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Chatard: Take Advantage Of Trends Without Changing Your Product

Editor’s note: This is a guest post by Laure Chatard, director of sales and marketing-North America at Donsuemor, an Alameda, California-based bakery that makes madeleines and other French-inspired desserts like french almond cakes, biscotti and, the latest, sablés.  In this industry, every new year brings new flavors and trends. I can only imagine what’s to come, […]