As Americans stock their refrigerators in advance of the Super Bowl, it would appear that the contents in the cooler may not align with what is traditionally one of the big game’s biggest advertising spenders: domestic beer. According to new research from Mintel, some 22 percent of Americans say they are drinking less domestic beer […]
Category: Industry News
Posted in, Beverage News, Marketing News, National
V8, ‘Wheel Of Fortune’ Team Up For On-Air And Online Promotion
The V8 and “Wheel of Fortune” brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of “Wheel of Fortune’s” “Always Great! Wheel & V8 Week,” a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and […]
Posted in, National, Perishables
Champs Chicken Launches Breakfast Menu
Breakfast is more than just an important meal in the day. For many grocery and convenience stores, it’s an important part of their sales. That’s according to Champs Chicken, which, to accommodate this growing daypart, now offers a complete breakfast menu lineup for its 520 locations. The Champs Chicken Breakfast program offers quick, easy-to-prepare recipes, […]
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Morton Salt Refreshing Brand This Year As Iconic Salt Girl Turns 100
Morton Salt is launching a year-long campaign in honor of the Morton Salt Girl, who marks her 100th year as the face of the brand in 2014. Morton Salt also is refreshing its brand this year by updating its logo and introducing a new packaging design system. “This is a milestone year for Morton Salt,” […]
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Gluten Free Growth Projected For 2014
Gluten free looks poised for continued growth in 2014, according to new research conducted on behalf of FreeBird chicken. Four in 10 health-conscious respondents (41 percent) plan to buy more gluten-free products this year, with 57 percent intending to buy the same amount as they did in 2013. Notably, 70 percent of those surveyed said […]
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Number Of Meat-Eaters Still Up, Though Americans Have Cut Back On Red Meat
As January continues, many consumers continue to forge ahead with healthy eating habits as part of New Year resolutions. Indeed, despite prevalent health trends encouraging consumers to eat less red meat, and 90 percent of consumers eating some kind of red meat at least once a month, new research from Mintel reveals some 39 percent […]
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Oikos Unites Stamos With Former Full House Co-Stars For Big Game
Dannon Oikos says it’s bringing former “Full House” stars John Stamos, Bob Saget and Dave Coulier together in America’s living rooms to show just how entertaining a better-for-you snack can be. After making its mark as the first yogurt brand to advertise in the big game in 2012, Dannon Oikos returns for the second time […]
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Wisconsin Milk Marketing Board Launches Mac And Cheese Site
The Wisconsin Milk Marketing Board has launched a new website dedicated to All Things Mac and Cheese. All Things Mac and Cheese includes more than 100 recipes that range from simple stovetop variations to creative gourmet options. Home cooks can find recipes for a range of any add-in ingredient they have on hand, whether it’s seasonal […]
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Top 2014 Specialty Food Trends Unveiled
The specialty food industry is once again leading the charge in new trends and flavors, all on display at the Winter Fancy Food Show, which wrapped up Monday in California. A panel of trendspotters named chocolate teas, seaweed chips and truffle ketchup as just a few of the products that were all part of a […]
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Yoplait Challenges Chobani In Greek Yogurt ‘Taste-Off’
Taste is king, and yogurt lovers from across the country have spoken: Yoplait Greek blueberry comes out on top over Chobani blueberry, according to Yoplait. Yoplait says it put taste to a head-to-head national taste test, revealing that nearly two out of three consumers (65 percent) prefer the taste of Yoplait Greek blueberry over the […]
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Dunkin’ Donuts, WhiteWave To Introduce Dunkin’ Coffee Creamers At Grocery
Dunkin’ Donuts and WhiteWave Foods have announced a licensing agreement to introduce Dunkin’ Donuts Coffee Creamers at grocery outlets nationwide. Available in the refrigerated dairy section of select grocery outlets and club stores, Dunkin’ Donuts Coffee Creamers are made with real milk and cream as a companion for coffee. WhiteWave Foods, a leader in coffee […]
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Experts To Present A View Into The Beef Consumer Mindset
What will be the biggest drivers of beef purchases in 2014? How are consumers deciding what to pick at the meat case and on the menu? And how will market conditions, supply and pricing all play out to meet consumer demands? On Feb. 4, as part of the 2014 Cattle Industry Annual Convention & NCBA Trade […]
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La Huerta Establishes New Firm La Huerta USA To Allow Retailers To Deal Direct
The Arteaga-Niepmann family, owners of La Huerta in Aguascalientes, Mexico, has established La Huerta USA, a sales and marketing company with offices in The Woodlands, Texas, and Irvine, Calif. The firm will be responsible for managing sales, marketing and the La Huerta brand, which features a variety of all-natural fresh and frozen vegetables, as well […]
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Good Earth Teams With Chef Elizabeth Falkner To Roll Out Tea-Starring Recipes
Good Earth Teas Inc., maker of bold herbal tea blends, and celebrity chef Elizabeth Falkner have partnered to create an exclusive line of recipes featuring Good Earth’s tea fusions. Additionally, the brand’s Facebook fans will have the opportunity to enter the “Taste the Tea Untamed Sweepstakes” for the chance to win a culinary experience with […]
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In-Store Bakery Goods Market Exceeds $13 Billion
Despite comprising a relatively small percentage of perishable dollar sales at most retail stores, in-house bakeries are a thriving part of the U.S. food landscape. Retail dollar sales of in-store bakery goods reached $13.4 billion in 2013, up from $12.8 billion in 2012, according to “In-Store Bakeries: U.S. Market Trends,” a recently released report by […]
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Stephen Colbert Makes Super Bowl Debut With Wonderful Pistachios
Wonderful Pistachios says that Stephen Colbert, Emmy award-winning host and executive producer of Comedy Central’s “The Colbert Report,” will star in two Super Bowl spots for the nation’s leading pistachio grower. This will be Wonderful Pistachios’ second consecutive Super Bowl appearance and will kick off a new, full-year agreement with Colbert under the campaign theme, […]
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Tyson Rolls Out ‘Just Add This’ Program To Form New Habits In New Year
Many people set goals to improve their well-being in the New Year. Tyson Foods Inc., makers of Tyson Grilled & Ready fully cooked chicken and beef products, says it is helping people do just that with a few simple steps through its new “Just Add This” program. The program encourages people to make small adjustments […]
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Michigan Family Wins Eckrich’s Ultimate Tailgate Contest
Eckrich, a part of the John Morrell Food Group, a division of Smithfield Foods, has announced the winner of its Ultimate Tailgate sweepstakes that includes a chance to meet college football analyst Kirk Herbstreit, participate in a VIP tailgate experience and attend the college title game in Pasadena, Calif. William McGrath of Charlotte, Mich., is […]
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Chicken Council Responds To Report About Poultry Bacteria
The National Chicken Council is responding to a Consumer Reports article, “The High Cost of Cheap Chicken,” released last week and featured in the February 2014 issue of the magazine and online at consumerreports.org. Americans eat about 160 million servings of chicken each day, and 99.99 percent of those servings are consumed safely, according to […]
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Mario Lopez Partners With Avocados From Mexico On Holiday Promotion
Host of “Extra” and “The X Factor” Mario Lopez has partnered with Avocados from Mexico (AFM) to celebrate this holiday season by showcasing how his family combines Mexican and American holiday traditions, including the use of fresh avocados from Mexico in his favorite recipes. Those recipes and more are available on the AFM website to encourage […]