General Mills is reorganizing into three business segments effective Jan. 1, 2027: Cereal, Snacks & International; Meals & Baking Solutions; and Pet. That change comes alongside a new commercial function combining marketing, sales and consumer insights and analytics to strengthen omnichannel capabilities, General Mills said in a Nov. 10 news release.
The restructuring, part of the company’s enterprise transformation initiative, lands as Dana McNabb prepares to take over as CEO; the COO was named incoming chief executive in September, with Jeff Harmening becoming executive chair.
“Winning consumer choice today means responding faster to changing needs,” McNabb said. “We’re modernizing how we operate, strengthening our capabilities and turning consumer insights into action more quickly. This new structure better aligns our leadership and resources with our highest priorities and positions us to deliver more consistent, profitable growth.”
How the segments change
The Cereal, Snacks & International segment combines the Big G Cereal & Canada and U.S. Snacks operating units from North America Retail with the current International segment.
Meals & Baking Solutions combines the U.S. Meals & Baking Solutions unit with North America Foodservice.
The Pet segment is unchanged from the current North America Pet segment.
Leadership appointments accompany the changes:
- Ricardo Fernandez takes an expanded role as segment president of Cereal, Snacks & International. He currently leads the International segment and previously served as president of U.S. Morning Foods.
- Brett White is promoted to segment president of Meals & Baking Solutions, from president of U.S. Meals & Baking Solutions; he previously served as VP of finance for North America Retail.
- Liz Mascolo continues to lead the Pet business as segment president.
- Josh Yates is promoted to chief commercial officer, leading U.S. retail sales and enterprise commercial capabilities, including strategic revenue management, e-commerce, sales and marketing. Currently chief customer officer, he previously served as VP of marketing for Cheerios.
General Mills will report second quarter fiscal 2027 results in December under its current structure, with third quarter results in March 2027 under the new segments; restated historical financials will be published beforehand on its investor relations site.
Minneapolis-based General Mills generated fiscal 2026 net sales of $18 billion, with brands including Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury and Betty Crocker.
Related: General Mills Names McNabb Incoming CEO; Harmening To Become Executive Chair