Rolling out nationwide through August, Heinz has launched The United States of Saucemerica Collection, a limited edition lineup of 50 U.S.-inspired condiment packaging designs. Saucemerica packets are available in seven condiment varieties, with each packet’s design corresponding to one of the 50 states and its most notable dish. Heinz is encouraging consumers to collect as […]
Category: Grocery Industry
AWG, University Of Illinois Collaborate On Digital Coupon Analytics Project
Thanks to a partnership with Kansas City, Kansas-based Associated Wholesale Grocers (AWG), graduate students at the University of Illinois’ Gies School of Business are researching the effectiveness of digital coupons on customer behavior. The company shared a statement on LinkedIn, stating “the students’ findings are helping to guide [our] digital coupon strategy.” Kate Favrow, director […]
Online Grocery Sales Decline 3.4 Percent In May Versus Year Ago
The U.S. online grocery market finished May with $6.9 billion in total sales, down 3.4 percent compared to last year’s $7.2 billion, according to the latest monthly Brick Meets Click/Mercatus Grocery Shopping Survey fielded May 30-31. The dip in overall sales for May was driven by a combination of fewer households buying groceries online during […]
Global Store Tours: IDDBA Presenter Explores Grocery Marketing Around The Globe
“We see daily deals, we see weekend deals, we see all these different ways to engage with people in different time periods.” This is how Anne-Marie Roerink, principal at 210 Analytics LLC, began her presentation at the What’s In Store Live stage June 5 at the IDDBA Show in Anaheim, California. Titled “Global Store Tours: […]
Giant Eagle Introduces Leap Media Group For Brand Engagement
Pittsburgh-based Giant Eagle announced the launch of Leap Media Group, an internally-developed retail media network that taps into the retailer’s engagement with more than four million households driven by its myPerks loyalty platform. Leap Media Group allows brands to leverage the insights garnered through its loyalty programs to reach consumers during decision-making moments. After more than […]
Hannaford Adds Conveyor Belt Cover For Sustainability Advertising
Scarborough, Maine-based Hannaford Supermarkets is using the checkout counter to amplify its new “Planet Hannaford” sustainability initiative. Checkouts across all stores are outfitted with MessageWrap printed conveyor belt covers to help increase awareness of the “Planet Hannaford” platform. Planet Hannaford promotes the retailer’s sustainability efforts under one, customer-facing banner that encourages customers to make eco-friendly […]
Texas Nonprofit Adds Panhandle Pure As Clean Water Mission Partner
Hope Springs Water, a nonprofit based in Athens, Texas, announced it is expanding its bottled water into three more states via a partnership with Amarillo, Texas-based Panhandle Pure. The Shelby Report of the Southwest’s Jan Meade caught up with Amanda Bennett, Hope Springs Water’s director of development and administration, to learn the history of the company […]
Storewise Acquires Software Company MarginMAX
Overland Park, Kansas-based Storewise has announced the acquisition of MarginMAX, a software company that enables independent grocers to manage direct store delivery and wholesaler items through a suite of cloud-based applications, including a vendor portal, pricing engine and receiving application. Financial terms of the transaction were not disclosed. MarginMAX’s software platform more than doubles Storewise’s visibility […]
