sandwiches, chicken and Wisconsin favorites – brats and cheese curds.
The store also boasts expanded organic and gluten-free selections and deepens its commitment to local products with a carefully curated assortment of Wisconsin brands and offerings chosen specifically for the Bay View neighborhood.
“Bay View has a special energy, and our shoppers have always been willing to tell us exactly what they need. This remodel is our answer to that conversation – a store that truly reflects the community it serves,” said Charlie Russell, VP and general manager of Piggly Wiggly Midwest. “We’ve invested in this store because we believe in this neighborhood, making it easier than ever to find the products they love from the brands and local makers they trust.”
In addition to new fresh produce displays and expanded offerings in the deli and bakery, the store offers an updated assortment of national and local brands, as well as Piggly Wiggly branded products to make each shopping trip easier than ever.
“Bay View is a unique neighborhood, and we’re proud to reinvest in this store in a way that reflects what matters most to our shoppers,” said Ryan Evers, Piggly Wiggly senior district store manager. “From a more convenient layout to the products our guests asked for, every part of this remodel was designed to make shopping easier, fresher and more connected to the community.”
Grand Reopening Celebration
Piggly Wiggly celebrated its grand reopening with a full-day celebration on June 6, featuring a ribbon-cutting ceremony, live music, giveaways, product sampling and family-friendly fun.
The Bay View neighborhood store now offers an upgraded shopping experience with added convenience, specialty products and a deeper selection of local offerings – all while maintaining its role as a hometown gathering place.
About C&S Wholesale Grocers
Piggly Wiggly is a member of the C&S family of companies. Established in 1918, C&S Wholesale Grocers LLC delivers innovative supply chain solutions to chain, independent and military customers from 60 distribution centers nationwide. C&S operates more than 200 corporate-run grocery stores primarily under the banners D&W Fresh Market, Grand Union, Family Fare, Martin’s Super Markets and Piggly Wiggly.
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