It’s been a full year since Jimmy Fallon took over the longest running talk show in television history and, to recognize the accomplishment, Ben & Jerry’s ice cream co-founders Ben Cohen and Jerry Greenfield earlier this week served up the aptly named “The Tonight Dough” to the Fallon faithful who were in the audience to […]
Tag: Marketing
Posted in, Beverage News, Center Store, National
Heineken’s ‘Beers Of Mexico’ Variety Pack Returns
Heineken USA is again making available its Beers of Mexico variety pack with limited-edition offering, Dos Equis Azul—a blend of signature golden wheat lager and blue agave. Dos Equis Azul will once again join Heineken USA’s Mexican beers—Dos Equis Lager, Tecate and Sol—in one Fiesta Pack. The pack will be supported with seasonally relevant cross-merchandising […]
Posted in, New Products, Northeast
Yuengling’s Ice Cream Reveals New Flavors For 2015
Customers this month will begin to see four new flavors of Yuengling’s Ice Cream in stores. The flavors—Original Sea Salt Caramel Swirl, Caramel Popcorn, Orange Cream and Peanut Butter Cup—will join the company’s roster of 10 year-round flavors and two seasonal ice creams. Original Sea Salt Caramel Swirl, the most requested new flavor, combines the company’s […]
Posted in, Marketing News, National
Believe In Heroes Campaign Raises $21M+ For Wounded Warrior Project
Jacksonville, Florida-based Acosta Sales & Marketing has reported that the 2014 “Believe in Heroes” campaign raised $5,765,292 in support of Wounded Warrior Project (WWP). This donation brings the cause marketing campaign’s total contributions to more than $21 million since Acosta founded the program five years ago. WWP is a nonprofit organization whose mission is to […]
Posted in, National
New Study Reveals Growing Influence Of The Male Shopper
How and where Americans shop for food is changing dramatically, according to a new study, “Food Shopping in America 2014.” The study unveils the evolving shopping landscape of not only where people shop, but who is doing the shopping. Increasingly, men (who now compose 43 percent of primary shoppers) are shopping frequently and they now […]
Posted in, Beverage News, Center Store, National, New Products
V8 Launches Four New Vegetable Blend Beverages
Campbell Soup Co. is rolling out new V8 Vegetable and Fruit Juice Beverages, blends of vegetables with a touch of fruit. The new varieties include Healthy Greens, Purple Power, Golden Goodness and Carrot Mango. • Healthy Greens: the juices of Spinach, Yellow Carrots, Apples and Pineapple; • Purple Power: the juices of Purple Carrots, Beets […]
Posted in, Marketing News, National, Produce News
Giumarra’s Spring Watermelons To Feature ‘Eat Brighter!’ Label
Giumarra Nogales will begin spring Nature’s Partner melon shipments at the end of March and will offer seedless watermelon grown in Mexico featuring Sesame Street “eat brighter!” artwork. The watermelon program is designed to get children and their families excited about eating watermelon, a fruit high in vitamins C and A. Each individual watermelon will […]
Posted in, Executive News, Produce News, West
Tim Spann Returns To California Avocado Commission
California avocado season is getting under way, and the California Avocado Commission (CAC) has updated its production forecast to 327 million pounds for its fiscal year 2014-15. CAC also says that Dr. Timothy Spann has returned to the commission staff and now serves as research program director. Spann, who has a Ph.D. in plant biology […]
Posted in, Center Store, Executive News, Midwest, National, Suppliers
Nonni’s Foods Appoints Brian Hansberry CEO
Nonni’s Foods, a leading provider of premium, specialty cookies and baked goods, has named Brian Hansberry CEO. Hansberry succeeds Dave Beré, who is retiring from the role of CEO and will now serve as chairman of the company’s board of directors. Hansberry brings more than 25 years of experience to his new role, most recently […]
Posted in, Marketing News, Merchandising News, National, Online Grocery Technology
Aptaris, Accelitec Partner To Bring Enterprise Marketing And Promotions Management To POS
Aptaris, an enterprise marketing and promotions management provider, and Accelitec, a provider of cloud-based digital and mobile marketing solutions, are partnering to deliver services that provide marketers with greater ability to identify consumer behavior and act on opportunities to drive profitability. The arrangement will allow marketers and merchandisers to use Aptaris’ enterprise marketing and promotions […]
Posted in, Marketing News, National, Store News
Debunking Myth Of ‘Typical’ Hispanic Food Shopper Key To Market Growth For Grocers
