Grocery Outlet has launched its 16th annual “Independence from Hunger” food drive, its campaign to help end food insecurity in local communities.
Running through July 31, the campaign collects in‑store and online donations, as well as pre‑made bags of nonperishable food for donation at stores nationwide.
This year, Grocery Outlet is expanding the reach of the campaign through a new partnership with Feeding America, allowing customers to donate online to support hunger‑relief efforts on a national scale.
Online donations will be evenly split between the Alameda County, L.A. Regional, Oregon and Central Pennsylvania food banks. In‑store donations will continue to benefit local Feeding America network members, reinforcing Grocery Outlet’s community‑driven approach to giving back.
“Independence from Hunger reflects the heart of who we are as a company,” said Jason Potter, president and CEO of Grocery Outlet.
“This campaign brings together our Independent Operators, customers, and partners around a shared goal with real local impact – helping families put food on the table. By expanding online giving through Feeding America, we’re making it even easier for customers to support their communities.”
To further amplify awareness and engagement, Grocery Outlet will debut a first‑of‑its‑kind, four‑day national livestream event during the campaign. The livestream will feature real‑time donation challenges, giveaways, local store spotlights and personal stories from independent operators across the country, highlighting the grassroots impact of the campaign.
According to the U.S. Department of Agriculture, nearly 48 million people, including 14.1 million children, faced hunger in 2024 – one in seven individuals and one in five children. Since the launch of Independence from Hunger in 2011, Grocery Outlet and its independent operators have helped raise more than $30 million to support local food agencies across the country.
Customers can participate in several ways: donate $5 or more in a single transaction in‑store or online and receive a coupon for $5 off a future purchase of $25 or more; purchase a pre‑made food bag containing groceries selected by a local food agency and place it in a collection bin at the front of the store; donate at the register to benefit that store’s local food agency partner; or donate online at GroceryOutlet.com/Donate through the partnership with Feeding America.
About Grocery Outlet
Based in Emeryville, California, Grocery Outlet is a growth‑oriented extreme value retailer of quality, name‑brand consumables and fresh products sold primarily through a network of independently operated stores. The company has more than 540 stores in 16 states.