Cindy Sorensen Archives
Posted inGuest Contributors, Home Page Slider, Midwest, Shelby Content, Shelby Signature Content

Sorensen: Independent Retailers Are Fast, Focused and Flexible

by Cindy Sorensen/founder and CEO, The Grocery Group I loved the early days of my grocery industry career. I had the responsibility for selling the full portfolio of Nestle Foods’ products to 65 independent grocery stores in the Minneapolis/St. Paul and western Wisconsin market. These retailers taught me so much about the business. Thankfully, I […]

Posted inBeverage News, Center Store, Northeast, Shelby Originals, Suppliers, Women In The News

People To Watch: Welch’s Customer Team Leader Leslie Campbell

The Shelby Report and The Grocery Group have introduced a series entitled People to Watch that focuses on current and future leadership in the grocery industry. In this installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Leslie Campbell, customer team leader, Welch’s. Tell me a little bit about you and what do you […]

Posted inBeverage News, Bakery News, Dairy News, Guest Contributors, Marketing News, National, Packaging News, Shelby Originals, Sustainability News

Sorensen: Innovation In Thought Was Lacking This Year

by Cindy Sorensen/founder and CEO, The Grocery Group Each year as I prepare to write my dairy industry “year in review” column, I reflect on the newsworthy events that occurred in the industry in the previous 12 months. This reflection often includes a look back on the following: new product introductions; ingredient, product and package […]

Posted inDairy News, Beverage News, Grocery News, Guest Contributors, Home Page Slider, Industry News, Marketing News, Midwest, Organic Natural, Packaging News, Shelby Signature Content, Suppliers

Milk: Organic Or Conventional?

by Cindy Sorensen/founder and CEO, The Grocery Group When I find myself in a conversation with a consumer about his or her preference for organic milk vs. conventionally produced milk, I like to inquire about the reason behind their preference. They usually tell me they prefer organic milk because they think it tastes better, is […]

Posted inHome Page Slider, Independent Store News, Industry News, Midwest, Store News

People To Watch: Samantha Indgjer

The Shelby Report and The Grocery Group have introduced a new series entitled People to Watch that focuses on current and future leadership in the grocery industry. In this third installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Samantha Indgjer, operations supervisor for Edina, Minnesota-based Lunds & Byerlys.  Cindy Sorensen: Tell me a […]

Posted inDairy News, Executive News, Grocery News, Guest Contributors, Home Page Slider, Midwest, Shelby Content, Shelby Signature Content

An Interview With Topco’s Liebich About Leadership

The Shelby Report and The Grocery Group this month introduce a new column series called “Emerging Leaders” that focuses on current and future leadership in the grocery industry. In this first installment, The Grocery Group Founder and CEO Cindy Sorensen interviews Jamie Liebich, dairy category director for Topco. Sorensen’s questions are in bold. Jamie, congratulations […]

Posted inDairy News, Grocery News, Guest Contributors, Home Page Latest News, Industry News, Merchandising News, National, Shelby Content, Shelby Signature Content

Dairy And Produce: Grow Sales By Providing Solutions

by Cindy Sorensen/ Founder and CEO, The Grocery Group Today’s produce departments provide a great example of how grocers have reinvented departments within their stores to be relevant to consumers’ ever-growing and changing desires and demands. Several years ago, when local farmers markets began to pop up in library, shopping center and school parking lots around their […]

Posted inDairy News, Grocery News, Guest Contributors, Home Page Latest News, Industry News, International Foods, Marketing News, Merchandising News, National, Shelby Content

Sorensen: Connecting With Hispanic Shoppers

by Cindy Sorensen/Founder and CEO of The Grocery Group The Hispanic population represents the fastest-growing ethnic group in the U.S. In fact, by 2020, Hispanics will be the largest ethnic group. They currently represent 17 percent of the population and will grow to be 29 percent by 2050. This growth will occur in all regions […]

Posted inDairy News, Grocery News, Guest Contributors, Home Page Latest News, National, Shelby Content

Milk’s Missed Opportunity

by Cindy Sorensen/founder and CEO, The Grocery Group With approximately 96 percent of all households purchasing milk, it holds an enviable spot in consumers’ shopping baskets and refrigerators. There is only one other category that can claim a higher household penetration, and that is toilet paper. But milk’s stronghold with consumers is fading. As competition […]