While Hispanic food shoppers offer a rich opportunity for food marketers and retailers, they also present a potentially bewildering set of challenges. As highlighted in the “Hispanic Food Shoppers in the U.S.” report from market research publisher Packaged Facts, the in-store behavior of Hispanic food shoppers is the product of a complex interplay among a […]
Posted in, Produce News, Suppliers, West
Giumarra Introduces Exclusive ‘DulceVida’ Line Of Flavorful Stone Fruit Varieties
Giumarra has announced its first year of limited commercial production for its exclusive, extra sweet Nature’s Partner DulceVida line of red apricots and white, black and yellow nectarines. “We chose the name DulceVida because it translates to ‘Sweet Life’ and emphasizes the fruit’s combination of superb flavor and European origin, expressing a one-of-a-kind eating experience […]
Posted in, Center Store, National, Organic Natural, Suppliers
Snyder’s-Lance Names New Better-For-You Division Clearview Foods, Appoints GM
Snyder’s-Lance Inc.’s new division that will focus on developing innovative and better-for-you snacking options now has a name: Clearview Foods. The division will concentrate its efforts on growing the Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snacks products, according to Charlotte, North Carolina-based Snyder’s-Lance, which first announced the new division last year. […]
Posted in, Corporate Store News, National, Southwest, Store News
Whole Foods, Instacart Offer New One-Hour Valentine’s Floral Delivery
For the first time ever, and exclusively from Whole Foods Market, Instacart is offering Valentine’s flowers delivered in as little as one hour across 15 major U.S. cities. With prices starting at approximately $25 and the ability to include other romantic essentials from Whole Foods Market, this new model offers a more convenient and affordable […]
Posted in, Independent Store News, Industry News, Marketing News, Southwest
Homeland Announces Winner Of 14-Week Get Healthy Challenge
Twenty-year-old William White of Oklahoma City, Oklahoma, was awarded $5,000 on Jan. 31 for his weight loss efforts in the Homeland Grocery Stores‘ second annual Get Healthy Challenge. White lost a total of 83 pounds throughout the 14-week challenge. Collectively, 12 contestants finished the program and lost 363 pounds and 264 inches. The contestants also […]
Posted in, International Foods, Marketing News, National, Produce News
Frieda’s: Asian Food Trend Can Be Boon For Biz As Chinese New Year Holiday Approaches
Authentic Asian flavors are among the top food trends of 2015, and there’s no better time to introduce Asian specialties to shoppers and diners than during the Chinese New Year celebration. That’s according to Los Alamitos, California-based Frieda’s Specialty Produce, which says it is offering retailers a number of Asian specialities to help businesses boost sales […]
Posted in, Industry News, Marketing News, Midwest, National
Conference Has Helped Students Become ‘Industry Ready’ For 50 Years
Celebrating its 50th annual Food Marketing Conference, Western Michigan University (WMU) continues to make an impact in retail through its graduates who help build the consumer loyalty that retailers strive for each day. Retail is one of the most exciting and challenging areas in today’s marketplace. Providing the intersection between product and consumer, successful innovation […]
Posted in, Corporate Store News, Southeast
Martin’s Will Be ‘Official Supermarket’ Of 2015 Richmond Cycling Event
Richmond 2015, the organizer of the 2015 UCI Road World Championships, says that Martin’s Food Markets will join its team of major corporate partners of the nine-day cycling event that will be held in Richmond, Virginia, in September. Martin’s, operating 24 grocery stores in central Virginia, will be the “Official Supermarket” of this year’s UCI […]
Posted in, Grocery News, National, Suppliers
Sales Of Local Foods Reach $12B
Like organic products before them, locally produced foods are stepping out of the shadow of their once “quirky niche” designation to claim a much more prominent—and permanent—place in the U.S. food and beverage retail-scape. Market research publisher Packaged Facts estimates that local foods generated $12 billion in sales in 2014, accounting for 2 percent of total […]
Posted in, Amazon Fresh, Deli News, Feature, National, Perishables, Shelby Content, Shelby Signature Content, Special Section, Whole Foods
Millennials Come In All Shapes And Sizes…And Have Varied Shopping Habits
Millennials are, without a doubt, one of today’s most influential demographic groups when it comes to marketing. The reason so much attention has been given to this group of 18- to 34-year-olds is because of sheer numbers: There are about 74.3 million of them, or about 30 percent of the U.S. adult population. With numbers […]