In a deal involving two West Michigan-based companies, HyVida Brands Inc., maker of hydrogen-infused sparkling waters, has expanded its Midwest retail footprint with Meijer. “Meijer was quick to identify HyVida as more than a hydrogen infused beverage, but also as a healthier sparkling water to support Meijer’s commitment (to provide) innovative, healthy options at its […]
Category: Suppliers
Joey Chestnut Bested In Hostess Donettes-Eating Contest
Hostess Brands and Major League Eating celebrated Donut Day on June 7 with the second annual World Hostess Donettes Eating Championship in Austin, Texas, at Barton Creek Square Mall. Geoffrey Esper beat Joey Chestnut, the No. 1-ranked competitive eater in the world, for the title of World Hostess Donettes Eating Champion, eating 235 donettes during the six-minute […]
NC’s Hampton Farms Taps Agency To Promote Its Seasonal Peanut Line
Hampton Farms, an in-shell peanut company in Severn, North Carolina, has chosen Rivers Agency, a full-service integrated marketing firm in Chapel Hill, to “elevate its brand and launch new product-driven campaigns” following what Hampton Farms said was a “competitive pitch process.” As Hampton Farms’ agency of record, Rivers will handle branding, campaign strategy and execution, […]
Ever & Ever Canned Water A Challenger For Bottled Water
Ever & Ever, an aluminum canned water brand, is looking to break into the conventional water category that currently is dominated by single-use plastic. Ever & Ever is owned and produced by All Market Inc. (AMI), parent company of coconut water brand Vita Coco and organic energy drink brand Runa. Unlike single-use plastic water bottles, […]
So Yummy, Chefs Menu Partner For Retail Meal Kit Expansion
First Media’s So Yummy brand is making its first entrée into retail through a partnership with Chefs Menu. The two companies will deliver seven meal prep kits to thousands of U.S. grocery stores this fall. With prices ranging from $12.99-$18.99, each meal kit pairs So Yummy’s food hacks, accessed via on-box QR codes, with prepared […]
O&O Hooch Mixer Launching In 170+ Kroger Atlanta Stores This Summer
Holland Beverage Co.’s O&O Hooch Fizzy Limeade Mixer will be available in four-packs of 12-oz. cans this summer in select Kroger locations in Georgia, Alabama and South Carolina. O&O Hooch is a female-owned brand; its Hooch mixer is made with real limes and real sugar and comes in 1-liter bottles in addition to the four-packs […]
Josie’s Java House Brand Now Sold In Southeastern Grocers Stores
San Diego-based Youngevity International (YGYI) announced in May that its Josie’s Java House Brand coffee, made by its CLR Roasters manufacturing division, now is available in 570 stores owned by Jacksonville, Florida-based Southeastern Grocers (SEG): 400 Winn-Dixie stores, 96 Bi-Lo stores, 25 Fresco y Mas stores and 50 Harvey stores in Florida, Georgia, Alabama, Louisiana, […]
IDDBA Reports Recording-Breaking Show Attendance In Orlando
IDDBA 19 , sponsored by the International Dairy Deli Bakery Association, was held June 2-4 at the Orange County Convention Center in Orlando, Florida. The show had a record-breaking attendance consisting of companies, qualified buyers, merchandisers, executives, manufacturers, brokers, distributors and other industry professionals who gathered to connect and learn. The event offered educational experiences from […]
