by Claire Lentsch/guest columnist Social media is revolutionizing the way consumers shop. We are experience driven. Whether it be dairy, deli or bakery, these consumers want something to share. Everyone has their cellphone on them at all times. This means all products need to be Instagram and Snapchat ready. There are endless video subscriptions on […]
Tag: Claire Lentsch
Posted inPackaging News, Grocery News, Guest Contributors, Industry News, Midwest, Produce News, Shelby Content
Bring The Farmers Market To Life In The Produce Department
by Claire Lentsch/a contributor to The Shelby Report Produce thrives when it is fresh, affordable, exciting and expresses vintage appeal. It is healthy, fast and filling, making it the ideal snack. Nobody has to question, “Is this good for me?” Consumers assume most items in the produce category will improve their health, and these natural […]
Posted inPackaging News, Beverage News, Grocery News, Guest Contributors, Home Page Latest News, Industry News, Midwest, Shelby Content, Shelby Signature Content, Sustainability News
Meet Gen Z: Plastic Water Bottles Bring Landfills To Mind
by Claire Lentsch/a contributor to The Shelby Report The first thing that comes to mind when it comes to landfills is plastic. Although plastic is not the only thing that forms mountains of waste, it is one of the more common things we face in our day-to-day lives. Ads promote the idea of “save the […]
Posted inSnacks Brands, Grocery News, Guest Contributors, Home Page Latest News, Midwest, Shelby Content, Shelby Signature Content
Meet Gen Z: Snacking Is Convenient, Efficient And Preferred By Younger Consumers
by Claire Lentsch/a contributor to The Shelby Report Editor’s note: Shelby Midwest Editor Terrie Ellerbee met Claire Lentsch at the 2017 Supervalu National Expo in St. Paul, Minnesota. Lentsch was invited to share her perspective as a member of Generation Z (born since the mid-1990s) and a consumer. Snacking is replacing family meals. A lack […]