Borden Dairy Co., a leading U.S. dairy processor and distributor headquartered in Dallas, Texas, is making two of Mexico’s favorite LALA product lines available in the U.S. for the first time. The initial offerings arrive on retail shelves this month in Southern California and include LALA Frutas dairy and fruit beverage and LALA Oaxaca Cheese. […]
Category: Beverage News
Beverage news for grocery retailers: soft drinks, water, juice, coffee, energy drinks, beer and wine trends and new products.
See more center store coverage in Aisle Watch.
Austin-Based BeeSweet Lemonade Is Whole Foods’ Newest Loan Program Recipient
Whole Foods Market is partnering with Austin, Texas-based BeeSweet Lemonade, founded by 10-year-old Mikaila Ulmer, as the newest recipient of a low-interest loan through the company’s Local Producer Loan Program. Ulmer’s high-quality lemonade, made with mint, honey and flaxseed, currently is sold in 32 Whole Foods Market stores, with plans to expand into new regions […]
Anheuser-Busch Tour Center At Houston Brewery Debuts To Public On April 10
The Tour Center at the Anheuser-Busch Houston Brewery will open its doors to the public Friday, April 10, giving guests a behind-the-scenes look at what goes into brewing some of America’s favorite beers. “Anheuser-Busch has been part of the Houston brewing community for nearly 50 years. And, with the Bayou City’s burgeoning beer scene, it’s the […]
Texas Tea Available At Sprouts Beginning This Month
Texas Tea says it will continue major expansion outside of its home state of Texas this month with distribution in all Sprouts locations. Late March is the target date when four flavors of all-natural Texas Tea will be available for sale nationwide at all Sprouts Farmers Market stores. “We are looking forward to our launch […]
Coca-Cola Celebrating 100th Anniversary Of Iconic Bottle This Year
A design so distinctive that it could be recognized by touch alone and so unique that it could be identified when shattered on the ground. This was the vision for the Coca-Cola bottle, which turns 100 this year. To mark the milestone, The Coca-Cola Co. is celebrating with a yearlong campaign that includes new advertising, […]
Heineken’s ‘Beers Of Mexico’ Variety Pack Returns
Heineken USA is again making available its Beers of Mexico variety pack with limited-edition offering, Dos Equis Azul—a blend of signature golden wheat lager and blue agave. Dos Equis Azul will once again join Heineken USA’s Mexican beers—Dos Equis Lager, Tecate and Sol—in one Fiesta Pack. The pack will be supported with seasonally relevant cross-merchandising […]
V8 Launches Four New Vegetable Blend Beverages
Campbell Soup Co. is rolling out new V8 Vegetable and Fruit Juice Beverages, blends of vegetables with a touch of fruit. The new varieties include Healthy Greens, Purple Power, Golden Goodness and Carrot Mango. • Healthy Greens: the juices of Spinach, Yellow Carrots, Apples and Pineapple; • Purple Power: the juices of Purple Carrots, Beets […]
Teamsters Approve New Contracts At MillerCoors Breweries In N.C., Texas
Teamsters at MillerCoors breweries in Eden, North Carolina, and Fort Worth, Texas, have ratified new three-year contracts. The agreements cover more than 900 employees at the two breweries and provide lifetime retiree healthcare benefits. Members of Local 391 and 997 at each location voted earlier this month to ratify the contracts by 88 percent. “Our […]
Anheuser-Busch Super Bowl XLIX Ads To Spotlight Budweiser, Bud Light
As the exclusive category advertiser for Super Bowl XLIX, Anheuser-Busch will feature three ads spotlighting two marquee brands—Budweiser and Bud Light—during the NBC broadcast on Sunday, Feb. 1. “The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn […]
American Pistachios, Anheuser-Busch Highlight ‘Perfect Pairing’ With In-Store Promotions
American Pistachio Growers is joining with Anheuser-Busch to promote the “perfect pairing”: the perfect smart snack and the perfect beer for adults with active lifestyles. Now and through 2015, pistachio lovers can save up to $6 on the purchase of American Pistachio Growers member-branded pistachios and a 12-pack or larger of Michelob Ultra. This partnership […]
