Dave Masser, president and CEO of Masser Family of Companies and former chairman of Fresh Solutions Network, has been elected chairman of Potatoes USA, the national marketing and research organization representing U.S. potato growers and importers.
Masser, an eighth‑generation farmer, was appointed for his decades of agricultural expertise, strategic vision and commitment to enhancing category performance.
“Dave’s election as chairman of Potatoes USA is well‑deserved recognition of his leadership, integrity, and dedication to our industry,” said Kathleen Triou, president and CEO of Fresh Solutions Network.
“Throughout his career, Dave has developed a true talent for balancing the traditions of family farming with forward‑thinking innovation to support and strengthen the potato business for growers, retailers, foodservice operators, and consumers.”
Masser previously served as chairman of Fresh Solutions Network, helping guide the organization through a key phase of growth and innovation. Fresh Solutions Network is the exclusive supplier of Side Delights potatoes and onions, a group of family‑owned growers and shippers.
“I know Potatoes USA is in great hands with Dave Masser as chairman,” said Molly Connors, chairman of Fresh Solutions Network and VP of sales and marketing at Basin Gold Cooperative. “With his experience and dedication to the industry, we will continue to see growth across all sectors. Speaking on behalf of the FSN Board, we congratulate Dave on his election.”
Triou added, “One of the key benefits of working with Fresh Solutions Network is access to the exceptional leadership and agricultural expertise that grower‑owners like Dave bring to the table every day. His election reflects the caliber of people behind our Network and the value they create throughout the supply chain. We wish him continued success as he helps guide the future of potatoes.”
About Fresh Solutions Network
Fresh Solutions Network is the exclusive supplier of Side Delights potatoes and onions, a group of family‑owned growers and shippers including Masser Family of Companies, Fresh Solution Farms, Michael Family Farms, Basin Gold Cooperative and NoKota Packers.