At the invitation of the U.S. Navy, Avocados From Peru participated in America’s 250th Anniversary Maritime Celebration, hosting a “Superfood Breakfast” aboard the USS Arlington on July 2. The breakfast, which took place prior to the International Naval Review 250 in New York Harbor, recognized the service and dedication of the men and women of […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
Posted inIndependent Store News, Featured News, Midwest, News, Produce News
Busch’s Fresh Food Market Celebrates ‘Cherryfest’ Season
Busch’s Fresh Food Market is celebrating Michigan’s cherry season with Cherryfest, running July 13-Aug. 9. Premium sweet cherries from Third Coast Fruit Co. in Traverse City will be available at all 16 stores operated by the family-owned supermarket chain, alongside more than 20 cherry-inspired products including pies, sauces, brats, bread, coffee, wine and candles. “Michigan’s […]
Posted inProduce News, Independent Store News, News, Northeast, Wakefern
Wakefern Commits $500M To Local Produce Sourcing Over Next 5 Years
Wakefern Food Corp. has made a $500 million commitment to sourcing fresh produce from farmers and growers across the Northeast over the next five years. The announcement was made in advance of its annual Local Produce Supplier Summit, set for July 15 at the New Jersey Convention and Expo Center. The summit brings together growers, […]
Posted inProduce News, Fresh Thyme, Midwest, News
Fresh Thyme Market Brings Back Lori Anne Peaches For Summer
Fresh Thyme Market is celebrating the return of Lori Anne Peaches, available for a limited time and offered exclusively in the Midwest at Fresh Thyme Market, excluding Minnesota. Known for their sweet-tart balance and bite, Lori Anne Peaches are tree-ripened longer for unmatched juiciness and flavor. Each peach is hand-picked, gently packed and never machine-harvested, […]
Posted inProduce News, Featured News, News, Northeast
Double Up Food Bucks Gets Boost From NY Budget
For the fifth consecutive year, Field & Fork Network has received funding in the New York state budget to run Double Up Food Bucks NY (DUFBNY), a program that provides a dollar‑for‑dollar match on SNAP purchases of eligible fresh fruits and vegetables. The program helps households stretch food budgets while supporting small retailers, local farmers […]
Posted inProduce News, Executive News, National, News
Eighth‑Generation Farmer Elected Chairman Of Potatoes USA
Dave Masser was appointed for his decades of agricultural expertise, strategic vision and commitment to enhancing category performance.
Posted inProduce News, Association News, National, News
Produce Coalition For USMCA Launches To Protect Tariff-Free Trade
A new industry group formed to protect tariff-free agricultural trade and consumer access to affordable fresh produce has announced its official launch. The Produce Coalition for USMCA represents growers, packers, shippers, distributors and sellers of fresh produce in the United States. The group said it will advocate for maintaining the market access provisions established under […]
Posted inGrocery Research, Bakery News, Dairy News, Deli News, Featured News, Meat/Seafood/Poultry, National, News, Produce News
Circana, FMI Webinar: Digital Demand Reshapes Fresh Food Shopping
Fresh food sales are navigating a complex consumer landscape shaped by gas price pressures, affordability concerns and accelerating e-commerce adoption, according to insights shared during a recent webinar hosted by Circana and FMI. The online session, “Fresh Perspectives: Demystifying Demand in the Digital Age,” brought together Jonna Parker, VP of fresh foods at Circana; Kelly […]
Posted inProduce News, Albertsons, News, Southwest
Texas AG Settles With Chain Over Pesticides On Organic Produce
Texas Attorney General Ken Paxton has secured a settlement with Albertsons Safeway LLC over the unauthorized use of synthetic pesticides on organic produce in its Texas stores. The agreement, formalized as an Assurance of Voluntary Compliance, centers on ProduceMaxx, an EPA-registered antimicrobial pesticide containing hypochlorous acid, a chlorine‑based compound. According to the investigation, which launched […]
Posted inProduce News, Association News, News, Southeast
Registration Opens For IFPA Global Produce & Floral Show In Orlando
The International Fresh Produce Association (IFPA) has opened registration for the 2026 Global Produce & Floral Show, which is set for Oct. 14-16 and returns to Orlando, Florida, for the first time in several years. The gathering brings together the global fresh produce and floral supply chain for three days of connection, insight, and business […]
Posted inProduce News, News, Southwest
C.H. Robinson Opens South TX Produce Logistics Center
