The latest study from The Feedback Group finds that supermarkets continue to win favor with older generations but are losing ground with younger shoppers. When considering their most recent visit, among Silent Generation and Boomer consumers, supermarkets register as the top destination for food shopping. However, Gen Z, Millennials and Gen X prefer other retailers, […]
Tag: Gen Z
Posted inNational, Private Label Brands
IRI Survey: Consumers Turn To Private Brands For Better Value
An IRI Consumer Connect Survey reveals private brand dollar sales grew 3.8 percent in 2019, twice the rate of national brands. Although 57 percent of consumers say their financial health is good, fears of a recession are driving slightly less consumer confidence in Q3 2019, according to the latest IRI Consumer Connect Survey results. Expecting […]
Posted inBakery News, Association News, Grocery News, Home Page Slider, Industry News, Marketing News
American Bakers Association Study Illuminates Gen Z Consumer Habits
The American Bakers Association (ABA) released its study, Attracting Gen Z and Millennial Customers, which reveals the habits, perceptions and relationship of Millennial and Gen Z consumers toward commercially baked goods. The results not only show these consumer segments’ perceptions of health, purchase drivers, and digital experiences related to bakery but also indicate key trends […]
Posted inFood Service News, Home Page Latest News, National
NPD: Millennial Dinner-Planning Behavior Shifts With Life Stage
There was a time when Millennials were referred to as one big generational group and their behaviors were attributed to their generation vs. their age or life stage, much like Gen Zs are being described. Now that Millennials are older and vary in their life stages—single, married, parents—some of their behaviors when it comes to […]
Posted inPackaging News, Beverage News, Grocery News, Guest Contributors, Home Page Latest News, Industry News, Midwest, Shelby Content, Shelby Signature Content, Sustainability News
Meet Gen Z: Plastic Water Bottles Bring Landfills To Mind
by Claire Lentsch/a contributor to The Shelby Report The first thing that comes to mind when it comes to landfills is plastic. Although plastic is not the only thing that forms mountains of waste, it is one of the more common things we face in our day-to-day lives. Ads promote the idea of “save the […]
Posted inSnacks Brands, Grocery News, Guest Contributors, Home Page Latest News, Midwest, Shelby Content, Shelby Signature Content
Meet Gen Z: Snacking Is Convenient, Efficient And Preferred By Younger Consumers
by Claire Lentsch/a contributor to The Shelby Report Editor’s note: Shelby Midwest Editor Terrie Ellerbee met Claire Lentsch at the 2017 Supervalu National Expo in St. Paul, Minnesota. Lentsch was invited to share her perspective as a member of Generation Z (born since the mid-1990s) and a consumer. Snacking is replacing family meals. A lack […]
Posted inOnline Grocery Technology, Guest Contributors, Home Page Latest News, Industry News, Midwest, Shelby Content
Meet Gen Z: Technology Is Convenient, Comforting
by Claire Lentsch/ a contributor to The Shelby Report Editor’s note: Shelby Midwest Editor Terrie Ellerbee met Claire Lentsch at the Supervalu National Expo in 2017. Here, Lentsch shares her perspective as a member of Generation Z (born since the mid-1990s) and a consumer. Technology creates convenience. By introducing technology into the food industry, food becomes […]