As part of the new integrated digital marketing strategy for Rumba meats, Cargill is unveiling the brand’s third annual on-pack promotion titled “Recipe of the Month” or “Receta del Mes.” This year’s national bilingual promotion is designed to reach multicultural consumers who purchase from the meat case and will incorporate both online and in-store elements […]
Category: Industry News
Posted in, Industry News, Northeast
FreshDirect.com Groceries Arrive In Philly Market
FreshDirect, a leading online retailer of fresh foods and grocery items, officially launched in Philadelphia on Oct. 1. Serving the New York Metro area for the past decade, FreshDirect’s 10th birthday marks the expansion of the company’s service footprint into the City of Brotherly Love. According to a company news release, Philadelphians now can enjoy […]
Posted in, Beverage News, Marketing News, National
Marley Coffee Appoints Chris Hopkins SVP Of National Accounts
Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, has named Chris Hopkins as SVP of national accounts. In his new role, Hopkins, who has more than 20 years of food and beverage sales experience, will be responsible for continuing to expand distribution of Marley Coffee through supermarkets, specialty retailers and convenience […]
Posted in, Perishables, Southeast
Publix Deli Online Easy Ordering Expands To 50 Stores
Publix Deli Online Easy Ordering, an online order placement of Publix Deli custom subs, wraps and sliced meats and cheeses, has expanded to 50 stores in select markets across the company’s operating area. Publix customers may place their orders online or via mobile device by visiting www.publix.com/order. Once on the site, customers may select their […]
Posted in, Perishables, Southwest
ConAgra Foods Expanding Operations In Russellville, Ark.
ConAgra Foods Inc. is expanding its facility in Russellville, Ark., to make Bertolli and P.F. Chang’s frozen meals. The expansion, anticipated to be a $100 million investment, is expected to create more than 80 jobs. “ConAgra Foods has a long history in Russellville and we are pleased to grow our presence in the area,” said […]
Posted in, Industry News, National
Kroger Introduces Simple Truth, Simple Truth Organic Brands
The Kroger Co. family of stores has announced the nationwide availability of its new Simple Truth and Simple Truth Organic brands. Simple Truth and Simple Truth Organic products are free from 101 artificial preservatives and ingredients that some customers have said they do not want in their foods. Simple Truth Organic products are certified organic […]
Posted in, Industry News, National
New Poll Reveals A Quarter Of Grocery Shoppers Admit To Stealing
It’s an activity that millions of Americans do every day—visiting the grocery store. But what happens once inside? The results of a new poll released by SodaHead.com reveal some interesting facts about shopping behaviors. One reason that prices may be rising is that consumers are “helping themselves” to items in the store as 25 percent […]
Posted in, Beverage News, Marketing News, National
Blackheath Beverage Group Partners With Iglesias’ Atlantico Rum
Blackheath Beverage Group (BBG) has partnered with Atlantico Rum, the super-premium rum brand of multi-platinum recording artist Enrique Iglesias. Under the agreement, which is effective immediately, BBG will utilize its proprietary sales and marketing platform to support Atlantico’s accelerated growth strategy. Atlantico, a product of the Dominican Republic, has earned both critical and commercial success. […]
Posted in, Perishables, Southwest
Cargill, Safeway Team Up To Serve ‘Colorado Proud’ Beef
Cargill and Safeway are collaborating to provide Coloradans with steaks, roasts, stew meat, cube steak and stir fry beef under the supermarket’s Rancher’s Reserve Tender Beef label, with the beef being produced at Cargill’s Fort Morgan, Colo., processing facility. Rancher’s Reserve beef products bearing the Colorado Proud logo will be sold in 116 Safeway stores […]
Posted in, Perishables, Southwest
Companies Partner To Bring Harmoniously Raised Salmon To Texas
Verlasso, the world’s first provider of harmoniously raised fish, and Houston-based seafood distributor Louisiana Foods, have joined forces to bring Verlasso salmon to Texas. Verlasso has transformed the aquaculture industry since its introduction in 2011 with its innovative farming methods, according to a news release. Through this new collaboration, Verlasso Harmoniously Raised Salmon, will now […]