C.H. Robinson’s fresh supply chain division, Robinson Fresh, has opened a 142,600-square-foot logistics center in Pharr, Texas, near the U.S.-Mexico border, to help produce shippers reduce dwell time and optimize freshness. The facility, one of the largest in the Rio Grande Valley, is positioned near the Pharr-Reynosa International Bridge – the most important U.S.-Mexico border […]
Posted inProduce News, Albertsons, News, West
Albertsons Deploys AI Vision Tool To Boost Produce Consistency Across DCs
Albertsons Companies has launched an artificial intelligence-powered supply chain tool designed to help distribution center inspectors maintain tighter quality control over fresh fruits and vegetables. The Intelligent Quality Control tool, built in-house by Albertsons’ technology and supply chain teams, uses Google Cloud’s Gemini Enterprise (including Vision AI and Gemini models) to support quality inspectors. The […]
Posted inProduce News, Corporate Store News, Featured News, News, Southwest
The United Family Donates 50K Pounds Of Apples For Hunger Program
As part of the 16th Take a Bite Out of Hunger program, The United Family donated more than 50,000 pounds of apples throughout April to food banks and food pantries in Texas and New Mexico. Thanks to the partnership between The United Family and FirstFruits Farms, more than 650,000 pounds of apples have been donated […]
Posted inFeatured News, Midwest, News, Produce News
FreshEdge Announces Passing Of Produce Leader Larry Brown
Produce industry veteran Larry Brown, VP of sales at FreshEdge, died April 30 in Orlando, Florida, surrounded by his family. According to the company, Brown dedicated most of his professional career to the fresh produce business. He was a mentor, leader and friend to many in the industry and an always present face when the […]
Posted inProduce News, Association News, News, Southwest
Viva Fresh 2026 Shares Roadmap To Future-Proof Produce Industry
The Texas International Produce Association (TIPA) delivered high-impact education at its 2026 Viva Fresh Expo, equipping produce leaders with real-time market insights and a forward-looking strategy to compete in an evolving global landscape. Headlining the education program, economist Richard Kottmeyer of FutureBridge challenged attendees to look beyond consumer-related volatility and rethink how fresh produce can […]
Posted inProduce News, Association News, National, News
IFPA Names Second Cohort For Packaging Innovation Program
The International Fresh Produce Association (IFPA) and The Foundation for Fresh Produce have announced the second cohort of the Packaging Innovation Program, which includes seven companies developing packaging technologies for U.S. specialty crop exports. Powered by a $5 million investment from the U.S. Department of Agriculture Foreign Agricultural Service, the program is being implemented in partnership […]
Posted inProduce News, Association News, Executive News, Featured News, Food City, News, Southeast
Food City’s Greene Named TGCSA Retailer Of The Year
The board of directors of the Tennessee Grocers & Convenience Store Association has selected Joe Greene, VP of produce and floral operations for K-VA-T Food Stores Inc. (operating as Food City), as its 2026 Retailer of the Year. Greene will be recognized at the association’s annual Convention & Expo June 2-4 in Chattanooga, Tennessee. The […]
Posted inProduce News, Association News, News, Southwest
Viva Fresh Expo 2026 Sets Attendance Record
The Texas International Produce Association (TIPA) shared that the 2026 Viva Fresh Expo on April 22 in San Antonio drew a record 2,872 attendees, including 380 retail and foodservice buyers, and featured 199 exhibitors, marking the largest turnout in the show’s history. Since its debut in Austin in 2015, Viva Fresh has grown into a […]
Posted inProduce News, News, West
Charlie’s Produce Breaks Ground On New Facility In Spokane, WA
Employee-owned distributor Charlie’s Produce has broken ground on a new 66,000-square-foot facility in Spokane, Washington, designed to strengthen warehouse efficiency, support growth and enhance service across its regional distribution network. The new building will include 56,000 square feet of warehouse space, with the remaining 10,000 square feet to be used for offices. Construction is projected […]
Posted inProduce News, National, News
NWPB Marketing Guide Aims To Sustain Record Watermelon Growth
With the watermelon category surpassing 3.5 billion pounds at retail in 2025, the National Watermelon Promotion Board (NWPB) has released a new marketing guide to help the industry sustain that momentum. The guide equips retailers, marketers and category managers with fact-based insights to drive year-round watermelon sales. The research highlights how whole and cut watermelon […]