“Happy Days” was the theme this year for the Lipari Food Show, held April 9 in Novi, Mich. To set the Happy Days mood, shiny, new-looking 1950s-era cars were rolled into the Suburban Collection Showplace. The theme appeared to energize people, said Don Symonds, director of events and trade relations at Lipari Foods. “Every year […]
Category: Industry News
Posted in, Amazon Fresh, Industry News, West, Whole Foods
Instacart Brings Same-Day Grocery Delivery Service To L.A.
Instacart has launched its same-day grocery delivery service in Los Angeles. Beginning today, customers can order virtually any items carried in their neighborhood Whole Foods Market and have them delivered in as little as one hour. Additional stores will be added in the coming weeks, allowing customers to combine items from multiple stores into one […]
Posted in, Marketing News, National
Consumers Find Value In Technology-Based And Traditional Marketing But Demand ‘Return Engagement’
A consumer panel discussion during the 2014 Inmar Forum, hosted by Winston-Salem, N.C.-based technology company Inmar, brought out commentary from the panelists confirming the increased use of technology to enhance the shopping experience as well as the desire among shoppers for more personal, relevant engagement from retailers (grocery stores, pharmacies and mass merchandisers) and brands […]
Posted in, Marketing News, National
Study Reveals Motivations Behind Millennials’ Brand Loyalty, Buying Power
Millennials are not angst-filled, skinny-jeans-wearing, side-swept-bangs-sporting hipsters, according to Mooslyvania, an independent digital advertising agency. The company recently conducted a survey that refutes the most common myths associated with this generation and presents data on what really motivates Millennials in how they think, shop, buy and continue purchasing their favorite brands. While there’s no cookie-cutter […]
Posted in, Industry News, National
Guiding Stars Awarded U.S. Patent For Its Food Nutrition Database System
Guiding Stars, the nation’s leading independent nutrition guidance program, has been awarded U.S. Patent No. 8,626,796 for its food nutrition database and operating system that is used to score and present nutrition information for food products. It marks the second U.S. patent issued to protect the Guiding Stars system, which helps consumers identify more nutritious […]
Posted in, Marketing News, National
Sunshine Sweet Corn Launching First TV Ad Campaign
The Sunshine Sweet Corn Farmers of Florida (SSCF) is growing its marketing support for retailers this spring with its first-ever television advertising campaign. As part of a partnership with the Florida Department of Agriculture’s Fresh From Florida campaign, ads featuring Sunshine Sweet Corn will air in Indianapolis, Ind., Buffalo, N.Y., and Raleigh-Durham, N.C., from April […]
Posted in, Marketing News, National
Mondelez International Partners With Facebook
Mondelez International has entered into a global strategic partnership with Facebook, as the company continues to shift more media spending to digital, especially social and mobile, across the entire consumer journey. The partnership leverages the scale of both businesses to deliver overall competitive advantage via step-change brand-building, ground-breaking innovation and access to research, training and […]
Posted in, Marketing News, National
Oscar Mayer Brand Mobile Device Simulates Smell, Sound Of Bacon Frying
The Oscar Mayer brand says it is breaking new ground with the first-ever iOS device that allows early risers to wake up to the smell of bacon without lifting a frying pan. The device, named Wake Up & Smell the Bacon, syncs with the Oscar Mayer Wake Up & Smell the Bacon iPhone application to […]
Posted in, Perishables, Southeast
Georgia Meat Cutting Competition Coming This Summer
MeatCuttersClub.org is on the hunt for the best meat cutter in Georgia who is not only the best of the best but who has a passion for their craft. Georgia butchers/meat cutters will gather this summer to showcase the skills and craftsmanship during competition. “Using their acquired skills in a competitive environment gives young butchers […]
Posted in, Beverage News, Marketing News, West
Essentia Water Releases Its Expo West Event Schedule
Essentia Water has released its schedule of events for its booth No. 5209 at the Natural Products Expo West, March 6-9, at the Anaheim Convention Center in Anaheim, Calif. • Friday, March 7: Stop the Swish 11 a.m.-3 p.m. Trampoline athlete Jerry “Iron Man” Fleming, an AIRobics instructor at Sky High Sports in Costa Mesa, […]
