Supermarket & Grocery Industry News | The Shelby Report
Posted inPlant-Based News, West

Abbot’s Butcher Expands Distribution To Three Major Retailers

Costa Mesa, California-based Abbot’s Butcher has expanded its distribution at Target, with the retailer carrying Abbot’s Butcher’s “Chorizo” at 1,215 stores nationwide.  Additionally, Abbot’s Butcher can now be found in 159 The Fresh Market stores and 73 Fresh Thyme stores with its portfolio of plant-based products, including “Chorizo,” Ground “Beef” and Chopped Chick’n. Kerry Song, […]

Posted inPackaging News, Beverage News, Midwest

Twelve5’s Rebel Hard Coffee Launches Variety Pack And Debuts Platform

Neenah, Wisconsin-based Twelve5’s Rebel Hard Beverages is expanding its product portfolio through a Hard Brunch Variety Pack.  The pack will include the Original Hard Coffee and Mocha Hard Latte, as well as three new malt-based beverages – Orange Mimosa, Peach Bellini and Strawberry Sangria.  The Hard Juice Variety Pack will feature four new malt-based Hard […]

Posted inProduce News, National

Pure Flavor Unveils First Commercial Greenhouse Grown Melon

Leamington, Ontario-based Pure Flavor has launched the produce industry’s first greenhouse grown melons, which will be branded under the Solara name.   Jamie Moracci, president, said the melons are the result of many years of research and development. While many varieties have undergone product testing since the development process began in 2014, the company honed in […]

Posted inSnacks Brands, National

Mondelēz International Shares Update On Long-Term Growth Strategy

Mondelēz International has shared its strategy to accelerate growth and focus its portfolio to generate sustainable shareholder value. As a result, the company is updating its long-term algorithm to 3-5 percent organic net revenue growth, up from previous guidance of 3 percent. “Our competitive advantages in the marketplace and focused strategy on global snacking leadership […]

Posted inProduce News, Executive News, Southeast

Green Life Farms Hires Grandmaison As General Manager

Lake Worth, Florida-based Green Life Farms has hired Donald Grandmaison as general manager of its Babcock Ranch facility. Grandmaison brings more than 20 years of experience to the role. Most recently, he served as sales and marketing manager for BrightFarms/Lef Farms Corp. Grandmaison joins Green Life Farms’ team with experience growing sales revenue, developing methods […]

Posted inMeijer, Midwest, Produce News

Meijer Expands Fresh Produce Offerings With Revolution Farms

Revolution Farms, an innovator of sustainable farming in the Midwest, is partnering with Grand Rapids, Michigan-based retailer Meijer to bring local lettuce and salad greens to consumers year-round, across the retailer’s six-state footprint. Products include cut, whole leaf and whole head lettuce varieties, as well as the cut lettuce for all of the retailer’s fresh, […]

Posted inMeat/Seafood/Poultry, Marketing News, Southeast

Midan Marketing Donates Cooked Meals To Ronald McDonald Charities

To provide support for families with children in the hospital, Midan Marketing employees cooked and served meals to residents of Charlotte, North Carolina’s Ronald McDonald House Charities, featuring product donated by Midan clients.  From April 11-15, the company’s team members cooked about 150 dinners at the Charlotte Ronald McDonald House. Each meal featured an entrée […]

Posted inMeat/Seafood/Poultry, Southeast

Farmer Focus Celebrates Plant Safety Milestone, New Executive Hire

Harrisonburg, Virginia-based Farmer Focus has announced a safety and operational milestone in its plant: five million hours without an OSHA-lost workday injury. In addition to this accomplishment, Farmer Focus achieved a total recordable injury rate of .80, well below the industry standard of 3.5. Furthermore, Farmer Focus’ commitment to employee safety early in the pandemic […]

Posted inPackaging News, Beverage News, National

BMC Reports Increased Consumer Demand For Bottled Water

Bottled water made history in 2021 by becoming the largest beverage category (by volume), according to new data from the Beverage Marketing Corporation (BMC). Bottled water’s total volume in 2021, 15.7 billion gallons, surpassed carbonated soft drinks’ all-time peak of 15.3 billion gallons, which was reached in 2004.  Bottled water outsold soft drinks for the first […]

Posted inPackaging News, Snacks Brands, Southwest

Frito-Lay Launches ‘Unbox The Icons’ Variety Pack Sweepstakes

Plano, Texas-based Frito-Lay is launching “Unbox the Icons” Variety Packs by joining forces with three celebrities: Mario Lopez, Martha Stewart and Mark Morrison. To kick off the campaign, Frito-Lay Variety Packs partnered with actor and television host Lopez, as well as cookbook author and entrepreneur Stewart to make their signature Frito-Lay Variety Pack “Iconic Boxes” filled with their favorite things, […]

Posted inDairy News, Midwest

Vital Farms Plans On Expansion Of Egg Central Station

Vital Farms has announced the expansion of Egg Central Station, its egg washing and packing facility in Springfield, Missouri. The 150,000-square-foot facility has doubled in size, creating additional capacity that will allow Vital Farms to continue growing its pasture-raised egg business. The expanded facility will create more high-quality jobs for the Springfield community and is […]

Posted inProduce News, Marketing News, Northeast

Ocean Spray Promotes Cranberries Through New Brand Campaign

Boston, Massachusetts-based Ocean Spray Cranberries Inc. is launching a brand refresh and new creative campaign.  “What will you do with all that power?” uses animation to promote the power of the cranberry, inspired by the farmers, the science and the history of the original superfruit. Ocean Spray’s multichannel campaign explores the positivity and health benefits of […]

Posted inMeat/Seafood/Poultry, Southeast

Tyson Foods Breaks Ground On Childcare Facility In Humboldt, TN

Tyson Foods broke ground April 20 on a new childcare facility at its Humboldt, Tennessee, poultry processing plant that will provide access to affordable childcare for frontline team members employed at the facility.  The $3.5 million Humboldt childcare facility, expected to be operational in 2023, will support up to 100 children, 5 years old and […]