Adam Cooper Archives
Posted inProduce News, Marketing News, West

Wonderful Halos Launches ‘Camp Halohead’ Animated Series

Los Angeles, California-based Wonderful Halos, America’s No. 1 mandarin brand, debuted its new family-friendly animated entertainment series called “Camp Halohead,” which is now available to watch on the “Camp Halohead” YouTube channel. Created by Wonderful Pictures, an original-content studio and division of The Wonderful Co., in collaboration with Six Point Harness Animation, “Camp Halohead” is a […]

Posted inNational, Home Page Slider, Marketing News, New Products, Organic Natural, Produce News

The Wonderful Co. To Debut Seedless Lemons This Fall

The Wonderful Co.’s new produce item, Wonderful Seedless Lemons, will debut this fall. Los Angeles-based Wonderful Co. owns the exclusive rights to the naturally seedless non-GMO Project Verified lemon variety. “As the leading grower, shipper, packer and distributor of citrus in North America, Wonderful is uniquely positioned to offer this new and innovative variety of […]

Posted inGrocery News, Home Page Slider, Produce News, Snacks Brands, Suppliers, West

Wonderful Halos Launches New Multimillion-Dollar Marketing Campaign

Los Angeles-based Wonderful Halos launched a new integrated marketing campaign this season, “The Checks-All-The-Boxes Box,” to encourage parents to choose Halos mandarins as the perfect solution when assigned snack duty. The campaign is based on the insight that snack duty can be a stressful and annoying chore, made worse by the fact that parents know […]

Posted inMarketing News, Grocery News, Home Page Latest News, Industry News, National, Produce News, Suppliers

The Wonderful Co. Surpasses $1B Spent Marketing Its Brands

The Wonderful Co., known for its Wonderful Pistachios, Wonderful Halos and POM Wonderful, has invested more than $1 billion over the past decade marketing its products to consumers across the globe. This milestone, which Wonderful will celebrate at PMA Fresh Summit, “has made Wonderful Pistachios America’s No. 1 fastest-growing snack brand, Wonderful Halos America’s No. […]

Posted inGrocery News, Home Page Latest News, National, Produce News, Snacks Brands, Suppliers

Wonderful Halos Kicks Off New Season With $30M Marketing Campaign

Mandarin brand Wonderful Halos continues to build on its success as it prepares to kick off its biggest season ever this November, with a $30-million integrated marketing campaign designed to accelerate category growth. The campaign features the brand’s “Good Choice Kid” television commercials, along with Halos’s biggest digital investment yet, which will increase visibility across […]