Farm Rich is introducing its Cheesy Potato Tots inspired by the live action Star Wars series, The Mandalorian. The shapes honor fan-favorite character, Grogu, and have real cheddar cheese, potatoes and whole grain rich coating in every bite. Cheesy Potato Tots are priced around $5.99 for each 15-oz. carton. Also new from Farm Rich, Disney’s Frozen 2 Mac & Cheese […]
Author Archives: Shelby Report Staff

The Shelby Report newsroom covers the grocery industry for retailers, wholesalers and suppliers. Staff reports include store openings, executive appointments, company announcements and industry event coverage. Since 1967, The Shelby Report has covered supermarkets, grocery chains and independent grocers through five regional editions.
Fresh Market East Ogden And Police Pay Tribute To Officer Nate Lyday
Almost a year after Officer Nate Lyday was killed in the line of duty, Fresh Market of East Ogden, Utah, and the Ogden City Police Force honored his memory with the first Ogden City Police Fallen Officer Memorial Golf Scramble. All the funds raised from the event, which took place April 23 at the El Monte Golf Course, will be […]
Tortiyahs! Ushers In Cinco De Mayo With Promotions And Sweepstakes
The Tortiyahs! brand, headquartered in Hanover, Pennsylvania, ushers in Cinco De Mayo with its tortilla chips. As Cinco De Mayo is one of the top selling holidays of the year for tortilla chips, salsas and dips sales, Tortiyahs! is celebrating an average yearly growth rate of almost 200 percent during 2015-2020, according to IRI. Look […]
Hy-Vee Named One Of Best Supermarkets In The Nation
West Des Moines, Iowa-based Hy-Vee has made USA Today’s 10Best Supermarkets in the nation list in the 2021 10Best Readers’ Choice Awards. Hy-Vee ranked No. 2 on the list among grocery retailers across the country. Hy-Vee is a Midwestern grocery retailer with more than 275 stores across Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota and Wisconsin. […]
Vital Farms Appoints Joanne Bal To Executive Role
Austin, Texas-based Vital Farms, a Certified B Corp. that offers a range of ethically produced pasture-raised foods nationwide, has appointed Joanne Bal to general counsel, corporate secretary and head of environmental, social and governance, effective April 26. In this newly-created role, Bal will be responsible for legal strategy and compliance, as well as leading Vital […]
Food Lion Leader Stiller Receives National Recognition
Linda Stiller, director of associate relations at Food Lion, has been recognized as one of The Shelby Report’s “Women of Influence In The Food Industry.” The award recognizes a select group of top female professionals in the food industry. Stiller was honored for her leadership supporting and growing Food Lion’s 82,000 associates, as well as […]
AFFI Augments Public Policy And Communications Teams
The American Frozen Food Institute has hired Elissa McLerran Gilliam as senior director of public policy. AFFI advocates on behalf of the $65.1 billion frozen food industry before legislative and regulatory entities, elevates the attributes of frozen foods and drives solutions for innovation by providing opportunities for industry leaders to convene. “I am pleased to welcome Elissa […]
ShopRite Honors Earth Day Every Day With Sustainability Commitments
In recognition of Earth Day, select ShopRite stores gave away sustainable gifts to customers in store on April 22. In addition to making its stores more sustainable, ShopRite is also helping protect bald eagles and bees and planting more trees in communities where its stores operate. With a 40-plus year history of supporting sustainability in […]
Buzzballz Partners With Female Midget Car Racer Reimer
Nothings says “women’s empowerment” like a woman-owned alcohol brand joining forces with a female race car driver. This is precisely the move BuzzBallz LLC/Southern Champion made by sponsoring Taylor Reimer – University of Oklahoma student by day, professional midget car racer at night. A midget car is a 900-pound race car with a four-cylinder engine […]
Ingles To Host Company-Wide Hiring Fair May 11-13
Ingles Markets will host a company-wide, in-person hiring fair for all retail store and distribution center locations from 10 a.m.-6 p.m. on May 11-13. In continuing support of its communities, the company is hiring for more than 4,000 openings across all stores and all departments. With flexible scheduling, growth opportunities and a fun, team-oriented environment, […]
