Supermarket & Grocery Industry News | The Shelby Report
Posted inSnacks Brands, Albertsons, Home Page Slider, Midwest

Mother’s Launches Mythical Creature Cookies For National Unicorn Day

Chicago-based Mother’s, the makers of the Circus Animal cookies, has launched a new variety – Mother’s Sparkling Mythical Creature Cookies. The cookies come in four shapes – unicorn, sea serpents, mermaid and dragons – in the Mother’s icing in lavender and white with sparkling glitter sprinkles. Just in time for National Unicorn Day on April […]

Posted inMeat/Seafood/Poultry, Home Page Slider, National

Four Key Drivers That Will Keep Meat Consumers Coming Back

Sponsored content By Michael Uetz, Managing Principal, Midan Marketing, meat marketing specialists since 2004 The meat case has changed significantly in the last decade, but so has the consumer. Today’s meat shopper has a lot on their mind when making meat purchase decisions – sustainability initiatives, product convenience, food safety, animal welfare, the use of […]

Posted inPlant-Based News, Home Page Slider, Midwest

Earth Grown Honored With Good Housekeeping Seal

The list of Aldi-exclusive foods backed by the Good Housekeeping Seal keeps growing, this time with the addition of 34 Aldi Earth Grown products. The Earth Grown brand, made up of premium yet affordable plant-based options, now joins more than 170 other Aldi products that feature the symbol of consumer assurance and quality.   Customer favorites like […]

Posted inHome Page Slider, Frozen Food, Midwest

Path Of Life Launches New Organic Steel-Cut Oatmeal

Naperville, Illinois-based Path of Life has released a new line of organic steel-cut instant oatmeal to expand on its options in the frozen foods aisle.  Available in two different flavor varieties, the new Path of Life steel-cut oats are combined with fruits and are gluten-free, non-GMO, dairy-free and plant-based. Most importantly, the new steel-cut oats […]

Posted inThe Kroger Co., Home Page Slider, Plant-Based News, Southwest

Ozo Debuts New Line Of Frozen Plant-Based Proteins Available At Kroger

After making its debut in the refrigerated aisle last June with the launch of Ozo, Colorado-based Planterra Foods is adding to its portfolio with the launch of its frozen line offerings. Available now, consumers can add the Ozo Smokehouse Burgers (four-3-oz. patties) and Original Breakfast Sausage (six 1.67-oz. sausages) to their freezer, with more frozen […]

Posted inMeat/Seafood/Poultry, Home Page Slider, Southeast

Blue Star Foods Appoints Three New Executives To Board Of Directors

Miami, Florida-based Blue Star Foods Corp., a sustainable seafood company, has appointed three new directors to its board of directors, effective April 12. Jeffrey Guzy, Tim McLellan and Trond Ringstad will be joining board members Nubar Herian, and Chairman and CEO John Keeler. “We believe these three individuals will significantly strengthen our board with their […]

Posted inCenter Store, Home Page Slider, Midwest

Pebbles Launches Birthday Cake-Inspired Cereal For Its 50th Birthday

To celebrate its 50th birthday this year, Pebbles cereal is launching a new limited-edition Birthday Cake Pebbles cereal featuring flakes in blue, pink and yellow, and a classic vanilla birthday cake and frosting flavor. The new cereal will begin rolling out nationwide in April and will be available while supplies last. “When it comes to birthdays, there’s […]

Posted inSnacks Brands, Home Page Slider, Northeast

Twizzlers Twists To Release Its First Mystery Flavor

Everyone loves a little mystery, so the Twizzlers brand is bringing some fun and flavor by launching the first Twizzlers Twists Mystery Flavor.  The Twizzlers brand was inspired to ignite a flavorful mystery with this latest innovation, offering a taste so mysterious consumers may have to go through more than a few twists before they guess […]

Posted inHealth & Wellness, Home Page Slider, Midwest

Balls Food Stores, Vitamist Making Available Immune Support Products

Balls Food Stores and Vitamist, a pioneer in oral spray nutraceuticals, are making available Vitamist Immune Support supplement products in Balls Foods Stores locations throughout the Kansas City area. Vitamist’s Vitamin D3 and Vitamin C + Zinc products have been specially formulated to support and benefit immune health. Vitamin D is emerging as a key […]

Posted inFrozen Food, Home Page Slider, West

Häagen-Dazs Commits $1.5M To Support The Underrepresented

Häagen-Dazs ice cream, with the help of celebrity Lena Waithe, has committed $1.5M over the next three years to lift up a new generation of diverse tastemakers and creators. The Häagen-Dazs brand, based in Oakland, California, is launching its #ThatsDazs campaign to ensure these new voices have a platform where their passion, art and definition […]

