New data shows volume sales of fresh gold potatoes outpacing sales of reds, russets and whites. This news comes as growers continue to provide a promising outlook for the harvest of their yellow-flesh varieties. Volume sales (in terms of pounds) of fresh gold potatoes increased 3.3 percent during the 52-week period ending Oct. 23, according […]
Category: Produce News
The Shelby Report covers the produce industry for grocery retailers nationwide, from fresh fruit and vegetable trends and supplier announcements to merchandising strategies and regional market news. Updated regularly across our five regional editions.
Find all our fresh coverage in Focus on Fresh.
Posted inProduce News, Home Page Slider, Southwest
Avocados From Mexico, Brees Partner To ‘Get In The Guac Zone’
Irving, Texas-based Avocados From Mexico is kicking off a new national shopper marketing campaign featuring former New Orleans star quarterback and football legend Drew Brees to get fans ready for the ultimate “Guac Zone.” The promotion has a grand prize of a $100,000 Smart Home Makeover. Retailers are encouraged to sign up to receive free Big Game celebrity, attention-getting […]
Posted inProduce News, Home Page Slider, Southeast
Fresh Del Monte Further Commits To Sustainable Agriculture Practices
Miami, Florida-based Fresh Del Monte Produce Inc., a vertically integrated producer, distributor and marketer of fresh and fresh-cut fruits and vegetables, has announced its participation at this year’s World Biodiversity Summit, occurring alongside the United Nations Climate Change Conference (COP26) and the Convention on Biological Diversity (COP15). Hans Sauter, Fresh Del Monte’s chief sustainability officer, […]
Posted inProduce News, Home Page Slider, Midwest, The Kroger Co.
Revol Greens Establishes East Coast Location By Acquiring Living Fresh
Revol Greens, has acquired BJ’s Produce Inc., operating under the Living Fresh brand, in Athens, Georgia, to establish its first East Coast greenhouse operation. The deal, completed on Oct. 12, entails the purchase of the existing greenhouses as well as the planned commencement of new greenhouse construction to meet increasing customer demand. Terms of the […]
Posted inProduce News, Home Page Slider, West
Calavo Growers Names Montgomery Chief Human Resources Officer
Graciela Montgomery has joined Santa Paula, California-based Calavo Growers Inc., a leader in the avocado and value-added fresh food industries, as its first chief human resources officer, effective Oct. 11. In this role, Montgomery will oversee human resources, training, talent development and recruitment for Calavo, which has nearly 4,000 employees across the U.S. and in Mexico. Montgomery […]
Posted inProduce News, Home Page Slider, National
EFI Announces Leadership Team Advisory Group
Equitable Food Initiative, the workforce development and certification organization that partners with growers, farmworkers, retailers and consumer groups, has formed its leadership team advisory group as a standing committee of its board of directors. The group is made up of farmworkers and production managers from certified farms who have completed EFI’s leadership team program training […]
Posted inProduce News, Albertsons, Home Page Slider, West
Forward Greens Unveils New Products In Safeway And Albertsons Stores
Vancouver, Washington-based indoor farm, Forward Greens, has a new 11-product lineup of microgreens, salad greens and baby greens available in Safeway and Albertsons stores across Oregon and Southwest Washington. Salad greens, a combination of baby greens and microgreens, is a new addition to Forward Greens. All of the new products are a mix of texture, […]
Posted inProduce News, Home Page Slider, Northeast
Crunch Time Apple Growers Bring Back SnapDragon Apples
Crunch Time Apple Growers, a New York State-based cooperative of 152 member growers, has released its largest anticipated crop volume of SnapDragon apples: 400,000 bushels, a 25 percent increase year over year. The sweet, crisp apples are ready to be packed and shipped, with the first apples hitting select produce aisles now. Wider distribution is […]
Posted inProduce News, Home Page Slider, Southeast
Green Life Farms Completes Acquisition Of Finn Farms
Naples, Florida-based Green Life Farms has completed its purchase of Finn Farms, a hydroponic grower located on Florida’s West Coast. Green Life Farms Inc. purchased 100 percent of the assets of Local Greens Company Oy, which is the parent company of the U.S.-based subsidiary Local Greens U.S.A., dba Finn Farms. Green Life Farms currently operates a […]
Posted inProduce News, Home Page Slider, Southwest
Mission Produce Opens Distribution Center In Laredo, Texas
Mission Produce Inc., a company that sources, produces and distributes fresh Hass avocados, held the grand opening of its new $50 million mega distribution center in Laredo, Texas. On Sept. 29, in coordination with the offices of Texas Gov. Greg Abbott and City of Laredo Mayor Pete Saenz, Mission held a ribbon cutting ceremony to […]