Casey’s Hires Suarez As Chief Information Security Officer
Ankeny, Iowa-based Casey’s General Stores has hired Paul Suarez as chief information security officer. This is a newly created role that will lead the cybersecurity team at the fourth largest convenience retailer. Suarez will report to Chief Information Officer Adrian Butler. “Paul’s longtime retailer experience paired with his cybersecurity expertise will take Casey’s security strategy […]
Bozzuto’s Inc. Independent Retailer Conference Springs Into Action
Bozzuto’s Inc., a food distributor serving the Northeast and Mid-Atlantic states, hosted its annual Independent Retailer Conference on April 20 and 21 at Foxwoods Resort Casino in Mashantucket, Connecticut. The event provided an opportunity to re-connect the supplier/retailer community and impart thanks for the essential services these professionals have provided. With the latest products and […]
Rollin’ N Bowlin’ Continues Growth With Green Spoon Sales Partnership
Rollin’ n Bowlin’, a premium ready-to-blend smoothie and açaí CPG brand, has formed a partnership with Green Spoon Sales, a national food and beverage sales agency based in Boulder, Colorado. The relationship began in April, kicking off with a focus on expanding Rollin’ n Bowlin’s pouches to independent and conventional grocery retailers within the South, […]
Lidl Voted A Top 3 U.S. Supermarket In USA Today Choice Awards
Lidl was named a Top 3 Supermarket from USA Today 10Best Readers’ Choice Awards for Best Supermarket this year. The company was first nominated by a panel of relevant experts and then voted by the public over a four-week period. “The feeling of success when you score an unbelievable deal is the experience we want […]
Weis Markets Reopens Store In Gap, Pennsylvania
Weis Markets reopened its Gap, Pennsylvania store on April 22 after it was closed due to a fire. The 46,500-square-foot store, located on Lincoln Highway, employs more than 110 full- and part-time associates, many of whom worked in the store prior to the fire. The re-opened store has a larger produce department, a new meal solution center, new […]
Kroger Includes All Private-Label Brands In Recycle Program
The Kroger Co. has expanded its Simple Truth Recycling Program – offering customers a free and easy way to recycle flexible plastic packaging – to include all private-label brands, including Private Selection, Kroger Brand, Comforts, Luvsome, Abound and more. The newly expanded Kroger Our Brands Recycling Program is the first program of its kind and advances the retailer’s Zero Hunger […]
Kellogg Co. And 7-Eleven Team Up To Break Guinness World Record
Kellogg Co. and 7-Eleven have unveiled the World’s Largest Box of Toaster Pastries filled with Pop-Tarts in the parking lot of the 7-Eleven Store Support Center in Dallas, Texas. The box set a new Guinness World Record. Filled with 1,331 pounds of individual packages of toaster pastries, the box will be donated directly to the North Texas […]
Fall And Winter Holidays Drive Higher Avocado Sales
Holiday avocado sales continued to grow as shoppers purchased a record number of fresh Hass avocados during the 2020 fall and winter holidays. The Hass Avocado Board’s recently published fourth-quarter holiday retail report indicates that Halloween, Thanksgiving, Christmas and New Year’s Eve all reached record-high volume and drove a combined 187 million units in retail […]
Chicory’s New Survey Decodes The Omnichannel Shopper’s Path
The grocery shopper’s path to purchase from digital to in-store and other online environments has always been obscure. Chicory, a digital shopper marketing platform, conducted a survey of 1,041 consumers who are the primary cooks in their households in order to discover how digital habits influence in-store and digital grocery purchases. These are just a […]
Big Y Launches New E-Commerce Platform, myPicks
In an effort to provide one more option for customers to shop for their groceries, Big Y has launched its newest e-commerce platform, myPicks online ordering. It provides an easy, contactless way for Big Y customers to get their food by clicking through their order online for curbside pickup. In partnership with a state-of-the art […]
