Los Angeles-based Wonderful Pistachios has launched its new marketing campaign, “The Don’t Hold Back Snack.” Designed to drive demand in anticipation of a record-setting California pistachio harvest this fall, the campaign features the message: “Wonderful Pistachios is the craveable snack that’s too good to be ‘good’ for you.” Through five new advertising spots directed by […]
Category: Snacks Brands
Posted inSnacks Brands, Midwest, News
Jackson’s Introduces Super Veggie Straw At Sweets & Snacks Expo
Jackson’s is entering a new snack category with the debut of Jackson’s Super Veggie Straws. Debuted at the 2025 Sweets & Snacks Expo in Indianapolis, the new product marks Jackson’s entrance into the veggie straw category, bringing an extruded straw made with real food ingredients, better oil and bold flavor seasonings. At a time when traditional salty […]
Posted inSnacks Brands, Midwest, News
Sweets & Snacks Day 3 Photo Gallery
The Sweets & Snacks Expo, hosted by the National Confectioners Association, has taken over downtown Indianapolis for three-and-a-half days filled with new, innovative products and informative educational sessions. The show, which runs May 12-15 at the Indiana Convention Center, features more than 1,000 exhibitors – 300 of them first-timers – with 14,000 attendees across more than […]
Posted inSnacks Brands, National, News
State Of Snacking Report Unwraps Industry Insights
Sally Lyons Wyatt, EVP and global advisor of CPG and foodservice for Circana, took the stage May 13 to present the 2025 State of Snacking report at the Sweet & Snacks Expo in Indianapolis. Among the takeaways from the early morning show: Nearly half of U.S. consumers continue to snack more than three times per […]
Posted inSnacks Brands, National, News
NCA Study: Price, Brand, Nutrition ‘Top Of Mind’ For Consumers
The Sweets & Snacks Expo held an early morning eye-opener session – the State of Treating – on May 14, led by 210 Analytics President Anne-Marie Roerink, who gave an in-depth look at the everyday and seasonal confectionery landscape. Drawing on category and channel performance from Circana and input from more than 1,500 consumers on […]
Posted inSnacks Brands, Midwest
Sweets & Snacks Expo Day 2 Photo Gallery
The Sweets & Snacks Expo, hosted by the National Confectioners Association, has taken over downtown Indianapolis for three-and-a-half days filled with new, innovative products and informative educational sessions. The show, which runs May 12-15 at the Indiana Convention Center, features more than 1,000 exhibitors – 300 of them first-timers – with 14,000 attendees across more than […]
Posted inSnacks Brands, Midwest, News
Mars Elevating The Category With Innovative Products
Mars Wrigley highlighted several of its new, innovative products May 12-15 at the Sweets & Snacks Expo in Indianapolis. The products include: Twix Snickerdoodle “The promise of Twix with a twist,” as Mike Gilroy, VP of trade development and sponsorship for Mars, described it. This candy bar will hit the market in July, but attendees […]
Posted inSnacks Brands, Feature, Midwest, News
Popular Trends, New Flavors Highlighted At Sweets & Snacks Expo
One of the perks for attendees at the Sweets & Snacks Expo is the chance to discover trends and flavors before they hit retailers’ shelves. This year was no exception, with more than 1,000 exhibitors showcasing their innovations to 14,000 show-goers. Nostalgia and decadent One of the recurring trends at the 2025 expo is nostalgia. […]