by Treva Bennett/web editor In an effort to support Alabama agriculture and clearly label local products, the Sweet Grown Alabama (SGA) program was launched in August 2019. Director Ellie Watson said SGA started accepting membership applications from growers in September and the program is “rolling right along.” Watson said SGA has more than 50 members […]
Tag: branding
Posted inMarketing News, Corporate Store News, Home Page Latest News, National
Kroger Debuts New Logo And Launches Brand Transformation Campaign
The Kroger Co. has launched its new “Fresh for everyone” tagline and changed its logo as part of what it’s called its “brand transformation.” “Kroger’s new brand launch is a unifying framework for our seamless shopping experience that is designed to deepen our connection with customers and associates today and into the future, support our […]
Posted inSouthwest, Center Store, Grocery News, Marketing News, Packaging News, Specialty
Mrs. Renfro’s Salsa Unveils Updated Brand Identity
Fort Worth-based Mrs. Renfro’s Salsa, the seventh largest salsa brand in the U.S., has unveiled new branding and advertising after two decades of the same look featuring a fresh tagline: “True to Family. True to Flavor.” Renfro Foods is a third-generation family business that manufactures salsas, peppers, relishes and sauces. A fresh, modern logo, redesigned […]
Posted inHome Page Slider, Grocery Store Layout, Independent Store News, Industry News, Marketing News, Merchandising News, National, Store News, Wholesaler/Distributor News
IGA Launches ‘Local Equals Fresh’ Up-Branding Kit
IGA has launched its “Local Equals Fresh” up-branding kit in an effort to educate shoppers on its promise to buy from local and regional family farms whenever possible. “The number of people who are focused on their health is the greatest it’s ever been, and that’s across all ages and income levels,” said Devora Rogers, […]
Posted inGrocery News, Home Page Slider, Marketing News, Midwest
C.A. Fortune Solidifies Strategic Partnership With Survey.com
C.A. Fortune, a consumer products sales and marketing agency headquartered in Chicago, has entered a strategic partnership with Survey.com, an in-store, retail intelligence, selling and merchandising service firm. “We’re excited to announce the formal partnership with Survey.com, further deepening our overall retail service capabilities. Over the past couple of years we’ve done extensive work with their […]
Posted inDeli News, Albertsons, Grocery News, Home Page Latest News, Southeast, Suppliers
Hissho Sushi Responds To Growth In Sushi With New Branding, Products
Charlotte, North Carolina-based sushi franchise Hissho Sushi has been talking with consumers about their wants and making plans to ensure they’re able to get sushi and poke where they work, shop and play. In response to continued sushi growth and increasing customer demand, Hissho premiered its new “Join the Sushi Revolution” concept and branding at […]
Posted inMarketing News, Beverage News, Grocery News, Home Page Latest News, National, New Products, Suppliers
Food Industry Veteran Susie Fogelson Launches F&Co Marketing Firm
Susie Fogelson, a food marketer and strategist, has launched F&Co, a boutique consultancy that delivers brand and content strategy, storytelling concepts and experiential recommendations to food and beverage companies. Fogelson is known for leading marketing and brand strategy at Food Network and the Cooking Channel for more than 15 years. Throughout her tenure at the […]
Posted inPackaging News, Grocery News, Health & Wellness, Home Page Latest News, Industry News, Produce News, Southeast
Aunt Dottie’s Renamed Greenjoy; Launches New Logo, Packaging, Website
Aunt Dottie’s is rebranding its products as Greenjoy, revamping all its packaging and launching a new website. The name Greenjoy comes from the company’s line of Pressed Salad Bars and its relevance to the company’s goals—to bring joy to eating healthy greens and vegetables. As it continues to expand, the company is uniting all its […]
Posted inPackaging News, Beverage News, Grocery News, Home Page Latest News, Industry News, Marketing News, National, Suppliers
Tampico Beverages Unveils Updated Logo, Branding
Tampico Beverages yesterday debuted its brand refresh, including an updated logo and a new “look and feel” across its family of fruit flavored juice drink products, website and social media channels. To celebrate the milestone and provide consumers with a chance to engage with Tampico’s new “Imaginatively Curious” tagline, brand ambassadors will be hosting “Tampico […]
Posted inPerishables, Home Page Latest News, Industry News, Marketing News, Southwest, Suppliers
Rice’s Honey Becomes Local Hive With Branding, Packaging Update
Greeley, Colorado-based Rice’s Honey has changed the name and packaging of its flagship honey brand to “Local Hive.” In addition to raw and unfiltered clover, wildflower and amber honey sourced in the U.S., the company also bottles more than 12 local varietals from around the country. The company says that is what prompted the changes. […]
Posted inNortheast
Ahold Delhaize Makes Executive Appointments For Branding Effort
Retail Business Services (RBS) and the local brands of Ahold USA and Delhaize America have made a number of additional executive appointments to the new branding effort announced earlier by Ahold Delhaize. Each of the U.S. brands will have distinctive commercial strategies that are tailored to local markets with dedicated resources, including category merchandising, assortment, pricing, […]
Posted inNortheast
Catagna Spagna Corp. Rebrands To Catania Oils
Catania Spagna Corp. of Ayer, Massachusetts, processor and packer of vegetable, olive and blended oils, has changed its name to Catania Oils. Fourth-generation brothers Stephen and Joseph Basile said it was time that the company’s image matched the significant advancements the company and its employees have made since their great-grandfather began selling imported olive oil and […]
Posted in, Center Store, Home Page Latest News, Marketing News, National
Kashi Unveils Refreshed, ‘Cleaner’ Brand Identity
With the inspiration that “good clean food deserves good clean design,” Kashi is launching a new and refreshed brand identity that reflects its belief that food should not only taste good, but do good. Created in partnership with Jones Knowles Ritchie, the new look is a commitment to visually telling the brand story of bringing […]
Posted in, National, New Products
Hillshire Farm Brand Adds Premium Products To Lunchmeat Lineup
Hillshire Farm has launched the Hillshire Farm Naturals line of lunchmeat. The new line is slow roasted and has no artificial ingredients or preservatives. Hillshire Farm Naturals is available in four varieties, including Slow Roasted Turkey Breast, Hardwood Smoked Turkey Breast, Honey Roasted Ham and Black Forest Ham. Hillshire Farm Naturals also contain no artificial […]