The Kraft Heinz Co. has announced a new goal to reduce the use of virgin plastic in its global packaging portfolio by 20 percent by 2030. This is a step in decreasing its use of fossil fuels and finding more sustainable product packaging options. The change is estimated to reduce the use of about 100 […]
Category: Grocery Industry
Harpak-ULMA Opens Customer Experience Center
Harpak-ULMA has opened a new customer experience center in Costa Mesa, California. The center is accessible from the western U.S., located 10 minutes from Orange County’s John Wayne Airport. The new facility will enhance Harpak-ULMA’s presence in the West, offering a variety of customer-focused experiences and services available at the company’s flagship customer experience center […]
Foodland Launches CitrusAd-Powered Retail Media Network
Foodland, Hawaii’s largest and oldest grocery chain, is launching its first retail media network utilizing technology from CitrusAd. The retail media network will combine Foodland’s privacy-protected first-party data and CitrusAd’s relevancy algorithm to match brand compatibility and shopper history with the most suitable audiences. Both large and local brands can engage with Foodland shoppers and […]
Safeway, Albertsons Uncork Vine & Cellar Wine Delivery
Safeway and Albertsons have introduced Vine & Cellar, a collection of curated wines available online with home delivery in one to three business days. Offered only in California, Vine & Cellar features an expanded assortment of wine varietals and global wine regions selected by Curtis Mann, master of wine and group VP of alcohol for […]
Dollar General Invests In ‘Clover Valley’ Private Brand Line
Goodlettsville, Tennessee-based Dollar General is expanding its private label brand, Clover Valley, to include new on-trend national brand alternatives, debuting more than 100 new items for 2023. This expansion will include a larger selection of sauces, condiments, entrees, sides and snacks, with many featuring new packaging designs. “We have made significant enhancements to our private brands […]
NCR Unveils New Business Names As Separation Nears
Ahead of its planned separation, which is expected in the fourth quarter of 2023, Atlanta-based NCR Corp. has announced the names for the two independent, publicly traded companies that will emerge – NCR Voyix and NCR Atleos “The digital commerce business will be called NCR Voyix, which is a nod to the ever-present vision, innovation […]
TPN Selects AdAdapted To Drive Digital Conversions
Ann Arbor, Michigan-based AdAdapted, an advertising technology solution, has announced that TPN, a creative commerce agency specializing in CPG and shopper marketing, has selected the adtech solution provider to drive conversions for its CPG clients in the food and household cleaning categories. TPN chose AdAdapted to improve how its clients reach consumers during the pre-shop planning phase. […]
Keebler Introduces Looney Tunes Fudge Stripe Packaging
Battle Creek, Michigan-based Keebler, in partnership with Warner Bros. Discovery Global Consumer Products, has launched new packaging for its Fudge Stripe cookies. The collaboration celebrates Warner Bros. 100-year anniversary. Keebler’s Fudge Stripes feature a coat of fudge on top of shortbread cookies. The updated limited-time packaging will mimic Looney Tunes characters with a Warner Bros. […]
