The Ferrero Group has agreed to acquire WK Kellogg Co. for $23 per share in cash, representing a total enterprise value of $3.1 billion. The acquisition, which includes the manufacturing, marketing and distribution of WK Kellogg Co.’s portfolio of breakfast cereals across the U.S., Canada and the Caribbean, expands Ferrero’s reach with renowned brands and strong consumer relevance. Upon the […]
Tag: Ferrero
Posted inCenter Store, Home Page Slider, National, New Products, Packaging News, Snacks Brands
The Ferrero Group Introduces Special Edition Tic Tac Coca-Cola
The Ferrero Group has launched Tic Tac Coca-Cola, the result of a collaboration between two brands of the Fast-Moving Consumer Goods (FMCG) sector. With this pairing, Tic Tac brings Coca-Cola into the Sweet Package Food market, creating the first mint featuring Coca-Cola. This special edition will be available in the next few months in more […]
Posted inNortheast, Center Store, Industry News, Snacks Brands, Specialty, Suppliers
Campbell Soup Co. Completes Sale Of Kelsen Group To Ferrero Affiliate
Campbell Soup Co. says it has completed the sale of Kelsen Group to a Ferrero affiliated company for $300 million, subject to customary adjustments. Camden, New Jersey-based Campbell will use the proceeds from the divestiture, first announced in July, to reduce debt. Based in Nørre Snede, Denmark, Kelsen is a producer of baked snacks whose primary […]
Posted inGrocery News, Home Page Slider, Northeast, Snacks Brands
Ferrero Acquires Kellogg Co.’s Cookies And Fruit Snacks
The Ferrero Group has reached an agreement to acquire the cookie, fruit and fruit-flavored snack, ice cream cone and pie crust businesses from Kellogg Co. The agreement is worth $1.3 billion. Among the cookie brands Ferrero acquires are Keebler, Famous Amos Cookies, Mother’s, Murray sugar-free cookies, and Little Brownie Bakers, supplier of cookies to the […]
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Ferrero To Acquire U.S. Confectionery Company Ferrara
The Ferrero Group, a global confectionary group, has entered into a definitive agreement for a Ferrero-affiliated company to acquire Ferrara Candy Co., the third-largest U.S. non-chocolate confectionary company, with strong positions in the gummy and seasonal candies categories. Ferrero is acquiring Ferrara from L Catterton, a global consumer-focused private equity firm. Terms of the transaction were not […]