IRI has revealed last year’s most successful consumer packaged goods launches in its 2015 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. Thousands of new brands hit retail shelves last year, with 54 percent of all new product launches hailing from the food and beverage aisles, […]
Tag: CPG
Posted in, Center Store, Home Page Latest News, Marketing News, National
Acosta To Acquire Ignite Sales Management
Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, is acquiring Ignite Sales Management in Minnetrista, Minnesota. “Ignite is an expert in helping manufacturers build and grow profitable brands and a long-standing business partner of Acosta,” said Acosta President and CEO Robert Hill. “By combining the strengths of both organizations, we […]
Posted in, Northeast
Acosta Names Corley COO, And More…
Supermarket News In Brief… Acosta has named Tom Corley, former Kraft executive, COO. He is responsible for overseeing the sales and foodservice divisions, deepening consumer packaged goods clients and customer relationships, identifying retail operating strategies and developing a differentiated sales organization. Corley has more than 30 years of industry experience with the Kraft Foods Group […]
Posted in, Center Store, Grocery News
Products With A ‘Fall Feel’ Dominate Instantly’s Latest Shelf Score Report
Instantly, the world’s largest audience and insights company, has released its latest Shelf Score report, a monthly top 10 list of the newest CPG products ranked by consumer purchase intent. With temperatures cooling down across the nation, consumers are seeking products that offer a fall flavor and feel. In the October edition of Instantly’s Shelf […]
Posted in, Beverage News, Center Store, National
Coca-Cola Partners With Musician/Author To Promote Book During Homeless Youth Awareness Month
Country music artist and New York Times bestselling author Jimmy Wayne is joining forces with Coca-Cola to make a positive difference during National Homeless Youth Awareness Month in November. Wayne’s latest book, “Walk To Beautiful” (HarperCollins Christian Publishing), the critically acclaimed memoir that recounts Wayne’s transition from homeless teen to becoming a country music star with a No. 1 song, was […]
Posted in, Center Store, Grocery News, Marketing News, Midwest
Carlin O’Brien Becomes Carlin Group
Carlin O’Brien, a privately owned full-service brokerage and member of BeaconUnited, is changing its name to Carlin Group—a name change the company says better reflects the regional CPG sales and marketing agency it has become. The news comes as Carlin Group participates in this year’s National Association of Convenience Stores and the National Frozen and […]
Posted in, Grocery News, National, Store News
Report: Lower Gas Prices Mean More Spending At The Grocery Store
Acosta Sales & Marketing has released the 11th edition of “The Why? Behind the Buy” report, which analyzes how Americans grocery shop and what drives consumers’ purchase decisions. Acosta’s latest research outlines shifts in the consumer decision-making process to help CPG companies and retailers hone their sales and marketing strategies. “Grocery shopping has become a […]