Posted inPlant-Based News, Home Page Slider, Northeast

Mmmly Announces Launch Of Its Reimagined Cookie

Mmmly, the plant-based reimagined cookie based in Westchester, New York, announces the launch of its company. Mmmly’s cookies feature clean and innovative ingredients like root vegetables, prebiotic fiber, fruits and healthy fats that fuel the brain, support gut health and overall well-being. The ingredients were chosen to deliver the functionality and health benefits of a […]

Posted inBeverage News, Home Page Slider, Southwest

Rowdy Mermaid Launches Adaptonic Sparkling Immunity Tonics

Rowdy Mermaid, the functional beverage brand known for its kombucha, is entering a new category with the launch of its Adaptonic immunity beverages. The sparkling tonics are crafted with fruits, botanical herbs and immunity-supporting reishi mushroom extract. The launch of Adaptonic coincides with the release of a new Grapefruit Rise kombucha flavor, the brand’s first “energizing” kombucha, which […]

Posted inSnacks Brands, Home Page Slider, Northeast

Ocean Spray Launches Dried Fruit Line – Fruit Medley

Ocean Spray Cranberries, the agricultural cooperative owned by more than 700 farmer families, introduces Ocean Spray Fruit Medley. The new dried fruit line offers combines Craisins Dried Cranberries and other dried fruits that deliver key benefits for those looking for both health and variety in their snacking options.  As Boston, Massachusetts-based Ocean Spray continues to […]

Posted inCenter Store, Albertsons, Home Page Slider, Southwest

Just Like Home Pasta Sauces Supporting Homeless Shelters Across U.S.

Just Like Home Kitchen Recipes is a new collection of home-crafted pasta sauces inspired by the best recipes from kitchens across America, with $0.25 from every jar sold being donated to homeless shelters across the U.S.  The six sauces were the winning recipes selected from a nationwide recipe contest held in late 2019. JLH offers a depth of flavor without having […]

Posted inBeverage News, Home Page Slider, Northeast

Pepsi Drops Limited-Edition Peeps Marshmallow Cola For Spring

Purchase, New York-based Pepsi and Peeps are making the start to spring more exciting this year with a new, one-of-a-kind collaboration. Pepsi x Peeps is a new beverage that combines the taste of Pepsi cola with the Peeps marshmallow flavor consumers love. The design on 7.5-oz. Pepsi mini-cans comes in bright yellow, pink and blue.  […]

Posted inSnacks Brands, Home Page Slider, Midwest

Ferrara Hops Into Easter With Seven New Products, Digital Activities

With Easter just around the corner, Chicago, Illinois-based Ferrara is rolling out seasonal candy and cookie treats ready to be featured in virtual egg hunts and creative activities. The seasonal confectionery company is offering seven additions to its portfolio of classic springtime treats. “With many families celebrating Easter at home this year, Ferrara’s seasonal portfolio […]

Posted inMeat/Seafood/Poultry, Home Page Slider, Southwest

Tyson Foods Unveils Chairman’s Reserve Angus Beef

With steady consumer demand in Angus and a growing cattle population, Tyson Foods’ Chairman’s Reserve Beef team is adapting to the market. This spring, both beef programs under the Chairman’s Reserve brand will become exclusively Angus. Chairman’s Reserve Meats is known for its dual-tiered program catered toward an elevated eating experience and will continue to […]

Posted inDairy News, Albertsons, Home Page Slider, Northeast

Old Amsterdam Debuts Two New Flavors Of Aged Gouda Cheese

Old Amsterdam Cheese, a product of the third-generation, family-owned and -run Westland Cheese Co., debuts two new flavors: Old Amsterdam Mild and Old Amsterdam Reserve. The new products join the current line that includes Old Amsterdam Classic, the No. 1 aged gouda in Holland; and Old Amsterdam Goat, named the No. 1 hard goat’s milk […]

Posted inDeli News, Home Page Slider, Midwest

Kraft Mayo Launches A New ‘Overcoming Mayophobia’ Kit

Kraft Mayo knows not everyone shares the unconditional love for the condiment and wants to help them reconsider and smooth out their irrational fear, one sandwich at a time, with the Overcoming Mayophobia Kit. “There are two types of people in this world – people who love Kraft Mayo, and people who don’t know they love Kraft Mayo,” said […]