Posted inProduce News, Home Page Slider, West
Stokes Purple Sweet Potatoes Back In Season In Time For Thanksgiving
Stokes Purple sweet potatoes are back in season, just in time for the Thanksgiving holiday. Los Alamitos, California-based Frieda’s Specialty Produce provides stand-alone shippers that help consumers realize they can easily add color and flair to their holiday meal. Research shows that rich-hued purple vegetables are in demand, and pie is hotter than ever. A […]
Posted inProduce News, Home Page Slider, West
Taylor Farms Unveils Investment With Pure Green Farms
Salinas, California-based Taylor Farms is entering the greenhouse growing market with an investment in Pure Green Farms. This expansion into greenhouse grown fresh offerings will complement Taylor Farms’ existing 122,200-crop-acre, field-grown program and 16 salad producing facilities across North America. “We’re excited to venture into the industry of indoor growing with this investment,” said Bruce Taylor, […]
Posted inProduce News, Home Page Slider, West
Calavo Promotes Araiza To EVP Calavo Fresh Foods
Santa Paula, California-based Calavo Growers Inc., a global company in the avocado and value-added fresh food industries, has promoted Ron Araiza to EVP of Calavo Fresh Foods. In his new role, Araiza will be responsible for leading the Renaissance Food Group (RFG) and Calavo Foods business segments. Araiza will focus his leadership sights on aligning […]
Posted inProduce News, Home Page Slider, Southeast
Pinkston, Swanson Honored With 2021 SEPC Lifetime Membership Award
The Southeast Produce Council, headquartered in Millen, Georgia, is honoring Steven Pinkston and Frank Swanson with one of its highest honors, the SEPC Lifetime Membership Award. Pinkston is a produce professional with more than 40 years in the industry. He retired June 15. Prior to retirement, Pinkston held the position of director of business development […]
Posted inBJ's Wholesale Club, Home Page Slider, Produce News, Southeast
SEPC Names 2021 Next Generation Award Nominees
Millen, Georgia-based Southeast Produce Council has recognized several individuals who have been nominated for this year’s Next Generation Award. This award honors an SEPC member 39 years or younger who has been employed in the produce industry for at least four years and has made a significant contribution to the industry. To qualify for the […]
Posted inProduce News, Home Page Slider, Southeast
Kalera Acquires &ever GmbH To Form Global Leader In Vertical Farming
Kalera AS, one of the fastest-growing and largest vertical farming companies in the world, has entered into a share purchase agreement for the acquisition of all shares in &ever GmbH, a global leader in baby leaf indoor farming. The agreement is for a total consideration reflecting an enterprise value for &ever GmbH of 130 million […]
Posted inProduce News, Home Page Slider, Southeast
Mastronardi, AppHarvest Join In AgTech CEA Venture To Feed America
Mastronardi Produce Ltd. and AppHarvest have signed a non-binding letter of intent to form FarmCo, a joint venture to develop a portfolio of controlled environment agriculture facilities to expand the supply of fruits and vegetables, including leafy greens, to Mastronardi’s existing fresh produce marketing and distribution business. FarmCo will have its own leadership team and […]
Posted inProduce News, Home Page Slider, Southeast
AppHarvest Has Named Nelson As EVP Of Operations
AgTech leader AppHarvest, a certified B Corp., has named Julie Nelson its EVP of operations. Nelson will lead efforts to scale AppHarvest’s network of farms and to build manufacturing and supply chain capability to ensure efficient delivery of consistent, high-quality products to major grocers and restaurants. AppHarvest is focused on farming more sustainably, using up […]
Posted inProduce News, Home Page Slider, The Kroger Co., West
Del Monte Fruit Infusions Offers Fruit Cup With Added Benefits
Walnut Creek, California-based Del Monte Foods Inc. has launched Del Monte Fruit Infusions, expanding the brand’s presence in the produce refrigerated aisle. This new line of products incorporates fruit chunks infused with antioxidants. According to a 2021 survey by the International Food Information Council, one in five Americans actively seek health benefits from foods, with energy, digestive […]
Posted inProduce News, Home Page Slider, West
Sprouts Heats Up Summer With Seasonal Hatch Chile Lineup
Sprouts Farmers Market stores nationwide are turning up the summer heat with seasonal fresh Hatch Chiles now available along with Hatch flavored Sprouts Brand products on shelves. Named after the original growing area in Hatch, New Mexico, authentic Hatch Chiles have a meaty flesh with varying heat levels, making them ideal to add a punch […]