Target Corp. has announced Target Beauty Studio, a curated beauty destination launching Sept. 10 in more than 600 stores nationwide and on Target.com. The concept features more than 1,600 products from 90 prestige, emerging and global brands, with more than two-thirds of the brands new to the retailer.
The Minneapolis-based company positioned the launch as an example of the distinctive assortment and elevated shopping experience central to its plans to return to growth. Target unveiled a multiyear strategy in March that included $5 billion in capital investment for 2026 and more in-store changes than any year in the past decade.
“When guests shop for beauty, they want to pick up their standbys while also exploring what’s new and trending, and Target Beauty Studio is designed with that mix in mind,” said Amanda Nusz, SVP of merchandising, essentials and beauty at Target. “It’s an inspiring destination to discover what’s new, now and next in beauty.”
Assortment details
The collection spans skincare, makeup, haircare, fragrance, bath and body and nails. Featured brands include skincare lines Clearstem, First Aid Beauty and Sunday Riley; haircare from Bondi Boost, Briogeo, Joico and Nioxin; and K-beauty brands including Amuse, Kaja, Rom&nd, Purito Seoul and Sungboon Editor. Global offerings include Mexican beauty brand SARELLY and French nailcare brand Manucurist, alongside fragrances from Lake & Skye, Boy Smells and Smooch.
In-store experience
The spaces will be staffed by dedicated Beauty Advisors in signature uniforms offering personalized recommendations, with product testing available on select items. A center table anchors each space and will rotate several times a year to showcase new brands and collaborations, beginning with Lake & Skye fragrances. Rotating features labeled “Editors’ Picks,” “Most Loved” and “Standouts of the Season” will highlight trending products, and a dedicated minis assortment offers lower-priced entry points.
Target Circle members will receive exclusive offers tied to the concept. On Sept. 26, stores will host an in-store celebration from noon to 4 p.m. local time, with the first 100 guests in most stores receiving a Target Circle bonus.
Target operates more than 2,000 U.S. stores and employs more than 400,000 team members.