Jones Soda Reveals Winner Of Second Annual Photo Contest
Jones Soda Co., a leading premium beverage company known for its customer-designed packaging, has named the grand prize winner of its second annual “Jonesin’ for a Fiat 500” summer photo contest. Christopher Kollmann of Fallston, Maryland, takes home a new Fiat 500, a one-year supply of Jones Stripped, surf lessons with professional surfer and Jones […]
Fiji Water Redesigns Label
For the first time in 10 years, Fiji Water, the No. 1 premium bottled water brand in the U.S., is changing the look of its bottle by redesigning its label. Fiji Water says its new look showcases the beauty of the product and story behind the brand. Each bottle size—330ml, 500ml, 1L and 1.5L—features not only […]
Pabst Brewing Co. Completes Sale To Blue Ribbon
Pabst Brewing Co., North America’s largest privately held brewing company, has completed its sale to Blue Ribbon Intermediate Holdings. Blue Ribbon is a partnership between American beer entrepreneur Eugene Kashper and San Francisco-based TSG Consumer Partners, a leading investor in growth consumer brands. Terms of the transaction were not disclosed. “We are thrilled to complete […]
Some Tennessee Grocery Stores May Have To Wait An Extra Year To Sell Wine
Tennesseans overwhelmingly voted for wine in grocery stores during the election earlier this month, with a referendum passing in every single community that put it on the ballot. Under the law as it’s written now, wine cannot be sold in grocery stores until July 2016 but, for stores within 500 feet of an existing liquor […]
Tenn. Group Is Optimistic Wine Measure Will Be Overwhelmingly Approved
Red White and Food campaign manager Susie Alcorn says the group is “cautiously optimistic that wine in retail food stores will be approved in all 78 eligible municipalities” in Tennessee, based on partial reported results. At least one municipality in the state—McKenzie—has officially passed the referendum and, based on unconfirmed reports, it appears the measure […]
Coca-Cola Looks To ‘Reinvigorate Growth’
The Coca-Cola Co. says it plans to take actions to reinvigorate growth, supporting the Atlanta-based company’s previously announced five strategic priorities to restore momentum and the company’s long-term growth target of high single-digit comparable currency neutral EPS. “We are taking decisive action to position The Coca-Cola Co. to continue delivering long-term value for our shareowners,” […]
Professional Golfers Introduce GolfBeer
Three of the top names in professional golf are now in the beer business. Freddie Jacobson, Keegan Bradley and Graeme McDowell are launching a series of easy-drinking craft beers through their new company, GolfBeer Brewing Co. The move marks the first time professional golfers have started their own beer company and have been associated with […]
Mike’s Hard Lemonade Introduces ‘Crafted To Remove Gluten’ Seal On All Mike’s Products
Mike’s Hard Lemonade Co. is rolling out new packaging featuring an exclusive “Crafted to Remove Gluten” seal. The “Crafted to Remove Gluten” seal was specially developed to educate and inform consumers and is used exclusively on Mike’s products with permission from the Alcohol and Tobacco Tax and Trade Bureau (TTB), which oversees gluten labeling for […]
Group Launches Paid Media Campaign Ahead Of Election Day For Wine Sales In Tenn. Grocery
Red White and Food, the nonprofit organization that supports allowing wine sales in Tennessee’s retail food stores, has launched a statewide paid media campaign to encourage supporters to vote for wine on Nov. 4. Red White and Food’s statewide campaign includes television, radio and digital advertisements featuring volunteer talent; no professional actors were hired. The […]
J.J. Taylor Distributing Florida Named 2014 Craft Beer Distributor Of The Year
The National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) have recognized J.J. Taylor Distributing Florida Inc. of Tampa, Florida, as the 2014 Craft Beer Distributor of the Year. The award, now in its eighth year, recognizes the beer distribution company that does the most to market, promote and sell craft beer. NBWA and BA presented […]
