AD Retail Media, the retail media arm of grocery retail group Ahold Delhaize USA, has partnered with Chicory to offer enhanced off-site advertising solutions, including contextual commerce media for consumer-packaged goods, and help reach customers and unlock more incremental value. “As retail media continues to evolve, the ability to influence purchase decisions beyond owned channels […]
Tag: CPG
Acosta Forms National Partnership With Voortman Cookies Ltd.
Jacksonville, Florida-based Acosta has been named U.S. sales and marketing agency of record for Voortman Cookies Ltd., a subsidiary of Hostess Brands Inc. Effective immediately, Acosta, a sales and marketing agency in the consumer packaged goods (CPG) industry, will represent Voortman, the top player in crème wafers and sugar-free cookies, according to Nielsen. The Canada-based company manufactures […]
Morning Consult Reveals Most Trusted Brands of 2020
The United States Postal Service, Amazon and Google rank as the top three most trusted brands in the country, according to the inaugural Most Trusted Brands report from data intelligence company Morning Consult. The report, the largest study of its kind, features an average of 16,700 interviews per brand for nearly 2,000 brands. It also […]
Nielsen Reveals Its 2019 Breakthrough Innovation List
Nielsen Global Connect has released its Top 25 Breakthrough Innovation winners for 2019, recognizing innovation and global success in the consumer packaged goods (CPG) space. Powered by BASES, Nielsen innovation data shows that in 2019, a new product was launched to the U.S. marketplace every two minutes. Building on this, over the last three years, […]
FWRA Enters Agreement With Federal Agencies Concerning Food Waste
The Food Waste Reduction Alliance (FWRA)—founded by the Food Marketing Institute (FMI), Grocery Manufacturers Association (GMA) and National Restaurant Association—entered into a formal agreement with the U.S. Department of Agriculture (USDA), the U.S. Environmental Protection Agency (EPA) and the U.S. Food and Drug Administration (FDA) to reduce food loss and waste through industry and agency-specific […]
Symphony RetailAI To Help Syniverse Grow Mobile Engagement Services
Syniverse has signed a new partner, Symphony RetailAI, to foster the usage of its Mobile Engagement suite of services to retail and consumer packaged goods (CPG) businesses worldwide. The Syniverse platform enables businesses to engage with their customers through intelligent and customizable multi-channel messaging, being a complement to Symphony RetailAI’s current offering. Symphony RetailAI is […]
CPG Industry Supports 20 Million US Jobs, Contributes $2 Trillion To GDP
The consumer packaged goods (CPG) industry supports one in 10 American jobs and is the largest manufacturing employer in the United States, according to a report released Aug. 6 by the Grocery Manufacturers Association (GMA). The study, conducted by PricewaterhouseCoopers LLP, shows that the CPG industry supports 20.4 million jobs that generate $1.1 trillion in labor income and contribute $2 trillion to […]
Nielsen: Walmart, Instacart, Kroger Gaining On Amazon
The race to master omnichannel retail within the grocery/consumer packaged goods space is on, according to research conducted by Nielsen. With Walmart’s successful push toward online migration, the rapid rise of grocery delivery players like Instacart and Amazon’s foray into physical stores, it’s really anyone’s game to win. While it’s premature to predict how Amazon […]
Bob Evans Farms Launches New Side Dish Product Line
Columbus, Ohio-based Bob Evans Farms is adding an entirely new side dish product line, Steamables, and two more meal solution products to its Family Classics product line. The new Steamables product line launched with three varieties of potato wedges, including Sea Salt Red Potato Wedges, Steak House Red Potato Wedges and Garlic Red Potato Wedges. […]
Post Holdings Exploring Strategic Alternatives For Private Brands Businesses
Acquisition of Bob Evans Farms expected to close on Jan. 12, new leadership appointments to follow Post Holdings Inc., a CPG holding company, plans to explore a range of strategic alternatives for its private brands businesses, which produce nut butter, dried fruit and nut, pasta and granola products for retailers, distributors and manufacturers. Post also […]
Changes Are Coming To NEW As Technology, Financial Industries Approached
by Terrie Ellerbee/editor-Southwest & Midwest Sarah Alter took over as president of the Network of Executive Women (NEW) on June 5. She may be new to the organization, but not to its ideals. She has had a penchant for helping women and diverse leaders advance throughout her career, which fits perfectly with NEW’s vision to […]
Aisle 9 Retail Sells Assets To Marketing Management
Aisle 9 Retail Inc., a sales and marketing agency for emerging consumer package goods (CPG) in the grocery retail channel, has sold its assets to Marketing Management Inc. in an effort to “create a new, more resourceful company for clients.” The new entity established by Marketing Management Inc. is MMI Emerging Solutions LLC d/b/a Aisle […]
PMMI Report: Consumer Demand For Personalization Creates Operational Challenges For CPG Companies
Consumer demand for customized products that enable their own supply chain is creating challenges for consumer packaged goods (CPG) companies, according to the Vision 2025 report produced by PMMI, The Association for Packaging and Processing Technologies. CPGs are looking at various solutions to these operational obstacles, chief among them improved relations with OEMs and other suppliers. […]
BeaconUnited Expands Coverage For Walmart And Sam’s Club
BeaconUnited, a New Jersey-based service sales and marketing agency for the CPG industry, recently announced that Arena is joining it to deliver branding and sales solutions for Walmart and Sam’s Club. Arena was founded by Dan Arnsperger, a veteran in the CPG industry with years of experience developing and launching new products. The company offers sales […]
Report: Grocery E-Commerce Growing, But 97% Of CPG Dollars Still Spent In Store
Since the first modern-day supermarket opened nearly a century ago, there had been little change in the grocery retail space—at least until recently with the emerging popularity of e-commerce. While other online retail had seen growth early on, the trend took longer to make its mark on grocery, as new research and insights from Acosta show that […]
The Most Successful CPG Brand Launches Of 2016
IRI has revealed last year’s most successful consumer packaged goods launches in its 2016 New Product Pacesetters report, a benchmark analysis of exceptional first-year CPG sales success for newly launched products. Thousands of new brands hit retail shelves during 2016, with 80 percent of the top-ranking brands hailing from small and mid-size manufacturers and accounting for […]
Product Of The Year USA 2017 Winners Announced
Product of the Year, the world’s largest consumer-voted award for product innovation, has announced the winners of its 2017 Product of the Year Awards. A national representative survey of 40,000 consumers conducted by Kantar TNS, a global leader in consumer research, helps determine the Product of the Year winners each year so that Americans can best […]
New ‘The Why? Behind The Buy’ Shows Grocery Shopper Behavior Influenced By Engagement With Food
Today’s shoppers are seeking positive culinary experiences, making deliberate decisions from the store to the stove, including wanting to feel good about the foods they eat, have pride in the brands they buy and share their cooking journeys online. Ahead of the new year, research released Tuesday in the 13th edition of The Why? Behind […]
Key CPG Categories Expected To Top $10B In Online Sales This Year
A new CPG market study from 1010data Inc. reveals strong online sales for key categories within the sector. Findings from 1010data Market Insights show that, when compared to the first half of 2015, CPG online sales grew 42 percent across key categories in the first half of 2016. If current trends continue, 1010data estimates that […]
