Domex Superfresh Growers, a global leader in the growing and shipping of fresh apples, pears, cherries and apricots, is expanding on the success of its “Sweeten Up Your Summer” #EatCherries social promotion with the addition of more consumer-focused cherry content that will be made available to retail partners. During the 2014 cherry season Domex Superfresh […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
Posted in, Organic Natural, Perishables, Produce News, Southeast, Suppliers
SEPC’s Southern Innovations Symposium To Debut Bright Ideas Platform
Southern Innovations Symposium, the newly named Southeast Produce Council (SEPC) Fall Conference, will be held Sept. 17-19 at the Wild Dunes Resort in Charleston, South Carolina. New to the conference this year is the Southern Innovations Bright Ideas Platform, a mini trade show featuring new and innovative ideas in produce. The Bright Ideas Platform will be […]
Posted in, Produce News
Next Level Fresh Launches Single-Serve, Whole Ear Of Corn
Next Level Fresh LLC is open for business with category growth strategies that result in new meal and snack solutions designed to appeal to the massive 40-and-under shopper demographic. Fresh Life Harvest Whole Ear Gourmet Sweet Corn, developed by Next Level Fresh’s managing partner, Daniel Whittles, is one of the company’s initial products. This product […]
Posted in, Produce News, Suppliers, West
Superfresh Apricots Are Two Weeks Early This Season
Domex Superfresh Growers of Yakima, Washington, says it is looking forward to a “sweet” Washington State apricot crop this season—as weather has been ideal for growing the tree-ripened fruit in the premiere growing regions of Central Washington. This vintage crop should provide above-average sizing and flavor. The industry estimates approximately 8,000 tons, which is an […]
Posted in, National, Produce News, West
Setton Farms Becomes Official Sponsor Of Upcoming Produce For Kids Campaign
Setton Pistachio of Terra Bella Inc.—the nation’s second largest pistachio processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley—is now the official sponsor of the upcoming Acme Markets and Produce for Kids campaign. The promotion will help raise funds for Philabundance, the largest hunger relief organization in the Delaware Valley, […]
Posted in, Marketing News, National, Produce News, Southwest
Avocados From Mexico Launches Ultimate Mexican Fiesta
Avocados from Mexico, the No. 1-selling avocado in the U.S., has partnered with Dos Equis and Sauza tequila for its upcoming promotion, Ultimate Mexican Fiesta. The campaign is designed to encourage consumers to keep the fiesta going through Cinco de Mayo. The consumer contest will run from April 1-May 15. Consumers can enter to win […]
Posted in, C-Store News, National, Produce News
New Resource Builds The Business Case For Produce Sales At C-Stores
A primer to help convenience stores sell more produce was published Monday by the National Association of Convenience Stores (NACS) and the United Fresh Produce Association. “Building the Business Case for Produce Sales at Convenience Stores” combines analysis of industry and consumer trends with practical ideas to develop an enhanced produce offering in stores. The […]
Posted in, Marketing News, National, Produce News
Giumarra’s Spring Watermelons To Feature ‘Eat Brighter!’ Label
Giumarra Nogales will begin spring Nature’s Partner melon shipments at the end of March and will offer seedless watermelon grown in Mexico featuring Sesame Street “eat brighter!” artwork. The watermelon program is designed to get children and their families excited about eating watermelon, a fruit high in vitamins C and A. Each individual watermelon will […]
Posted in, Executive News, Produce News, West
Tim Spann Returns To California Avocado Commission
California avocado season is getting under way, and the California Avocado Commission (CAC) has updated its production forecast to 327 million pounds for its fiscal year 2014-15. CAC also says that Dr. Timothy Spann has returned to the commission staff and now serves as research program director. Spann, who has a Ph.D. in plant biology […]
Posted in, Produce News, Suppliers, West
Giumarra Introduces Exclusive ‘DulceVida’ Line Of Flavorful Stone Fruit Varieties
Giumarra has announced its first year of limited commercial production for its exclusive, extra sweet Nature’s Partner DulceVida line of red apricots and white, black and yellow nectarines. “We chose the name DulceVida because it translates to ‘Sweet Life’ and emphasizes the fruit’s combination of superb flavor and European origin, expressing a one-of-a-kind eating experience […]
