IFCO, the world’s leading supplier of reusable plastic containers (RPCs) for fresh food packaging, has appointed Dan Martin as president, IFCO North America. “We are pleased to welcome Dan Martin back to the IFCO family,” said IFCO CEO Wolfgang Orgeldinger. “He understands the unique role IFCO plays in the fresh food value chain, as well […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
NatureSweet Tomatoes Debuts New Products At PMA
San Antonio, Texas-based NatureSweet Tomatoes will debut its new product line of branded cucumbers, peppers and large tomatoes, along with new additions to the Brighthouse Organics line, at the Produce Marketing Association (PMA) Fresh Summit Convention and Expo to be held Oct. 18-20 in Orlando, Florida. In November, NatureSweet is launching several new additions to the […]
Avocados From Mexico Launching New Shopper Marketing Programming
Avocados From Mexico (AFM) will be showcasing its new year-round shopper communication platform, initiatives and partnerships at the upcoming PMA Fresh Summit Convention & Expo in Orlando, Florida, at the Orange County Convention Center from Oct. 18-20. This year, AFM hopes to make a stronger connection with shoppers through the launch of its “Savor Every Moment” shopper communications […]
The Wonderful Co. Surpasses $1B Spent Marketing Its Brands
The Wonderful Co., known for its Wonderful Pistachios, Wonderful Halos and POM Wonderful, has invested more than $1 billion over the past decade marketing its products to consumers across the globe. This milestone, which Wonderful will celebrate at PMA Fresh Summit, “has made Wonderful Pistachios America’s No. 1 fastest-growing snack brand, Wonderful Halos America’s No. […]
Cuties Now The Official Citrus Fruit Of Disney World And Disneyland
Clementine brand Cuties is adding another title to its name: the official citrus fruit of Walt Disney World Resort and Disneyland Resort. The strategic promotional agreement will bring Cuties to food and beverage areas throughout these Disney Parks, starting this fall. “Cuties and Disney Parks is a natural fit because so many kids and parents love both […]
Fresh Cravings Organic Salsas Debut At Florida Publix Stores
FoodStory Brands, the company behind Fresh Cravings refrigerated salsa, is launching Fresh Cravings Organic Salsa in all Florida-based Publix Super Markets. Fresh Cravings introduced its core refrigerated salsa line three years ago. This new line of Fresh Cravings Organic Salsa is available in Restaurant Style Mild, Medium and Hot varieties and Chunky Salsa Mild and Medium varieties—all in 16-oz. […]
Karen Caplan: The New Holiday Table
by Karen Caplan/President and CEO, Frieda’s Specialty Produce If you’re a retailer, you’ve probably already set your ads for the upcoming holidays, Thanksgiving and Christmas. And chances are you’ve chosen pretty much the same selection of produce items to feature as you did last year: orange sweet potatoes, green beans, Russet potatoes and cranberries. I’m […]
Bowery Opens Second Indoor Farm In New Jersey
Bowery Farming, a New York City-based indoor-farming company, has opened a second facility in Kearney, New Jersey. Company officials say the new facility is the most technologically sophisticated, commercial indoor farm in the world, producing 30 times more output than its New York City location. The opening of the New Jersey facility will result in more […]
Loop Neighborhood Opens Two New Locations
Loop Neighborhood, an all-in-one convenience store and marketplace, has opened two new California locations in Silver Creek and Norco. Loop was built upon the philosophy that nutrition and convenience should not be mutually exclusive. To do this, the company says it set out to change the conventional image of convenience stores in order to redefine what […]
Tree Top Launches New ‘Sweet And Tart’ Granny Smith Apple Cider
Tree Top is unveiling what it says is the only premium pure pressed “sweet and tart” cider on the market, with its 100% Pure Pressed Sweet & Tart Apple Cider. The Granny Smith apple is the star of this new blend, prompting the company to create a new word for the unique taste: “swangy.” “Part […]
