Kathryn Mazza has been promoted to SVP and CMO for Hy-Vee and president of RedMedia, the grocer’s retail media network. Mazza, who joined Hy-Vee last February and previously served as SVP of RedMedia, will oversee the continued growth and development of the RMN, which was launched in 2023. In its first months of operation, RedMedia […]
Category: Hy-Vee
Hy-Vee, a beloved American supermarket chain, has been at the forefront of redefining the grocery shopping experience since its inception. Founded in 1930 in Beaconsfield, Iowa, the brand has grown to become a trusted household name, known for its commitment to quality, variety, and innovation. With over 245 locations across the Midwest, the chain continues to captivate customers with its unique store structure, designed to offer more than just groceries.
Hy-Vee stores are distinguished by their expansive layouts, featuring spacious aisles and a welcoming ambiance that invites customers to explore beyond the typical grocery shopping experience. Unlike conventional supermarkets, the company goes the extra mile by integrating additional amenities such as dining areas, coffee shops, floral departments, and even fitness centers within its establishments. This innovative approach not only caters to customers’ everyday needs but also fosters a sense of community and convenience. Hy-Vee’s dedication to enhancing the overall shopping journey has earned it a loyal following and cemented its position as a trailblazer in the retail industry.
Posted inIndependent Store News, Hy-Vee, Midwest
Hy-Vee Revives Market Grille Restaurants With New Food Offerings
Hy-Vee Inc. is transitioning all of its in-store restaurants to Hy-Vee Market Grille locations, with new menus for breakfast, lunch and dinner. Beginning Feb. 4, all Hy-Vee restaurants will feature the new breakfast offerings. The new menus for lunch and dinner will roll out throughout February. The transition will happen in phases, after which Hy-Vee […]
Posted inIndependent Store News, Hy-Vee, Midwest
Hy-Vee Reaches 100M Meals Goal For Feeding America
Hy-Vee has achieved its goal of helping to provide 100 million meals to Feeding America and 19 partner food banks serving those experiencing hunger across the Midwest. Hy-Vee surpassed this milestone after a 20-month campaign that included customer donations as well as supplier donations of food and funds. “Our customers and employees have been tremendous […]
Posted inOnline Grocery Technology, Hy-Vee, Midwest
Hy-Vee Partners With Grocery TV To Elevate Retail Media Network
Hy-Vee has partnered with Grocery TV, an in-store retail media platform, to use its in-house technology to power more than 10,000 screens at key shopper touchpoints including entrance, checkout, service departments, aisles and end caps. Grocery TV will connect Hy-Vee’s screens to The Trade Desk, enabling RedMedia, Hy-Vee’s retail media network, to manage their off-site […]
Posted inSupply Chain News, Hy-Vee, Midwest
Hy-Vee Optimizes Supply Chain With Manhattan Solutions
Manhattan Associates Inc. has shared the results of its partnership with Hy-Vee Inc., an employee-owned grocery retailer with locations in nine Midwestern states. The grocer uses Manhattan’s Warehouse Management System, Transportation Management System and Demand Forecasting and Inventory Optimization to operate a distribution network that drives business results and customer satisfaction. Manhattan’s solutions have helped the retailer advance operations, […]
Posted inHy-Vee, Executive News, Midwest
Hy-Vee President Tweeten To Retire In Early 2025
Hy-Vee President Donna Tweeten, the first woman in the Iowa-based grocery chain’s history to serve in that role, has announced her retirement, effective Jan. 24. Tweeten, who became president in late 2022, has guided Hy-Vee’s brand and image strategy and helped double its size during her tenure with the company. Under her leadership, Hy-Vee also […]
Posted inIndependent Store News, Corporate Store News, Dollar General, Harris Teeter, Hy-Vee, Southeast, The Kroger Co.
Grocers Send Relief To Communities Impacted By Recent Hurricanes
Hurricane Helene battered the southeastern United States from Sept. 26-27, leaving devastation and flooding in its wake. Additionally, following the first hurricane, Hurricane Milton devastated Florida again a week later. The grocery industry has responded by providing food and water, as well as monetary donations to impacted communities. Alex Lee Alex Lee, the parent company […]
Posted inHy-Vee, Independent Store News, Midwest
Hy-Vee Helps Small Businesses During Summit In Kansas City
Hy-Vee hosted more than 400 attendees during its Hy-Vee OpportUNITY Business Summit for small business owners at Arrowhead Stadium in Kansas City, Missouri. The event featured an expo that offered resources for small businesses, learning opportunities through presentations and panel discussions and the chance to discover local brands. One component of the summit involved a […]