Posted in, Equipment & Technology, National, Produce News
RedLine Solutions To Host Second Installment Of ‘Traceability For Dummies’ Webinar
RedLine Solutions, a leader in produce traceability and inventory solutions, will host the second part of its “Traceability For Dummies” webinar series titled “The New Era of Traceability Part 2: The Produce Traceability Model” at 2 p.m. (ET) Feb. 25. The webinar will focus on the accelerating evolution of produce traceability, including how automated traceability systems […]
Posted in, National, Produce News
Nominations Now Being Accepted For United Fresh’s Retail Produce Manager Awards
The United Fresh Produce Association is now accepting nominations for the 2015 United Fresh Retail Produce Manager Awards Program. The program will honor 25 outstanding retail produce managers at the United Fresh 2015 convention June 8-10 in Chicago, Illinois. Nomination forms may be accessed online and must be received by March 16, 2015. The Retail […]
Posted in, International Foods, Marketing News, National, Produce News
Frieda’s: Asian Food Trend Can Be Boon For Biz As Chinese New Year Holiday Approaches
Authentic Asian flavors are among the top food trends of 2015, and there’s no better time to introduce Asian specialties to shoppers and diners than during the Chinese New Year celebration. That’s according to Los Alamitos, California-based Frieda’s Specialty Produce, which says it is offering retailers a number of Asian specialities to help businesses boost sales […]
Posted in, National, New Products, Produce News
Ready Pac Rolls Out Line Of Complete Salad Kits
Ready Pac Foods has launched a series of solutions for the dinner table. Ready Pac says its Cranberry Pomegranate Complete Salad Kit, Autumn Harvest Complete Salad Kit and Thai Complete Salad Kit will make holiday meals easy and delicious. “It’s amazing what a shared meal can do to bring us closer together,” says Tristan Simpson, […]
Posted in, Northeast, Produce News, Store News, Suppliers
Eastern Produce Show Set For Dec. 2-4 In NYC
The Eastern Produce Council will host the New York Produce Show and Conference next month in New York City. The New York Hilton at 1335 Avenue of the Americas-Manhattan will serve as the host hotel for the show that kicks off Tuesday, Dec. 2, with the Global Trade Symposium during the day followed by a […]
Posted in, National, Produce News
The Produce Mom Hosting #HealthyThanksgiving Twitter Party On Wednesday
Thanksgiving’s nearly here, and moms who are trying to offer up a “wow” factor along with their healthy Thanksgiving feasts may find it more of a challenge than a celebration. For fresh, family-friendly holiday meal ideas with pizzazz, The Produce Mom and her partners are hosting a #HealthyThanksgiving Twitter party at 9 p.m. (ET) Wednesday, […]
Posted in, Marketing News, National, Produce News, Southwest
NatureSweet Tomatoes Sponsoring Santa Selfie Hashtag Contest
NatureSweet Tomatoes wants to spread holiday cheer by giving customers a chance to win some extra spending money. Today through Dec. 5 customers are encouraged to find the NatureSweet Tomatoes displays that feature Santa Timmy in retail and grocery stores. Snap a selfie with the little tomato in a Santa hat, then upload and share […]
Posted in, National, Produce News
Sunset Kumato Named Best Tomato For Men
The Kumato could be called the king of tomatoes, as Men’s Health Magazine recently dubbed the Sunset tomato the best for men. Introduced in 2010, Sunset says its Kumato brand tomatoes have gained a following for their unique color, perfect size and well-balanced flavor. These non-GMO verified tomatoes naturally turn a reddish-brown color at their […]
Posted in, National, New Products, Produce News
Wonderful Sweet Scarletts Roll Out Nationwide
The maker of Wonderful Pistachios, POM Wonderful and Wonderful Halos is bringing its newest product—Wonderful Sweet Scarletts Texas Red Grapefruits—to produce aisles nationwide. Sweet Scarletts are grown, packed and shipped in Texas by Paramount Citrus, North America’s largest citrus grower. The warm Texas climate—sunny days with cool nights—yields the sweetest premium red grapefruits around, according […]
Posted in, National, New Products, Produce News
Sun Pacific Introduces Mighties Kiwi
Sun Pacific, grower of Cuties Clementines, has introduced a new brand name for its kiwi. Sun Pacific, the largest kiwi grower in the U.S., is rebranding its Ripe and Easy Kiwi as Mighties Kiwi, a new name the company says it developed to promote the little fruit’s powerful nutritious profile and delicious taste. “Kiwi is […]