NFRA Archives
Posted inFrozen Food, Association News, National, News

NFRA Elects New Officers, Directors For 2026 Board

The National Frozen & Refrigerated Foods Association elected officers for 2025-26 at its annual board of directors meeting Oct. 18 and board members at the annual membership meeting during the NFRA Convention. Bill Kynast, Chobani’s SVP of sales, will chair the board. Kynast has served on the NFRA Board of Directors since 2019 and previously […]

Posted inFrozen Food, Association News, National, News

NFRA First Penguin Leadership Program Marks Milestone Year

The National Frozen & Refrigerated Foods Association (NFRA) concluded its First Penguin Next Generation Leadership Program, a year-long initiative that equipped 30 rising professionals from across the frozen and refrigerated supply chain with leadership training, industry insight and cross-company collaboration. Launched in January, the program was designed to fast-track leadership development and create space for […]

Posted inExecutive News, Association News, Frozen Food, National, News

2 Leaders To Be Inducted Into 2025 NFRA Refrigerated Food Hall Of Fame

Two industry leaders will be inducted into the National Frozen & Refrigerated Foods Association’s (NFRA) Refrigerated Food Hall of Fame during the 2025 NFRA Convention on Oct. 20 at the World Center Marriott in Orlando, Florida. The hall of fame was established in 2010 to recognize those whose passion and leadership have advanced the refrigerated […]

Posted inFrozen Food, Association News, National, News

NFRA Names 2025 Penguin Pitch: Emerging Brand Contest Winners

The National Frozen & Refrigerated Foods Association (NFRA) has named the winners of its annual “Penguin Pitch: Emerging Brand Contest,” created to spotlight up-and-coming brands in the frozen and refrigerated aisles. Following a competitive review process, eight finalists were selected to submit product samples and promotional materials for evaluation by a panel of industry judges: […]

Posted inFrozen Food, Associated Wholesale Grocers, Midwest, News, Private Label Brands

AWG Brands Scores Slam Dunk With Frozen Food Happiness Campaign

AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), celebrated National Frozen Food Month in March with a marketing campaign, “Frozen Food Happiness,” designed to showcase the wide array of frozen food products available to both AWG member retailers and their customers. This year’s campaign emphasized the convenience, variety and fun that frozen […]

Posted inFrozen Food, Association News, National, News

Study Reveals How Social Media, In-Store Experiences Drive Frozen Food Discovery

The National Frozen & Refrigerated Foods Association (NFRA) has released findings from a new study that reveal how consumers are discovering and purchasing frozen foods in 2025. Social platforms like TikTok, YouTube and Instagram are now key sources of inspiration for younger shoppers, while traditional in-store promotions remain the most effective tool for influencing purchase […]

Posted inAssociation News, Frozen Food, National, News

NFRA Convention To Spotlight Innovation, Leadership, Industry Growth

The National Frozen & Refrigerated Foods Association (NFRA) has opened registration for this year’s NFRA Convention, taking place Oct. 18-21 at the Orlando World Center Marriott in Orlando, Florida. More than 1,700 anticipated attendees will conduct more than 6,500 business meetings over the course of three days. Of particular interest: Registration now open: The NFRA Convention […]

Posted inFrozen Food, COVID News, Health & Wellness, Home Page Slider, National

NFRA Gives Update About Covid-19 Effect On Industry

The National Frozen and Refrigerated Foods Association has issued a letter to its members on how the Covid-19 pandemic is affecting the industry. NFRA President and CEO H.V. ”Skip” Shaw Jr. said during his 35 years as a part of the association he can’t recall a “more challenging or disorienting stretch of days,” adding that […]