Albertsons Companies Inc. has launched Chef’s Counter, a new Own Brand featuring chef-inspired flavors and tastes. Chef’s Counter is debuting with a selection of ready-to-cook marinated meats available exclusively at Albertsons Cos. stores, including Albertsons, Safeway, Vons, Jewel-Osco, ACME and Shaw’s. The launch coincides with Memorial Day weekend and the start of the summer grilling […]
Tag: Own brands
Albertsons Cos. Introduces Lemon-Inspired Own Brand Products
Albertsons Cos. has introduced a limited edition collection of lemon-inspired Own Brands products to celebrate the arrival of spring. Available through May 9, customers will find lemon-flavored candy, cookies, pretzels, chips, popcorn and sparkling water from the grocer’s private label brands – Signature Select, Overjoyed and Soleil. Presented in unified packaging across brands, the spring products […]
Albertsons’ Own Brands Welcomes Alice Chan VP Of Sales And Marketing
The Own Brands team from Albertsons welcomed Alice Chan to its leadership team on Monday, Jan. 20. Chan joined the organization as VP of Own Brands sales and marketing. “Alice is an energetic and visionary leader who brings more than 16 years of proven results in the CPG industry with PepsiCo’s Frito-Lay Division,” said Own […]
Albertsons Cos. Bringing Plated To Its Own Brands Lineup
Boise, Idaho-based Albertsons Cos. is shifting its Plated brand from a dinner-based subscription solution to a comprehensive in-house culinary brand that will join the company’s lineup of private label products. As a result, Plated’s subscription service will be phased out at the end of November, giving way to a sharper focus on how the brand […]
Albertsons Changes Frozen Lineup, Launches Plant-Based Private Label
Seizing on consumer demand in frozen meals, Albertsons Cos. has revamped its lineup of Own Brands entrees with 55 new items, from organic plant-based meals for the “flexitarian” to protein power bowls. “We’re in a new age for frozen meals,” says Chad Coester, SVP of Albertsons Cos. Own Brands. “Shoppers deserve premium meals that deliver […]
Albertsons Cos. Promotes Chad Coester To SVP Of Own Brands
Boise, Idaho-based Albertsons Cos. has promoted Chad Coester to SVP of Own Brands, giving him the charge of leading the company’s portfolio of private label products. His most recent role was as GVP of sales and marketing for the Own Brands team, and he helped lead the effort to optimize and grow the Own Brands […]
