A new themed surprise box drops each day from June 22 through June 25
ALDI is bringing the blind box trend to the grocery aisle.
The grocer is launching the “ALDI Blind Box,” a limited-time giveaway that lets shoppers claim a free box of surprise products. The promotion draws on the unboxing trends that have taken off across fashion, beauty and collectibles, repackaging the concept around groceries. Each box is filled with ALDI fan-favorite items, staples and fresh picks pulled from aisles across the store.
From June 22 through June 25, ALDI will release a new themed box each day. Starting at noon ET daily, shoppers can visit aldiblindbox.com to claim that day’s box while supplies last. Boxes ship free and are delivered directly to shoppers’ doors after they enter their shipping information.
Four boxes in the lineup
ALDI detailed four themed boxes:
-
- Snack Blind Box: A grazing-focused mix built for mixing and matching across cravings.
- Fiber Blind Box: Gut-friendly staples and fresh picks the company bills as easy on the stomach.
- Protein Blind Box: Protein-forward products aimed at shoppers tracking their intake.
- Mystery Blind Box: An undisclosed assortment of products from across the store.
Discovery as the hook
ALDI is framing the giveaway as an extension of the in-store treasure-hunt experience that has fueled customer loyalty, including its rotating ALDI Finds.
“The ALDI Blind Box taps into the excitement our fans already feel walking our aisles,” said Bridget Kozlowski, director of communications at ALDI. “Our shoppers come to ALDI for value, but they also come for discovery. With surprise unboxings more popular than ever, this is our way of helping customers discover even more favorites.”
The giveaway runs on a first-come, first-served basis. Shoppers can follow @aldiusa on Instagram for daily reveals of each box theme. ALDI noted that the featured products are also available in its stores nationwide and on the ALDI website.