Grocery Industry News: Retail & Supply Chain Updates
Posted in, Beverage News, National, Perishables

‘Got Milk?’ And Fuel Up To Play 60 Kick Off ‘Breakfast Blitz’

This year, the national Milk Mustache “got milk?” Campaign is partnering with Fuel Up to Play 60, the National Dairy Council and National Football League’s in-school nutrition and physical activity program, for a national effort to get the message across about the importance of a good breakfast. Eating a good breakfast helps kids be at […]

Posted in, Equipment & Technology, Marketing News, National

MyWebGrocer Wins 2012 Marcom Gold Award

MyWebGrocer’s Brand Activation Suite has won a Gold Level MarCom Award in the web elements/ads category.  The international competition recognizes outstanding creative achievement by marketing and communication professionals, and for the 2012 award chose winners from more than 6,000 entries. MyWebGrocer (MWG) is a leading provider of digital solutions for the grocery industry. The Brand Activation […]

Posted in, Beverage News, National, Organic Natural, Perishables

The Greek Gods Brand Launches Kefir Low Fat Cultured Milk

The Hain Celestial Group’s The Greek Gods brand has added a drinkable Kefir low fat cultured milk to its lineup. The Greek Gods Kefir is available in flavors that mirror Greek-style yogurt customer favorites, according to a news release. “With all of the qualities that customers expect from The Greek Gods brand Greek-Style Yogurt, we […]

Posted in, Industry News, National

Snacking In America

Make no mistake—we’re living in the Great Age of Snacking. One doesn’t have to look too long or hard to find headlines about Americans’ snacking behaviors and the promise of opportunities for food and beverage manufacturers and food retailers. The rise of snacking occasions can be culturally intertwined with the growth of eating-alone occasions and […]

Posted in, Marketing News, National

Mars Inc. Recognized With NASCAR Marketing Achievement Award

Mars Inc. was honored Thursday with the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards, held at Encore at Wynn Las Vegas. Throughout its 23-year partnership, Mars has directly engaged race fans, customers and associates through an integrated marketing strategy that spanned across multiple activations, including: intellectual property, promotions, public relations, […]

Posted in, National, Perishables

NFRA To Enhance Consumer Marketing Efforts In 2013

The National Frozen & Refrigerated Foods Association (NFRA) has hired PR firm Edelman to help enhance NFRA’s existing marketing campaigns and recharge efforts around promoting frozen and refrigerated dairy foods. Efforts will officially kick off in January 2013 with a focus on expanding NFRA’s annual March Frozen Food Month promotion. Enhanced efforts will include “influencer […]

Posted in, Beverage News, National, Perishables

Almond Breeze Introduces Single-Serve Packs

There’s a new addition to the grab ‘n’ go cooler—Almond Breeze Almondmilk, now available in 11-oz. single-serve aseptic packs with a convenient, resealable screw-top closure. There are three available flavors, Original, Original Unsweetened and Vanilla Unsweetened. Made from real almonds, Almond Breeze Almondmilk is free of dairy, soy, lactose, cholesterol, peanuts, casein, gluten, eggs, saturated […]

Posted in, Beverage News, Marketing News, National

Coca-Cola, Endomondo Partner To Encourage Fitness And Fun

Leaders from The Coca-Cola Co. and Endomondo, a social fitness community with more than 12 million users worldwide, have formed a strategic alliance to promote more physical activity and fun. The newly-formed collaboration combines the global reach of Coca-Cola (through its Powerade brand) with Endomondo’s first-of-its kind mobile app and social network to bring communities […]

Posted in, National, Perishables

No Crates Or Cages For Thanksgiving Turkeys At Whole Foods

This Thanksgiving, thanks to Global Animal Partnership’s (GAP) 5-Step Animal Welfare Rating, Whole Foods Market shoppers can know exactly how turkeys were raised for their holiday meals. Whole Foods Market is the first national retailer to offer full transparency in regards to raising practices for turkeys sold in the meat department. Global Animal Partnership is […]