AppHarvest, an AgTech company has started construction on two new high-tech indoor farms in Central Appalachia. Located in Somerset and Morehead, Kentucky, the farms will grow berries and leafy greens, respectively. The Somerset farm, at 30 acres, marks the company’s expansion into growing berry crops. The Morehead farm is the second AppHarvest farm in Rowan County to […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
Posted inProduce News, Home Page Slider, Southwest
Food King Claims World’s Largest Watermelon Display
Lubbock, Texas residents were treated to a record-breaking display of watermelons on June 2. The Food King, located on 82nd Street, hosted a watermelon marketing event of epic proportions, breaking a world record for the largest watermelon display. Although unverified by the Guinness Book of World Records, the Food King display containing 12,825 watermelons and […]
Posted inProduce News, Home Page Slider, Southeast
Mann Packing Co. Offers New Time-Saving Veggie Products
Mann Packing Co., a subsidiary of Coral Gables, Florida-based Del Monte Fresh Produce N.A. Inc. and one of the largest suppliers of packaged vegetables in North America, has added three new products to its line – Mann Veggie Sides, Steakhouse Style and Better Pasta. Packaged in easy-to-prepare bags, Mann Veggie Sides go from microwave to table in three minutes. Sauce dollop technology seasons […]
Posted inProduce News, Home Page Slider, Midwest
Pure Green Farms Gets To Work On Expansion Plans With New Investor
Pure Green Farms, a Midwest hydroponic greenhouse which had its official launch earlier this year, will be moving forward with its expansion plans after taking on a new investor, Paul J. Mastronardi. Mastronardi chose to invest in Pure Green Farms because of the technology of the greenhouse and its growing system that produces high quality […]
Posted inProduce News, Home Page Slider, West
Driscoll’s Kicks Off Summer With Return Of Rosé Berries
This summer, Driscoll’s, headquartered in Watsonville, California, will help berry lovers kick off the season with the anticipated return of Rosé Berries – blush-colored strawberries and raspberries – and its Sweetest Batch strawberries and raspberries, each selected for their extra-sweet flavor profiles. Both berry collections were developed to deliver a premium produce experience. Driscoll’s Rosé […]
Posted inProduce News, Home Page Slider, West
Blue Diamond Growers Earns Second Green Business Certification
Following a comprehensive certification process, the Blue Diamond Growers plant in Turlock, California, has become Green Business Certified by the Modesto Chamber of Commerce’s California Green Business Network, Stanislaus County program. The achievement marks the second such honor for the 111-year-old almond cooperative this year, as the Blue Diamond Growers’ Salida facility was recognized as Green Business Certified […]
Posted inProduce News, Executive News, Home Page Slider, West
Ocean Mist Farms CEO/President Pezzini To Step Down
Castroville, California-based Ocean Mist Farms CEO and President Joe Pezzini will step down from this role effective June 30. Pezzini has been a consistent face and voice of this nearly 100-year-old brand for 21 years, and his legacy will be evident as the company moves forward toward its centennial celebration. “There is never a good time […]
Posted inProduce News, Home Page Slider, Southeast
NWPB Is Celebrating Disney And Pixar’s New Movie Luca
It will be a summer of adventure for the National Watermelon Promotion Board, thanks to a month-long collaboration with Disney and Pixar’s original feature film Luca, which streams exclusively on Disney+ starting June 18. “Luca” is a fun and heartwarming story about friendship, stepping out of your comfort zone and an extraordinary pair of sea monsters […]
Posted inProduce News, Home Page Slider, National
Avocados From Peru Available Now In U.S. Markets
With the ability to significantly increase its footprint in the U.S. market this summer season, the first shipments of Avocados from Peru have arrived and are available in promotional volumes now until late September. “As customary, Peru’s fruit will be heavily promoted from Memorial Day to Labor Day in the U.S.,” said Xavier Equihua, president […]
Posted inProduce News, Home Page Slider, Southwest
Avocados From Mexico Superfood Lab Launches At KidZania Dallas
Avocados From Mexico – a U.S.-based, non-profit marketing organization to promote Mexican avocados – has opened its Superfood Lab at KidZania Dallas, an indoor city where children can role-play professions in realistic settings. The lab is the latest offering from the brand known for its innovative approach to produce marketing. The Superfood Lab at KidZania […]