Posted in, Northeast, Perishables
FoodLink Signs Long-Term Agreement With Ahold USA
FoodLink, the buying platform that connects fresh food retailers and wholesalers to a network of more than 2,000 supplier companies, has entered into a long-term agreement with Ahold USA Inc. Under terms of the agreement, FoodLink will become the definitive online buying platform for all fresh produce, meat, seafood, deli and floral category purchasing across […]
Posted in, Marketing News, National
Campbell’s Chunky Soup Brings Back ‘Mama’s Boy’ Ad Campaign
Campbell’s Chunky soup, the official soup sponsor of the NFL, is bringing back its “Mama’s Boy” advertising campaign this season. Campbell Soup Co. selected Victor Cruz, New York Giants wide receiver and Super Bowl XLVI champion, as the new face of the campaign, which was first introduced in 1997. By reprising the campaign, Campbell is […]
Posted in, Marketing News, National
New Study Shows U.S. Consumers Willing To Share Personal Data
A new landscape is emerging in the U.S.: it is no longer a question of consumers’ willingness to share data but one of establishing a fair value exchange. This finding is highlighted in “Sexy Little Numbers,” a new book by Dimitri Maex, managing director of OgilvyOne New York, the digital direct arm of Ogilvy & […]
Posted in, Marketing News, National
Campbell Celebrates Warhol With Limited-Edition Soup Cans
To celebrate the 50th anniversary of Andy Warhol’s 1962 famed work, “32 Campbell’s Soup Cans,” Campbell Soup Co. is introducing limited-edition cans of Campbell’s® Condensed Tomato soup with labels derived from original Warhol artwork. The four specially-designed labels reflect Warhol’s pop-art style and use vibrant, eye-catching color combinations like orange and blue, and pink and […]
Posted in, Marketing News, National
Vita Coco Signs Four Pro-Football Players To Athlete Lineup
Vita Coco has partnered with four pro-football players who are training in preparation for the upcoming season. The players include: Vernon Davis, San Francisco tight end; Larry Fitzgerald, Arizona wide receiver; Eric Decker, Denver wide receiver; and Devin Hester, Chicago wide receiver They will join Chicago basketball star Joakim Noah; Boston’s second baseman Dustin Pedroia; […]
Posted in, Marketing News, West
Giumarra Welcomes New West Coast Sales Hire
The Giumarra Cos. has added James Paul to its West Coast avocado and asparagus sales staff. Paul is a graduate of California Polytechnic University, where he received a Bachelor of Science degree in international business management. He comes to Giumarra with sales and marketing experience with Greg Paul Produce Sales Inc., based in Stockton, Calif., […]
Posted in, Beverage News, Marketing News, Northeast
Poland Spring Teams Up With Olympic Gymnast Aly Raisman
Poland Spring® Brand 100% Natural Spring Water, the No. 1 natural spring water brand in New England, has partnered with women’s gymnastics team captain and three-time medalist, Aly Raisman. The iconic brand is Raisman’s first New England sponsor and will help the champion gymnast stay hydrated both in and out of the gym. “Water is […]
Posted in, Marketing News, Midwest
All-Star Speakers to Highlight LEAD Marketing Conference
Executives from Coca-Cola, Bozzuto’s, and Barilla America will highlight the agenda of all-star speakers at the 4th annual LEAD Marketing Conference, to be held Oct. 1-3 at the Westin O’Hare in Chicago. Special educational workshops on retail technology and marketing will be held just prior to the start of the conference. LEAD, hosted by the […]
Posted in, Marketing News, National
Facebook Fans Choose Two New Dum Dums Flavors
The votes are in, and Peach-Mango and Raspberry Lemonade have been selected as the next two Dum Dums flavors. Dum Dums asked its Facebook fans to choose the next two flavors in a tournament style competition. In July and early August, fans were asked to vote for their favorite mash-up or combo flavor with the […]
Posted in, National, Perishables
Johnsonville Recalls Turkey Sausage with Cheddar Cheese
Johnsonville Sausage is recalling select 13.5-oz. vacuum packages of Johnsonville “Turkey Sausage with Cheddar Cheese” with a “Best By” date of “08/20/2012 2” and the establishment number “EST. P-34224.” Approximately 48,907 pounds of product is being recalled, as it could contain foreign material, pieces of gloves. There have been no reports of injury and no […]