Mars has teamed up with Evansville, Indiana-based Berry Global Group to transition the pantry jars for M&M’s, Skittles and Starburst brands to 100 percent recycled plastic packaging, exclusive of jar lids. The pantry jars are widely recyclable and come in three sizes: 60-, 81- and 87-ounces. This move to 100 percent recycled plastic incorporates mechanically-processed […]
Tag: Mars Wrigley
Posted inSustainability News, National, News
Kind Snacks Introduces Fully Recyclable Paper Wrapper
Kind Snacks has introduced a curbside recyclable paper wrapper pilot program in the U.S. The innovation marks a significant step in achieving a recycle-ready wrapper for the bars category while the brand continues to make progress toward its goal of ensuring all packaging is designed for recyclability by 2030. Made with pulpable paper, Kind’s pilot […]
Posted inSnacks Brands, Midwest, News
Mars Elevating The Category With Innovative Products
Mars Wrigley highlighted several of its new, innovative products May 12-15 at the Sweets & Snacks Expo in Indianapolis. The products include: Twix Snickerdoodle “The promise of Twix with a twist,” as Mike Gilroy, VP of trade development and sponsorship for Mars, described it. This candy bar will hit the market in July, but attendees […]
Posted inShelby Originals, Home Page Slider, Marketing News, National, Shelby Signature Content, Snacks Brands, Suppliers
2020 Will Be A Year Of Innovation For Mars Wrigley Brands
Mars Wrigley showcased some of its innovations for a number of its iconic brands at the recent 2019 NACS Show in Atlanta. Shaf Lalani, VP of strategic demand leadership, said 2020 will be a big year for Mars Wrigley, with M&M’s Fudge Brownie being its largest launch. “You’re probably familiar with the caramel launch we […]
Posted inShelby Originals, Guest Contributors, Home Page Slider, Merchandising News, Shelby Signature Content, Snacks Brands, Suppliers, West, Women In The News
People To Watch: Tiffany Crandell, Mars Wrigley Territory Sales Manager
The Shelby Report and The Grocery Group have partnered on this series entitled People to Watch to focus on current and future leadership in the grocery industry. In this installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Tiffany Crandell, territory sales manager, Mars Wrigley Confectionery. Tell me a little bit about you […]
Posted inNortheast, Center Store, Home Page Slider, Snacks Brands, Suppliers
Mars Wrigley Seeks Guinness World Record For Largest Snickers Bar
Hackettstown, New Jersey-based Mars Wrigley unveiled the largest Snickers bar ever created during a Guinness World Records title attempt at the company’s Waco, Texas, plant. The candy bar, weighing more than two metric tons, is a small version of something even bigger the brand has planned for Super Bowl LIV. The record-setting bar features more than 1,200 pounds […]
Posted inOnline Grocery Technology, Equipment & Technology, Grocery Store Layout, Home Page Slider, National
Standard Cognition, Mars Wrigley Partner To Optimize Impulse Item Sales
Standard Cognition, an AI-powered autonomous checkout solutions provider, and Mars Wrigley, a manufacturer of chocolate, chewing gum, mints and fruity confections, have partnered to help retailers evolve into a new world of autonomous checkout by integrating seamless technology and impulse category sales. Mars initially reached out to Standard, suggesting the two companies work together to better understand what […]
Posted inSnacks Brands, C-Store News, Center Store, Grocery News, Home Page Latest News, Industry News, Merchandising News, National
Mars Wrigley: Lead With Chocolate & Gum To Increase Confectionery Shopability
At Mars Wrigley, the fundamental belief is that by growing the confectionery category, everyone wins. Shaf Lalani, VP of customer experience, said the company did an extensive survey over the last year and a half, looking at consumers’ behaviors, usage and attitude toward the category as well as their shopping behaviors. “It’s been a rich […]