by Terry Soto/CEO, About Marketing Solutions Inc. I hear growing concerns from retailers who say they just aren’t seeing the results from their multicultural marketing efforts. It seems retailers are baffled by failed attempts to attract, satisfy and retain diverse customers in their trade areas. However, upon closer examination, the common denominator among many retailers […]
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Multicultural Marketplace Column: Challenging Times Call For Bold Action
by Terry Soto/strategy consultant and author of “Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative” When thinking about the topic for this article, I couldn’t help thinking about what is most salient in the Hispanic community right now. I would have to say without a doubt that it’s the current negative […]