Posted in, Marketing News, National
General Mills, Kroger Support NASCAR Driver With No. 3 Cheerios Box
In conjunction with the 56th running of the Daytona 500 and to further showcase its long-standing partnership with NASCAR, General Mills has teamed up with The Kroger Co. to produce a limited-edition Cheerios box to commemorate the return of the No. 3 to NASCAR’s premier series with NASCAR champion Austin Dillon at the wheel. Beginning […]
Posted in, National, Perishables
Power Of Meat Study Highlights Increasing Home-Cooked Meat Dishes, Mealtime Opps For Retailers
Shoppers place high importance on value, quality and variety when making purchasing decisions in the meat aisle, according to the Power of Meat survey published by American Meat Institute (AMI) and Food Marketing Institute (FMI). The ninth annual report, conducted by 210 Analytics in partnership with The Cryovac Brand, a part of Sealed Air’s Food […]
Posted in, Marketing News, Southeast
N.C. Sweet Potato Commission Holds February Promotion At Retail
The North Carolina Sweet Potato Commission and North Carolina Department of Agriculture and Consumer Services is running a new retail promotion across the state this month in honor of Sweet Potato Month. The promotion, “52 Ways to Love Sweet Potatoes,” highlights the versatility and nutritional benefits of sweet potatoes. Components of the program include in-store […]
Posted in, Industry News, National
Survey Shows Shoppers Want More Personalized Assistance In Supermarkets
Shoppers are spending more than half of their fresh food dollars in supermarkets and want professionals on the shopping floor to support healthier eating habits and to guide food-buying decisions, according to the 2014 annual National Grocers Association-SupermarketGuru Consumer Survey released this week at NGA’s annual convention in Las Vegas. More than 1,380 chief household […]
Posted in, National, Perishables
Kraft Cheese Removes Artificial Preservatives From Singles
Kraft Foods says it is introducing Kraft Singles with No Artificial Preservatives, removing artificial ingredients while still delivering the same taste, look and melt its consumers expect. “We know families today want convenient foods that have no artificial preservatives and a simpler, more recognizable ingredient list, and Kraft is working to deliver more of these […]
Posted in, Marketing News, National
Report: Marketers Fail To Incorporate African American Demographic
With a population of 44 million and buying power more than $1 trillion in 2013, African Americans are a key segment in a U.S. economy that is increasingly reliant on purchase patterns of minority consumers, according to “The African-American Consumer Market, 9th Edition,” a report by market research publisher Packaged Facts. By 2017, the buying […]
Posted in, Industry News, National
Trend Report: America’s Love Of Sweet Baked Snacks, Desserts Spurs Market
Americans’ love of sweets has propelled dollar sales of packaged sweet baked snacks and desserts by a compound annual growth rate (CAGR) of 2.5 percent since 2008 to reach $13 billion in 2012. “Packaged Sweet Baked Snacks and Desserts: U.S. Market Trends,” a report by market research publisher Packaged Facts, projects retail sales in the […]
Posted in, Industry News, Southeast
Tennessee Senate Approves Wine-In-Grocery Bill
The Tennessee Senate voted 23-8 Thursday morning to approve a bill that would let grocery stores, big-box retailers and convenience stores sell wine, largely following a plan put forward by the state House of Representatives earlier in the week, the Tennessean reports. After seven years of debate, senators agreed to legislation that would let voters […]
Posted in, Beverage News, Industry News, National
Domestic Beer Falling Flat As Americans Tackle Bold Flavors, Healthier Options
As Americans stock their refrigerators in advance of the Super Bowl, it would appear that the contents in the cooler may not align with what is traditionally one of the big game’s biggest advertising spenders: domestic beer. According to new research from Mintel, some 22 percent of Americans say they are drinking less domestic beer […]
Posted in, Beverage News, Marketing News, National
V8, ‘Wheel Of Fortune’ Team Up For On-Air And Online Promotion
The V8 and “Wheel of Fortune” brands are coming together for the first time to bring viewers an on-air and online promotion. Key elements of the V8 integrated promotion include the broadcast of “Wheel of Fortune’s” “Always Great! Wheel & V8 Week,” a V8 viewer sweepstakes, co-branding on www.wheeloffortune.com, including a themed online game and […]