Posted inProduce News, Home Page Slider, Southeast
Dole Pays Tribute To Disney Princesses Through Ongoing Promotion
From the confidence and loyalty of Belle to the bravery of Mulan to the steadfast determination of Tiana, Disney Princess characters are known for exhibiting courage in the face of adversity and danger, and kindness in everyday acts throughout their kingdoms. Charlotte, North Carolina-based Dole Food Co. is tapping into that spirit during an extended tribute […]
Posted inProduce News, Albertsons, Home Page Slider, West
Local Bounti Adds Valiasek And Nelson To Leadership Team
Local Bounti Corp., a U.S. indoor agriculture company, has added Kathleen Valiasek and Mark Nelson to its leadership team. Biotech veteran Valiasek has assumed the role of CFO, and food industry innovator Nelson has joined the company’s board of directors. As Local Bounti’s CFO, Valiasek will help advance the company’s plan to more than double […]
Posted inProduce News, Home Page Slider, Midwest
Revol Greens Increases Production Of Organic Greenhouse Lettuce
Revol Greens’ first quarter 2021 launch of new USDA Certified Organic Spring Mix, Green & Red Duo and Romaine Crunch line has quickly sold out among new and existing customers. To meet growing product demand, the greenhouse lettuce grower is expanding its production capacity. Revol Greens’ USDA Certified Organic products feature a newly developed and proprietary […]
Posted inProduce News, Home Page Slider, Southeast
Kalera Unveils First Harvest For Atlanta Vertical Farming Facility
Kalera, one of the fastest-growing U.S. vertical farming companies in the world and a leader in plant science for producing high-quality produce in controlled environments, celebrated its first harvest in its Atlanta-area facility. Its largest farm to date — and the largest vertical farm in the Southeastern U.S. — the facility is 77,000 square-feet and […]
Posted inProduce News, Home Page Slider, Southeast
AppHarvest Names Bakhtiari As VP Of Investor Relations
Kaveh Bakhtiari has joined AgTech company AppHarvest in a newly created role as VP of investor relations, effective May 17. In this new position, Bakhtiari will focus on developing AppHarvest’s strategic positioning and building relationships with the global investment community. “Radical transparency is a core value at AppHarvest, and that’s why we’re so eager to upgrade […]
Posted inProduce News, Home Page Slider, West
Ocean Mist Farms Names New Sales Commodity Manager
Ocean Mist Farms, a grower and marketer of fresh artichokes in the U.S., has hired John Georgalos as sales commodity manager. In this role, Georgalos will be responsible for managing iceberg lettuce, Ocean Mist Farms’ leaf program (red, green and romaine) and will handle select key accounts for the company. “We are glad to have […]
Posted inProduce News, Home Page Slider, Southwest
GoodFarms Strawberries Join Whole Foods’ Sourced For Good Program
GoodFarms strawberries will debut as the first Equitable Food Initiative-certified product in Whole Foods Market’s Sourced for Good program during May, which is also National Strawberry Month. EFI is the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer groups. The Sourced for Good program helps support workers, communities and the environment […]
Posted inProduce News, Home Page Slider, Southwest
Country Fresh, Sun Rich Assets Acquired By Stellex Capital Management
Country Fresh and Sun Rich USA, two divisions previously part of the Fresh Food Group, will now operate as a standalone company following the acquisition of Country Fresh and Sun Rich USA assets by Stellex Capital Management, previous management and Country Fresh’s original founder. The new parent entity will operate under the Country Fresh name […]
Posted inProduce News, Executive News, Home Page Slider, Southeast
Kalera Names Red Lobster CEO Lopdrup Chairman Of The Board
Orlando, Florida-based Kalera, a vertical farming company and a leader in plant science for producing high-quality produce in controlled environments, has appointed Kim Lopdrup as its new chairman as the company moves toward a U.S. listing. Lopdrup joined Kalera’s board last year and remains CEO of Red Lobster. Lopdrup’s appointment comes on the heels of […]
Posted inProduce News, Albertsons, Home Page Slider, West
Noritake Promoted To Head Of Sales North America For Zespri
Susan Noritake has been promoted to head of sales North America as Orange County, California-based Zespri continues its expansion plans for the kiwifruit brand. Noritake brings extensive experience and market knowledge to this role during a pivotal period of Zespri’s continued accelerated growth in the North American market. “We are very pleased to announce Susan’s […]