Los Angeles-based Wonderful Halos launched a new integrated marketing campaign this season, “The Checks-All-The-Boxes Box,” to encourage parents to choose Halos mandarins as the perfect solution when assigned snack duty. The campaign is based on the insight that snack duty can be a stressful and annoying chore, made worse by the fact that parents know […]
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Orri Jaffa Mandarins Heading To North America
The Plant Production and Marketing Board of Israel predicts that 2019 will see significant increase in exports of the Orri Jaffa mandarin to the U.S. and Canada. The Tel Aviv-based organization set goals for expanding export of its leading, easy-to-peel mandarin in response to the increased demand for high-quality, easy-peelers. The Jaffa Orri is a mandarin developed by […]