The National Frozen & Refrigerated Foods Association elected officers for 2025-26 at its annual board of directors meeting Oct. 18 and board members at the annual membership meeting during the NFRA Convention. Bill Kynast, Chobani’s SVP of sales, will chair the board. Kynast has served on the NFRA Board of Directors since 2019 and previously […]
Tag: National Frozen & Refrigerated Foods Association
2 Leaders To Be Inducted Into 2025 NFRA Refrigerated Food Hall Of Fame
Two industry leaders will be inducted into the National Frozen & Refrigerated Foods Association’s (NFRA) Refrigerated Food Hall of Fame during the 2025 NFRA Convention on Oct. 20 at the World Center Marriott in Orlando, Florida. The hall of fame was established in 2010 to recognize those whose passion and leadership have advanced the refrigerated […]
NFRA Names 2025 Penguin Pitch: Emerging Brand Contest Winners
The National Frozen & Refrigerated Foods Association (NFRA) has named the winners of its annual “Penguin Pitch: Emerging Brand Contest,” created to spotlight up-and-coming brands in the frozen and refrigerated aisles. Following a competitive review process, eight finalists were selected to submit product samples and promotional materials for evaluation by a panel of industry judges: […]
AWG Brands Scores Slam Dunk With Frozen Food Happiness Campaign
AWG Brands, the private brands of Associated Wholesale Grocers Inc. (AWG), celebrated National Frozen Food Month in March with a marketing campaign, “Frozen Food Happiness,” designed to showcase the wide array of frozen food products available to both AWG member retailers and their customers. This year’s campaign emphasized the convenience, variety and fun that frozen […]
Study Reveals How Social Media, In-Store Experiences Drive Frozen Food Discovery
The National Frozen & Refrigerated Foods Association (NFRA) has released findings from a new study that reveal how consumers are discovering and purchasing frozen foods in 2025. Social platforms like TikTok, YouTube and Instagram are now key sources of inspiration for younger shoppers, while traditional in-store promotions remain the most effective tool for influencing purchase […]