Wonderful Halos Kicks Off New Season With $30M Marketing Campaign
Mandarin brand Wonderful Halos continues to build on its success as it prepares to kick off its biggest season ever this November, with a $30-million integrated marketing campaign designed to accelerate category growth. The campaign features the brand’s “Good Choice Kid” television commercials, along with Halos’s biggest digital investment yet, which will increase visibility across […]
CAC To Kick Off 40th Anniversary At PMA Fresh Summit
The California Avocado Commission (CAC) is celebrating the start of its 40-year anniversary at the Produce Marketing Association (PMA) Fresh Summit event this year. Fresh Summit will take place at the Orange County Convention Center in Orlando, Florida, Oct. 17-20, and CAC will have a booth during the Expo on Friday, Oct. 19, and Saturday, […]
Frieda’s Kicks Off Chilean Kumquat Season
Fresh kumquats from Chile, which are in season starting in late August, soon will be in consumers’ hands. “Shoppers are asking for kumquats year-round, not just in the winter anymore,” said Alex Jackson Berkley, assistant sales manager at Frieda’s Specialty Produce. “Even Oprah recently mentioned her kumquat trees and sharing the fruits with her friends.” Kumquats are […]
Dome Joins Potatoes USA As A Global Marketing Manager
Kayla Dome has joined Potatoes USA’s staff as a global marketing manager in the organization’s retail sector. Dome comes to Potatoes USA with a background in merchandising and sales. She spent the last several years working in the produce industry for Grimmway Farms, where she managed sales and merchandising for the fresh produce category. Most […]
Wayfield Foods Unveils Eden Fresh Market Concept Store
Atlanta-based Wayfield Foods has opened a new-format store called Eden Fresh Market. True to its name, the store offers a broader selection of fresh foods than a traditional Wayfield Foods store. Eden Fresh Market is located southwest of Atlanta, at 12160 County Line Road in Fayetteville. It had a soft opening at the end of […]
Aldi Growing Its Fresh Offerings By 40 Percent
Aldi announced Aug. 9 its plan to deliver more of the fresh products customers want most, including fresh, organic and easy-to-prepare options. By the time the nationwide fresh product rollout is completed in early 2019, about 20 percent of products in every Aldi store will be new compared to the previous year. Aldi is increasing […]
Double Up SNAP Incentives Expand To Grocery Stores In Five States
Nonprofit organization Fair Food Network has received $1.5 million in new federal support to expand the Double Up Food Bucks produce incentive program to grocery stores in five states, reaching nearly 1 million SNAP recipients. Produce incentives boost the value of SNAP benefits when spent on fruits and vegetables. This funding will launch Double Up at independent […]
Frieda’s Kicking Off Its Hatch Chile Season Next Week
Hatch Chiles are coming back in season ahead of the usual mid-August start date, and Frieda’s Specialty Produce says it is kicking off the season as early as Aug. 4 with strong supplies. Hatch Chiles are available from Frieda’s in a new Frieda’s-branded 25-lb. case and 8/2-lb. retail pouches in mild, medium and hot heat levels. The pouches help cashiers […]
Wilson Produce Plans Expanded Product Lineup, New Branding
Nogales, Arizona-based Wilson Produce, a fourth-generation family farm, is looking to its future after “months of strategic planning and assessment of all areas of the company.” Among changes coming to the company are increases in production of existing items like mini sweet peppers, cucumbers and squash; the addition of new commodities like colored bell peppers […]
2018 Caplan Family Business Scholarship Application Period Open
The application period for the 2018 Frieda Rapoport Caplan Family Business Scholarship is now open. The Frieda Rapoport Caplan Family Business Scholarship Program was founded in 2001 by sisters Karen Caplan and Jackie Caplan Wiggins, in honor of their mother, Frieda Rapoport Caplan, founder of Frieda’s Specialty Produce. The program provides the opportunity for representatives […]
