CPG Convergence Conference Archives - The Shelby Report
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CPG Convergence Conference

Posted inNational, Association News, Feature, Finance News, Marketing News, News, West

Brand Builders, Investors Agree On What Separates Winning CPG Brands

Two panels, two very different rooms, but one message. At the CPG Convergence Conference, hosted June 25 by the Navigator Lighthouse Foundation and Mission Matters at Verizon’s 5G Labs in Playa Vista, California, a panel of brand strategists and a panel of investors took the stage hours apart. They never coordinated, but they arrived at […]

Posted inCenter Store, Association News, Featured News, National, News, West

Grocery Buyers To Emerging Brands: Come Ready And Be Willing To Listen

Editor’s note: The CPG Convergence Conference was dedicated to the memory of Navigator Lighthouse Foundation co-founder Allen Pierce, who died unexpectedly the week before the event. Read our remembrance here. Getting a product onto a grocery shelf is hard. Keeping it there is harder. That was the throughline as a group of Southern California retail […]

Posted inCenter Store, Association News, West

Remembering Allen Pierce, a Driving Force Behind the CPG Convergence Conference

PLAYA VISTA, Calif. — Allen McKnight Pierce, Jr., co-founder of the Navigator Lighthouse Foundation and a driving force behind the CPG Convergence Conference, died June 18, one week before the June 25 event. He never saw it come to life, but it did, filling the room with the founders, retailers and investors he had worked […]