Plano, Texas-based Frito-Lay is launching “Unbox the Icons” Variety Packs by joining forces with three celebrities: Mario Lopez, Martha Stewart and Mark Morrison. To kick off the campaign, Frito-Lay Variety Packs partnered with actor and television host Lopez, as well as cookbook author and entrepreneur Stewart to make their signature Frito-Lay Variety Pack “Iconic Boxes” filled with their favorite things, […]
Category: Grocery Industry
Posted inOnline Grocery Technology, National
IRI Partners With TikTok To Provide Custom Marketing For Advertisers
IRI has partnered with TikTok to deliver custom marketing and media mix effectiveness insights to consumer retailers and manufacturers that advertise on the platform. Through this partnership, IRI will incorporate TikTok’s aggregated, privacy-centric advertising reports into its marketing effectiveness solution, IRI Marketing Mix. Optimized for marketing mix models, the reports will help provide retail marketers […]
Posted inProduce News, Marketing News, Northeast
Ocean Spray Promotes Cranberries Through New Brand Campaign
Boston, Massachusetts-based Ocean Spray Cranberries Inc. is launching a brand refresh and new creative campaign. “What will you do with all that power?” uses animation to promote the power of the cranberry, inspired by the farmers, the science and the history of the original superfruit. Ocean Spray’s multichannel campaign explores the positivity and health benefits of […]
Posted inRetailer of the Year, Merchandising News, West
Local Merchandising Essential To The Save Mart’s Neighborhood Identity
James Gillespie is senior director of local merchandising at The Save Mart Companies. He acknowledges it’s a department not found at most retailers. The local merchandising department tries to find those products that are important to local shoppers in each neighborhood. “It’s about getting our stores to be merchandised to the neighborhood to what our consumers […]
Posted inPackaging News, National, Sustainability News
Mondelēz International Publishes ‘Snacking Made Right’ Report
Mondelēz International Inc. has published its 2021 “Snacking Made Right” report, demonstrating progress against its short and long-term ESG goals. The company said it remains focused on leading in areas where it can help deliver more positive impact, including helping to build a thriving cocoa sector and reducing packaging waste and environmental footprint. The 2021 “Snacking […]
Posted inSupply Chain News, Southwest
Arcadia Cold Introduces Platform For Cold Storage Supply Chain
Austin, Texas-based Arcadia Cold has launched its platform to develop a national cold storage network of high-quality facilities across the U.S. Arcadia Cold is a third-party cold chain services provider that focuses on handling, storage, distribution and value-added services to the food industry. Arcadia Cold also has established a partnership with Saxum Real Estate, a real […]
Posted inOnline Grocery Technology, Northeast
Royal Farms Launches Updated App Featuring Mobile Ordering
Baltimore, Maryland-based Royal Farms has launched its updated mobile app, which will now feature mobile ordering that will give customers the ability to order ahead for delivery or pick up. Royal Farms is an operator of neighborhood convenience stores with more than 250 locations throughout Maryland, Delaware, Virginia, West Virginia and Pennsylvania. Customers with the […]
Posted inPackaging News, Midwest
Malt-O-Meal Finds Consumers Likely To Purchase Value Food Brands
According to new survey data of 2,000 respondents in the U.S. released by Lakeville, Minnesota-based Malt-O-Meal, seven in 10 people are more likely to shop on a budget now than prior to the pandemic, with parents being 21 percent more likely than non-parents. The top two factors that consumers prioritize when shopping for groceries right now […]